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Nuance, Amazon Text-to-Speech Partner, Launches Free PDF Reader to Compete with Adobe Acrobat Reader

Almost a year to the day after Amazon began shipping its first Kindle 2 units with its Text-to-Speech feature developed by Nuance Communications, Inc., that company has just announced the launch of new free Windows-based PDF Reader software that, Nuance says, “includes features typically found in premium products” and “takes up less disk space, is more secure than Adobe® Reader®, and works with virtually any PDF file.”

It will be interesting to see if the Amazon-Nuance partnership is extended to the point where and overlap develops between the new Nuance PDF Reader, and its related products, and features that might become available soon in a current and/or future Kindle model. (Recent weeks have seen growing controversy between Nuance competitor Adobe and Apple’s Steve Jobs over issues related to Adobe Flash.)

In Nuance’s own words, the free Nuance PDF Reader will allow you to:

  • Convert PDF files to Word, Excel, or RTF!     
  • Fill and save PDF forms     
  • Annotate PDFs     
  • Keep your documents safe     
  • Enjoy 100% compatibility with Adobe® Acrobat®; and    
  • Work with PDF portfolios

Check here to download your free Nuance PDF Reader or here to buy Nuance’s PDF Create 6.0 for $29.99 from Amazon.

For now at least, these are Windows-compatible products.

Got Kindle DX Questions? We’ve Got Kindle DX Answers


With Kindle DX here to stay, it makes sense to address some of the questions that Kindle Nation citizens have been sharing with me and elsewhere about the latest model. My hope is that some of this will be of interest both to prospective DX buyers and to Kindle 1 or 2 owners who are wondering if there is anything in particular about the DX that might drive a new-model purchase.

The Kindle DX Display


The Kindle DX display seems very easy on the eyes, but after taking, magnifying, and comparing screen shots of the same page from my Kindle DX and my Kindle 2, I can say with some certainty that the font size, font clarity, background, and contrast on the two models are similar.

However, there is a specific and valuable kind of serious improvement in the display legibility of the Kindle DX compared with the earlier Kindle models, and it involves all of the non-adjustable fonts to which we have grown accustomed on the Kindle. For those of us who tend to gravitate toward the larger font sizes whenever we are able with the Kindle, it can be frustrating to try to read the Kindle Home screen, the Kindle storefront, and other displays such as menus, bookmark listings, search results, the Settings page and even, for when we want to keep up with Amazon’s touting of titles that are already big sellers from mainstream megapublishers, with the Kindle Daily Post.

On the Kindle DX, all these non-adjustable pages are far more legible and easy on the eyes, especially in less than optimal light.

The actual dimensions of the Kindle DX display screen (5 3/8″ x 7 7/8″, 9.7″ on the diagonal) are a tiny bit smaller than the standard 6″ x 9″ of most trade paperbacks and allow for a printable page that is equal to the printable page in a standard hardcover book whose exterior dimensions are 6 1/4″ x 9 7/16″.

Although I am not impressed with the Kindle DX’s usefulness for viewing PDF documents, the larger display performs beautifully with graphic files embedded in Kindle editions such as those found on Amazon’s special page of Featured Books for the Kindle DX. These includes photographs and other art, graphic novels and cartoons, maps and charts, and more.

Side-by-side with the Kindle 2, the Kindle DX display is consistently a tiny bit slower to refresh. The good news is that the same situation that causes the DX e-Ink display to take a few milliseconds longer to refresh — the fact that it contains more than twice as much text per screen — more than offsets the cumulative effect of slower refreshes. By the time you finish reading any book on a DX you will have spent about half as much time waiting for refreshes as you would spend reading the same book on a Kindle 1 or Kindle 2.

Kindle DX File Managament


There do not appear to be any new developments or features with regard to folders, labels, groupings, etc.

Kindle DX Value: Is the DX worth $489?


It’s such a subjective question. If you are having trouble keeping the wolf from the door, nothing is worth $489. But let me put it this way: if the Kindle 2 is worth $359, the DX is definitely worth $489 for its serious enhancements in display, legibility, and the compatibility between all the content it can display and the way that content looks on the DX. I felt that I needed to purchase a Kindle DX because of my role here with Kindle Nation and my Kindle books, but I was frankly on the fence about whether I would keep it, given how much I like my Kindle 2. Although I have not made a final decision, after 10 hours with the DX I am leaning toward calling it a keeper.

