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Pros and Cons of Amazon Prime

From Consumer Reports: Before signing up for Amazon Prime, consider how much you’ll take advantage of the services…  Support our news coverage by subscribing to our Kindle Nation Daily Digest. Joining is free right now!

Launched in 2005, Amazon’s membership service, Amazon Prime, has evolved to include a variety of benefits. CEO and founder Jeff Bezos announced that there were more than 150 million Prime subscribers worldwide at the beginning of 2020.

The primary driver of Amazon Prime has always been free expedited shipping on over 100 million products, with many customers now eligible for one- and two-day shipping at no additional cost.

But over the years, Amazon Prime has added a slew of other features. This includes such services as Prime Video, unlimited cloud photo storage, exclusive access to deals and the annual Prime Day sales event, discounts on grocery items in Whole Foods stores, and more.

Since Amazon Prime started, the service has expanded into many other areas, including offering free streaming movies and music, rapid delivery options, and discounts on groceries.

You can sign up for a free 30-day trial to sample all the Prime benefits before committing to membership. After that, you have to option to pay a lump sum of $119 for a one-year Amazon Prime membership or you can choose a month-to-month rate of $13.

If you’re a student enrolled in at least one course at a college in the U.S. or Puerto Rico, you’re eligible for a $59 annual Amazon Prime Student account or a month-to-month rate of $6.49 (for a total annual charge of $77.88).

Amazon also offers Prime members an extra 10 percent off items for sale at Whole Foods Markets as well as additional price cuts each week on select products. Prime Now offers free 2-hour delivery of groceries and a more limited set of products in select cities.

Read full post on Consumerreports.org

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