From CNET: Amazon Fire tablets have always been about being the value alternative to Apple’s iPads, allowing Amazon Prime members and often their kids to tap into the company’s vast library of entertainment content, including “free” movies, ebooks, games and more that are bundled into that membership. The problem is, Amazon didn’t have an option for people who wanted to do more with their tablets. With the new Fire Max 11, Amazon now has a premium iPad alternative.