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One of the top reasons Millennials leave jobs is due to poor management. Millennials choose to work for and stay with “employers whose values reflect their own.” They place a higher emphasis on purpose as opposed to growth or profits. The three best ways for companies to provide a sense of long-term loyalty are identifying, understanding, and aligning with their values; supporting millennials’ ambitions and professional development, and instilling a culture of coaching. Additionally, the strongest ways to attract—and keep—the best working millennials include providing a nimble digital platform, and creating company climate that is positive and team-oriented, and authentic leadership. SECOND-WAVE MILLENNIALS reveals:•Five ways to craft an ideal workplace for all generations•The seven primary traits of millennials, including sheltered and confident•Four lifestyle themes that make up the core of a millennial’s identity