From a Dead Downtown to America’s Best Downtown
by Vertis Mason, Richard Mason
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In 1975 Vertis and Richard Mason moved from South Texas back home to El Dorado, Arkansas. Richard opened an office in an old bank building located in the middle of a near lifeless downtown, and over a span of some 40 plus years, the couple turned a dead downtown into an awarding winning National Main Street town. In creating a top Main Street town, they were innovative in reuse of an old 1929 theater, creating significant income streams for upstairs empty spaces, and developing innovative ways to use large former old department store spaces. Their story contains a wealth of information on how to recreate a great downtown.
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