PDF on the Kindle DX


On the plus side:

  • The Kindle DX has native support for PDF files, so that you can transfer a PDF file directly from any computer to your Kindle DX via USB without relying on Amazon’s 15-cent-and-up conversion service.
  • The Kindle DX display has more than twice as much “printable space” as the previous Kindle models, so many PDF files display well.
  • Kindle DX PDF support allows you to search inside a PDF document and bookmark entire pages, if the document is unrestricted and has been created from a text-based rather than a graphic document.


On the negative side.

  • The Kindle DX does not support “zoom,” “pan,” or magnification for PDF files, so if the display size (about 70% the size of an 8×11 sheet) is too small, you are stuck. Based on my first impressions I’m not optimistic that the DX will be much a solution for technical PDFs, PDFs with charts, etc.
  • The highlighting, bookmarking, annotation and clipping features that provide important functionality for other Kindle documents in an academic setting are virtually useless with PDF files, so that the promise of being able to use PDF files for academic courseware is unfulfilled.
  • Despite claims at Location 670 of the Amazon’s Kindle DX User Guide, the Kindle DX does not consistently make optimal use of landscape-view rotation to magnify PDF files for easier viewing.
  • The weakness of the aformentioned features such as annotation and search is the same for PDF files regardless of whether you transfer them directly from computer to Kindle via USB or send them wirelessly via the Whispernet. When you send a PDF to your @kindle.com email address Amazon does not put the file through any conversion process, and it is impossible to have Amazon convert a PDF file to an .AZW Kindle file. Some technophiles will want to explore the potential for converting their own PDF files backward to .DOC, .TXT, or .MOBI files so as to convert them forward into a more useful format to take advantage of Kindle DX features. We will consult with friends who are more technologically advanced and revisit these possibilities in a future issue of Kindle Nation.


Portability, Use and Carrying Ease


This is another highly subjective matter. The Kindle DX weighs a little less than twice as much as a Kindle 2, and its heft, feel, and solidness is much the same as the Kindle 2 across a larger mass. If you are used to carrying a hardcover book, or a briefcase or moderate-sized backpack or purse, or a 7 x 10 planner, the Kindle DX won’t bother you. It’s easier to lug around than any netbook, laptop, or tablet computer or most hardcover bestsellers. I like the way it carries, opens, and performs both home and away, especially in the moleskine-like leather Kindle DX cover that Amazon manufactures and sells for it. I am finding it easy to use for one-handed reading.

I also expect that some of these issues of weight and heft may be different to different users. I’m a big, strong guy, and the idea of exercise or walking with, say, 2- or 5-pound weights would seem silly to me. If you are someone who would find it useful to carry 2-pound weights on a power walk, the Kindle DX might seem more burdensome to you. I also suspect that, at least for a while, I might be annoyed by the right-side control placement if I were lefthanded. The Amazon explanation that this annoyance would by mitigated by using the DX’s ability to rotate to an upside-down display strikes me as a Youtube parody video waiting to happen.

Durability


I lack the courage to put my new Kindle DX through any drop-testing research, but I will say this. The DX feels every bit as sturdy as the Kindle 2, but I am sure that, if I decide to keep it, I will spring for the 2-year extended warranty. I did not purchase the extended warranty for my Kindle 2, and the difference is based on three things:

  • Since the Kindle DX is larger and heavier, I believe that the prospect of some mishap is naturally greater, assuming the same care.
  • I think the DX is likely to be my e-book reader of choice for the next three to five years, whereas I got the Kindle 2 with a strong expectation that there would be a compelling upgrade coming in behind it within a year.
  • For whatever reason associated with my household budget, there is a significant difference to me between $359 and $489.

The Kindle DX Web Browser


Primarily because of the size and automatic rotation of the Kindle DX display, it is far superior to its predecessors in its capacity to display web pages in an appealing and useful way. Whereas the Kindle 1 and Kindle 2 offered a choice between “basic mode” and “advanced mode” with the web browser, the Kindle DX toggles between “basic mode” and “desktop mode,” and the combination of “desktop mode” and landscape orientation (see below) shows most web pages in a relatively impressive and useful way compared with earlier Kindle models.

Audio


One of the first things I did with my new Kindle DX when it arrived was to transfer and listen to the MP3 of last week’s podcast of The Kindle Chronicles, and I noticed right away that the smarter placement of the two Kindle DX speakers on the bottom edge, where they are never covered by a Kindle cover or by laying the Kindle flat, makes for a greatly enhanced listening experience. Whether the audio is any different when conveyed over a headset or external speaker is a question I have yet to research.

