Related post: SUMMER 2010 KINDLE NATION SURVEY Results: Kindle Inspires Avid Readers to Read Even More; Are Music, Video, Audiobooks, and Games Next?

(Please support our sponsor: Fallen Walls and Fallen Towers: The Fate of the Nation in a Global World)

Email addresses have been removed to protect the privacy of individual respondents.


The Summer 2010 Kindle Nation Citizen Survey ran from August 14, 2010 to August 24, 2010. There were 1,968 individual responses. In addition to their responses to the 15 questions un the survey, respondents also provided 3,784 individual text comments. Links to all responses are gathered below.

Question 1: Please indicate which devices you use for reading Kindle or other ebook content, and when you first began using each of them for digital reading. (Please select all that apply.)  – 230 Comments

Question 2.  For each of the following devices, how many do you and/or your fellow household members own or have on pre-order?  – 79 Comments

Question 3.  Please use the following ranking system to estimate as well as you can your current book buying habits, since you began reading on a Kindle or Kindle App. (Note: Although some of the choices involve free content, we’re using the word “buy” here to refer to any books that you may acquire or borrow, regardless of price.)  – 208 Comments

Question 4.  Please use the following ranking system to estimate as well as you can your previous book buying or borrowing habits, before you began reading on the Kindle or a Kindle App. (For library books, think “borrowed” when you read “bought.”)  – 89 Comments

Question 5.  Please use the following scale to tell us about the ebook stores or sites you use to acquire the ebooks that you read.  – 316 Comments

Question 6. Please use the following scale to tell us which factors have greater or lesser influence on where you shop for ebook content. – 103 Comments

Question 7.  Please use the following scale to tell us about your use of various Kindle features.  – 198 Comments


Question 8.  Please use the following scale to tell us about your likely use of possible Kindle features if they were offered to you at some time in the future.  – 179 Comments 

Question 9.  Please select the choices that describe your feelings about each of these groups, companies, or individuals, as a customer who reads and might buy their books or products, in terms of your loyalty to them or willingness to trust what they say about books, book prices and selection, the cost factors involved in the book business, and the future of publishing. – 114 Comments

Question 10.  Please use this scale to share your opinions about Kindle Nation in order to help us make it better.  0 Comments

Question 11.  Amazon has been clear that its mission with the Kindle is to provide a purpose-built reading device that delivers a superior reading experience. How would you rate the Kindle’s performance in each of the following areas? – 206 Comments

Question 12.  Please rate the following statements about ebook prices and selection in terms of how well they may apply to your ebook buying behavior.  – 149 Comments

Question 13.  If you could name three improvements that you’d like to see in the Kindle in the future, what would they be? Anything is fair game: price, software, hardware, user-friendliness, content, anything. – 1407 Comments

Question 14.  (Please answer this question only if you own both a Kindle and an iPad.) Please rate the following statements to tell us how well they describe your use of different devices. Unless stated specifically, answer only for the period when you have owned both a Kindle and an iPad, or when you have owned an iPad and disposed of a Kindle. (For the last two statements, please excuse the fact that the statements aren’t exactly like the others and answer “Never” if the statement does not apply to you and “All the time” if it does apply to you.)  – 161 Comments

Question 15.  As a male of relentlessly advancing years and Cherokee and Scots-Irish lineage, I find myself mildly interested in the profile and demographics of Kindle owners. If you would like to share a little information, I’d be interested. I won’t share individual information with anyone else, but I may aggregate it and write in general terms about who we are as citizens of Kindle Nation. (Please choose all that apply to you.)  – 345 Comment(s)