Why should I provide my email address?

Start saving money today with our FREE daily newsletter packed with the best FREE and bargain Kindle book deals. We will never share your email address!
Sign Up Now!

A hot, sexy read about second chances and six steamy nights… Six Nights Of Sin: The Complete Series (Books 1-6) by Ellis O. Day

No matter if you are a parent or a student – this book is for you… A Black Girl Once Told Me To Never Give Up by Verlisa Shanklin

Giveaway Time! Here’s your chance to win in the KND & BookGorilla giveaway where YOU pick the prize! And check out the great deal we have on Tamara Hughes’ Tempting The Pirate

Does the devil deserve a legal defense? SLUGGER by T.B. O’Neill

A powerful YA novel in verse about a boy who is wrongfully incarcerated… Punching The Air by Ibi Zoboi and Yusef Salaam

A proper lady. A scandalous lord. And a wager that could ruin them both… The Scoundrel and The Lady (Lords of Vice Book 1) by Robyn DeHart

For some people, rules are made to be broken.
 For her, though, it’s time to make her own rules… Deliciously Obedient by New York Times bestselling author Julia Kent

The story of small-town crime and second chances in the heart of the Rockies from USA Today bestselling author A. Gardner: Powdered Murder (Bison Creek Mysteries Book 1)

Giveaway Time! Here’s your chance to win in the KND & BookGorilla giveaway where YOU pick the prize! And check out the great deal we have on Grant Hallstrom’s Amora

Learn how to reduce food waste with quick tips and simple solutions… My Zero-Waste Kitchen: Easy Ways to Eat Waste Free by Kate Turner

Crimes involving murder and counterfeiting keep the team running in every direction in…. Greed: An Amber Monroe Crime Thriller Book 1 by C.M. Sutter

Hot, over-the-top, enemies to lovers romance to indulge your not-so-secret bad girl side… Her Dirty Rockers (A Men at Work Romance Book 1) by Mika Lane

previous arrow
next arrow

You Could Get Paid for Reading This: Interested in Trading Up for a New Kindle Touch or Kindle Fire Tablet? Pull Your Clunker In to Amazon’s Super Lot!

This is fascinating. But even better, you could get paid for reading this post. Sort of.


Back in May, we ran an article entitled “Amazon Prepares the Way for the Kindle Tablet by Accepting iPad Trade-ins.” At the time Amazon was offering $245 for my first-generation 32GB, wifi-only iPad, and we called it “an absolutely brilliant step that only it could have taken as a way of preparing the path for the Kindle tablet:”

It extended its relatively unknown Buyback program, previously associated mostly with textbooks, movies, and video games, to include a wide range of electronics products including the iPad, the iPhone, the Samsung Galaxy, the Motorola Xoom, and all kinds of other devices that might — if you could trade them in for a decent sum — prepare the way for you to buy a Kindle tablet, both in terms of the need to replace functionality and the financial wherewithal to make the purchase. Click here to visit Amazon’s Trade-in site.

Now Amazon has taken the logical but equally brilliant next step by extending the buyback deal to just about every ebook reader and tablet that we have ever owned or dreamed of owning — except, at this early writing, the Nook — beginning with that first Kindle 1 for which you may, like me, have paid $399. As you can see at the right, Amazon’s algorithms initially set a “like new” trade-in price of $29 along with $26.25 (Good) or $18.50 (Acceptable), but those didn’t last long. It may be a good indication of how popular the trade-in program is the Kindle 1 trade-in offer has already, as of this morning, fallen to less than half the original levels at $12/$10.75/$7.

These prices are set not by humans but by what Amazon’s algorithms make of the marketplace, and by Amazon’s formula for balancing the need to pay low enough that it can profit reasonably on a refurbished resale and high enough to make you want to unload the first-generation Kindle and buy a new model. But make no mistake, it’s all about setting you up with one of the new models if at all possible, because those new models — and especially the Kindle Fire tablet — are the ideal content- and commerce-delivery system for just about everything that Amazon sells.

As any auto dealer can tell you, there is a tremendous amount of market power involved in having what is effectively a two-way market, and of course Amazon is far more knowledgeable about relative price elasticity and inventory control than most auto dealers and manufacturers have proven themselves to be. For everyone who has been feeling that very common feeling of buyer’s remorse over having purchased less advanced but higher priced models in the past, even the prospect of a nickels-to-dollars trade-in transaction has to sweeten the appeal of purchasing a new Kindle Fire or Kindle Touch.

Meanwhile, for those who love to watch the ebook reader market and compare the popularity of various devices, it will be fascinating to watch the rising and falling offer prices for over 140 devices (including dedicated ebook readers, tablets, and smart phones) that Amazon has tagged with a “kindle” keyword in its trade-in department.

And meanwhile — as if this is something new — Amazon apparently has it all:

  1. the most popular ebook readers ever;
  2. the best value proposition for any tablet;
  3. the best trade-in spot, unless you are an eBay seller, for a growing list of electronic devices including dedicated ebook readers, tablets, and smartphones; and
  4. what is almost certain to become a very popular off-price secondary marketplace for the same devices.

Naturally, thus far we’ve all focused primarily on #1 and #2 above. But we should not underestimate the importance of #3 and #4 in influencing the economics, the retail pricing, and perhaps even the share price of some major competitors, including eBay and Apple.

But more on that in another post.

Share via
Copy link
Powered by Social Snap