Just bring your Kindle to your nearest indie bookstore today for …


I’m sure I’m not the only one who is sometimes fascinated by the issues that pop up, among my fellow authors and readers, as reasons for staying away from new technologies such as the Kindle and even print-on-demand publishing services such as those provided by Amazon’s CreateSpace.com and Ingram’s Lightning Source. Some of us are Luddites, some of us are anti-corporate (so we would prefer Random House, right?), some of us are skeered to death of being branded as DIY self-publishers, and ….

And here’s the one for which I, as a former brick-and-mortar indie bookseller and member of the American Booksellers Association, have the most patience:

We want to support indie bookstores and we want to make it easy for our readers to find our books on the shelves in indie bookstores. Real bookstores.

Not Amazon. Certainly not the Kindle store. Not chains. Okay, maybe chains if they serve good coffee.

Of course. I love indie bookstores and the people who run them and work at them. I am well aware of the forces that have conspired against them over the past few decades, and it is true that I cannot help but notice certain parallels between the indie bookselling trade and the traditional newspaper business. These parallels may even include the prospect that changes in technology are making it inevitable that indie bookstores and traditional newspapers will share the same fate. But those of us who want to do all we can to keep indie bookstores and traditional newspapers alive are driven in most cases by honorable motivations.

That being said, I for one want to see signs from the indie booksellers themselves that they are doing all that they can, and being as imaginative as possible, in an effort to find ways to appropriate the newest and most interesting technologies to connect more readers with more books in more customer-centered ways. One example that tickles me: a favorite local bookstore of mine (and one that like my tiny publishing company may also have drawn its name from a venerable institution from my undergraduate days) is offering inexpensive delivery of all local orders, using emissions-free vehicles, in partnership with MetroPed, “Boston’s human-powered delivery service.”

And here’s another: another long-time bookstore fave o’ mine, Vermont’s Northshire Bookstore, has installed an Expresso Book Machine to offer almost-immediate in-store printing and binding of an incredible array of titles including thousands of titles from On Demand Books, thousands more becoming available from the 8,000 publishing partners of Ingram’s Lightning Source POD facility, and — I especially love this one — a growing catalog of local-interest titles offered by Northshire’s in-house Shire Books imprint. (Yes, this is how Lawrence Ferlinghetti would have begun offering his own Pictures of the Gone World and other City Lights Books titles at the North Beach store if the technology has existed back in 1955).

So, this is great, right? Despite the fact that the Expresso machinery takes up almost as much space as some entire bookstores and looks a lot like — am I dating myself much here? — Univac (or the latest invention of Will Farrell’s unfortunate recent character), it is an interesting step toward the Long Tail and new-tech delivery systems for indie bookstores. I’ve been following the Expresso “ATM for books” concept and narrative since mainstream publishing industry veteran and chronicler Jason Epstein became associated with the concept a few years back. And part of what is exciting here is that Northshire is — among its fellow independent booksellers — one of the most respected bookshops in the country. I met founder Ed Morrow through ABA and the New England Booksellers Association decades ago and throughout my own bookselling career I never turned down an oppportunity to pick their or their staffers’ brains about what might work in my store.

But the Expresso-at-Northshire experiment got me thinking about another potentially exciting way in which indie bookstores could welcome, and profit from, new technologies.

Okay, take a leap with me here. This idea involves indie booksellers actually marketing their stores to Kindle owners (or substitute another ebook brand here, provided that certain compatibilities exist) and inviting the Kindlers to bring their Kindle units into their neighborhood bookstores. If I haven’t lost you there already, here’s the concept:

  • Imagine all the books that exist or ever will exist in the public domain.
  • Add all the books that are or ever will be available through POD services of any kind including CreateSpace, Lightning Source, On Demand Books, and the Espresso.
  • Add all the other digital books or documents that any bookstore might ever be able to acquire or offer — whether as a college bookstore agregating instructor’s packets and lecture notes or a store like Northshire creating its own POD-and-digital imprint.
  • Render this entire (and, may I say, humongous?) catalog compatible with eBook readers in a copyright-sensitive but DRM-free format that, like PDF files for the new Kindle DX, do not require an extra data-conversion step.
  • Allow all booksellers from Amazon to indie brick-and-mortar shops and chains to offer as much as possible of this entire catalog in both digital ebook and digital print-on-demand as well as other print modalities.
  • Monetize the entire catalog with prices ranging from 49 cents for public-domain to $9.99 for bestsellers (and more when justifiable for technical books, etc.), a sensible royalty structure back to publishers (including Amazon Digital Services), rights holders, and authors, and a point-of-sale slice for pysical stores.
  • Provide apps to integrate the entire process not only with Kindle owners but with the iPhone, the iPod touch, the Blackberry, netbooks, laptops, and every other device imaginable.
  • Invite device owners to bring their Kindles or other readers into bookstores to browse and zap content right onto their hardware via USB, wireless, etc., and offer specific promotions (such as first-day in-store only downloads of the latest Dan Brown) to get readers into the habit of bringing their devices in.
  • Outfit the in-store operation hardware-wise with a user-friendly “music kiosk” like station that requires little or no staffing.
  • Offer a BOGO deal whenever a customer comes to the counter to buy a print-edition (with appropriate back-end monetization: “If you’d like to step over to the kiosk with this coupon that expires in 30 days you can also get a digital copy of this book for an additional 99 cents.”

I don’t know if it would catch on like the Univac thing did. Sometimes it seems as if it is the nature of e-commerce these days to drive us all away from the local toward the global, and certainly Amazon is well-positioned to take advantage of this momentum.

But there is great value in the local, and indie booksellers and their loyalists are working hard at the process of trying to figure out how to remain viable. If it makes any sense for them to install interesting monstrosities like the Expresso Book Machine in their stores to sell digital p-books, than it has to make sense to figure out and operationalize a process to sell digital e-books like the one I have suggested here.

Imagine all the booksellers, living life in peace….

A thoughtful and well-considered post from Kindle Zen: PDF and the Kindle DX: Is Amazon Serious?


I’m not able to read every Kindle blog that comes along, but lately I have found that the relatively new Kindle Zen blog is calm, elegant, thoughtful, and informative. Its author, Steve Bain, recently wrote an interesting and well-reasoned post on the Kindle DX and the direction in which Amazon should proceed in addressing some serious problems with the new model’s PDF functionality.

I had observed some of these problems in my original review of the Kindle DX on June 11, so I was pleased and grateful that Steve granted his permission for me to share his piece in its entirety with the citizens of Kindle Nation here:

PDF and the Kindle DX: Is Amazon Serious?

I’ve been experimenting with the Kindle DX for several days and my overall impression is very positive, but I believe that the support for PDF documents is an embarrassment for Amazon. In this post, I will offer a critique for the PDF user interface in the Kindle DX.

First some background. PDF is an open but Adobe-specified digital document format that seeks to replicate the geometrical richness of a printed page. It is a complicated format that has evolved in nine succeeding releases over fifteen years, and full implementations of the specification are difficult to develop. There are apparently several classes of PDF rendering engines that are licensable from Adobe for embedded applications and some good third party options are also available.

PDF rendering in the Kindle DX is generally impressive. The PDF engine for the DX is apparently based on a mobile device offering from Adobe. This was a conservative choice by Amazon and was likely the least expensive option for PDF rendering that could be licensed from Adobe. However, this PDF implementation is actually a poor value for Kindle DX customers because it does not support linkage. Linkage from PDFs to external web documents might be of questionable value on the Kindle because of the clumsy web browser. However, linkage within PDF documents is an absolutely critical feature for efficient navigation, and it is hard to understand why Amazon would deliver PDF support without this key feature. Linkage enables an active Table of Contents that can greatly ease browsing in a long technical document. Linkage also enables practical access to cross-references within documents such as to footnotes, figures, and tables.

Since there is no support for linkage, how does one navigate? Well, the Kindle DX supports these methods for navigation in a PDF document:

  1. Next Page and Previous Page buttons
  2. Bookmarks
  3. Search
  4. Go to Beginning (of document)
  5. Go to Page

Bookmarks are not an efficient means for navigation, because they must first be set by the user. Further, the Kindle DX provides no way to name PDF bookmarks nor does it provide any context for PDF bookmarks. Rather, the user interface is simply a selectable list of the page numbers that have been bookmarked.

Search can be a useful navigation method, and especially when one is recently and deeply familiar with a document. However, search is no substitute for direct navigation because words are seldom unique within a large document.

This leaves “Go to Page” as the most broadly useful of the navigation methods that Amazon has provided for PDFs. From a document’s table of contents, you presumably estimate the page number for the start of a section of interest and then you do the following:

  • Press the Menu button
  • Manipulate the 5-way controller to highlight “Go to Page…” in the pop-up menu
  • Select this function by pressing the 5-way controller
  • Enter a page number using chorded keystrokes, Alt-1, Alt-5, Alt-3, etc.
  • Press enter to complete the navigation

This process could be simplified with a better UI design. First, “Go to Page…” could be the default option on the pop-up menu whenever a PDF document is displayed. Then, when a page number is being entered from the keyboard for navigation, the Kindle DX could interpret presses on the top row of keys as numbers so that there is no need for chorded entry on the cramped keypad. This would offer no disadvantage, because the page number entry field does not accept letters.

Clumsy navigation is not the only problem for PDF documents in the DX. The Kindle DX is missing a high-contrast option that would ease reading for PDF documents that were designed for color rendering. With such color PDF documents on the DX, text is displayed in shades of gray that can be difficult to read. Also missing from Amazon’s PDF implementation are support for highlighting, annotation, the dictionary, and text-to-speech. Why should any customer be satisfied that such features are missing for PDF documents?

There are literally millions of existing PDF documents that Kindle users might want to access, but a vast majority are formatted for letter-sized or A4-sized pages, and virtually all are formatted for page sizes larger than the Kindle DX display. This means that PDF pages are usually rendered in portrait mode on the DX at a size much smaller than the document developers originally intended. Even though the Kindle’s resolution is excellent, reading documents with tiny letters can become frustrating in a hurry. The solution on Kindle DX is to rotate the device into landscape mode, which usually results in roughly a 1.5X zoom and half as much page area displayed. This might be a reasonable compromise except for one major problem: It places the critical Next Page and Previous Page buttons at either the top or bottom of the display where they are inconvenient to access. I find it hard to understand why the DX doesn’t repurpose keyboard keys as alternate paging keys when the Kindle is in landscape mode.

When the DX is in landscape mode, the keyboard space bar could be enabled as an alternate Next Page button. This simple change would result no important collision with the text entry features, and would greatly enhance the usability of PDF documents in landscape mode for both right and left handed users. Another button on the bottom row of the keyboard, perhaps the Shift key, could be enabled as an alternate Previous Page button. This might result in a minor collision with existing uses, but one that is far less important than having convenient, hand-in-place access to the Previous Page function.

It is a major embarrassment for Amazon that the Kindle DX was released to customers with such a poor user interface for PDF documents. The current PDF document support should be viewed as an “experimental feature” at best, and the deficit leaves a hole in Amazon’s product line that could be a nice opportunity for competitors like Sony and Plastic Logic. The hope for Kindle DX customers is that Amazon will rapidly improve PDF usability through a major firmware update. Some improvements, like better menu organization and sane use of the keyboard, are pretty easy stuff. Others, like improved contrast options for color documents and support for intra-document linkage, might require a license for different software from Adobe, or perhaps the switch to a third party PDF rendering engine.

It has been rumored that release of the Kindle 2 was delayed past the Christmas season because Jeff Bezos was dissatisfied with early releases for the user interface firmware. One wonders who within Amazon approved of the PDF document features for the Kindle DX.

Just bring your Kindle to your nearest indie bookstore today for …


I’m sure I’m not the only one who is sometimes fascinated by the issues that pop up, among my fellow authors and readers, as reasons for staying away from new technologies such as the Kindle and even print-on-demand publishing services such as those provided by Amazon’s CreateSpace.com and Ingram’s Lightning Source. Some of us are Luddites, some of us are anti-corporate (so we would prefer Random House, right?), some of us are skeered to death of being branded as DIY self-publishers, and ….

And here’s the one for which I, as a former brick-and-mortar indie bookseller and member of the American Booksellers Association, have the most patience:

We want to support indie bookstores and we want to make it easy for our readers to find our books on the shelves in indie bookstores. Real bookstores.

Not Amazon. Certainly not the Kindle store. Not chains. Okay, maybe chains if they serve good coffee.

Of course. I love indie bookstores and the people who run them and work at them. I am well aware of the forces that have conspired against them over the past few decades, and it is true that I cannot help but notice certain parallels between the indie bookselling trade and the traditional newspaper business. These parallels may even include the prospect that changes in technology are making it inevitable that indie bookstores and traditional newspapers will share the same fate. But those of us who want to do all we can to keep indie bookstores and traditional newspapers alive are driven in most cases by honorable motivations.

That being said, I for one want to see signs from the indie booksellers themselves that they are doing all that they can, and being as imaginative as possible, in an effort to find ways to appropriate the newest and most interesting technologies to connect more readers with more books in more customer-centered ways. One example that tickles me: a favorite local bookstore of mine (and one that like my tiny publishing company may also have drawn its name from a venerable institution from my undergraduate days) is offering inexpensive delivery of all local orders, using emissions-free vehicles, in partnership with MetroPed, “Boston’s human-powered delivery service.”

And here’s another: another long-time bookstore fave o’ mine, Vermont’s Northshire Bookstore, has installed an Expresso Book Machine to offer almost-immediate in-store printing and binding of an incredible array of titles including thousands of titles from On Demand Books, thousands more becoming available from the 8,000 publishing partners of Ingram’s Lightning Source POD facility, and — I especially love this one — a growing catalog of local-interest titles offered by Northshire’s in-house Shire Books imprint. (Yes, this is how Lawrence Ferlinghetti would have begun offering his own Pictures of the Gone World and other City Lights Books titles at the North Beach store if the technology has existed back in 1955).

So, this is great, right? Despite the fact that the Expresso machinery takes up almost as much space as some entire bookstores and looks a lot like — am I dating myself much here? — Univac (or the latest invention of Will Farrell’s unfortunate recent character), it is an interesting step toward the Long Tail and new-tech delivery systems for indie bookstores. I’ve been following the Expresso “ATM for books” concept and narrative since mainstream publishing industry veteran and chronicler Jason Epstein became associated with the concept a few years back. And part of what is exciting here is that Northshire is — among its fellow independent booksellers — one of the most respected bookshops in the country. I met founder Ed Morrow through ABA and the New England Booksellers Association decades ago and throughout my own bookselling career I never turned down an oppportunity to pick their or their staffers’ brains about what might work in my store.

But the Expresso-at-Northshire experiment got me thinking about another potentially exciting way in which indie bookstores could welcome, and profit from, new technologies.

Okay, take a leap with me here. This idea involves indie booksellers actually marketing their stores to Kindle owners (or substitute another ebook brand here, provided that certain compatibilities exist) and inviting the Kindlers to bring their Kindle units into their neighborhood bookstores. If I haven’t lost you there already, here’s the concept:

  • Imagine all the books that exist or ever will exist in the public domain.
  • Add all the books that are or ever will be available through POD services of any kind including CreateSpace, Lightning Source, On Demand Books, and the Espresso.
  • Add all the other digital books or documents that any bookstore might ever be able to acquire or offer — whether as a college bookstore agregating instructor’s packets and lecture notes or a store like Northshire creating its own POD-and-digital imprint.
  • Render this entire (and, may I say, humongous?) catalog compatible with eBook readers in a copyright-sensitive but DRM-free format that, like PDF files for the new Kindle DX, do not require an extra data-conversion step.
  • Allow all booksellers from Amazon to indie brick-and-mortar shops and chains to offer as much as possible of this entire catalog in both digital ebook and digital print-on-demand as well as other print modalities.
  • Monetize the entire catalog with prices ranging from 49 cents for public-domain to $9.99 for bestsellers (and more when justifiable for technical books, etc.), a sensible royalty structure back to publishers (including Amazon Digital Services), rights holders, and authors, and a point-of-sale slice for pysical stores.
  • Provide apps to integrate the entire process not only with Kindle owners but with the iPhone, the iPod touch, the Blackberry, netbooks, laptops, and every other device imaginable.
  • Invite device owners to bring their Kindles or other readers into bookstores to browse and zap content right onto their hardware via USB, wireless, etc., and offer specific promotions (such as first-day in-store only downloads of the latest Dan Brown) to get readers into the habit of bringing their devices in.
  • Outfit the in-store operation hardware-wise with a user-friendly “music kiosk” like station that requires little or no staffing.
  • Offer a BOGO deal whenever a customer comes to the counter to buy a print-edition (with appropriate back-end monetization: “If you’d like to step over to the kiosk with this coupon that expires in 30 days you can also get a digital copy of this book for an additional 99 cents.”

I don’t know if it would catch on like the Univac thing did. Sometimes it seems as if it is the nature of e-commerce these days to drive us all away from the local toward the global, and certainly Amazon is well-positioned to take advantage of this momentum.

But there is great value in the local, and indie booksellers and their loyalists are working hard at the process of trying to figure out how to remain viable. If it makes any sense for them to install interesting monstrosities like the Expresso Book Machine in their stores to sell digital p-books, than it has to make sense to figure out and operationalize a process to sell digital e-books like the one I have suggested here.

Imagine all the booksellers, living life in peace….