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Not to worry: Pre-order Dan Brown’s The Lost Symbol now for $9.99



Fears that the Kindle edition of Dan Brown’s forthcoming blockbuster novel The Lost Symbol might not be released concurrently with the September 15 hardcover release date have been dispelled as Amazon is now accepting $9.99 pre-orders for the instant bestseller-to-be in the Kindle Store.

There has been a behind-the-scenes tug-of-war going on between Amazon and some publishers concerning the prescriptive $9.99 bestseller price point in the Kindle Store and the possibility that some publishers have considered staggering release dates in what would probably be a self-sabotaging effort to artificially fortify new hardcover prices.

Random House announced this week that “now that all of our security and logistical issues surrounding the e-book of ‘The Lost Symbol’ have been resolved, the e-book will be released simultaneously with the hardcover on Sept. 15.”

Curious about Kindle sales numbers?

Monday, June 15, 2009


Curious about Kindle sales numbers?

If so, there has been plenty to chew on in the last few days.

Let’s just establish up front that, in the long run, the most important Kindle sales numbers involve calculations of how many Kindle books — or any other e-books, for that matter — are being purchased and downloaded. Those are the numbers that are going to make a difference to authors, publishers, readers, and booksellers of every variety. For instance, it may be a good thing for Sony that the company has sold XXXX units of its ereaders in Japan, say, or globally. But until I see evidence that publishers and authors are experiencing significant sales of their ebooks to Sony device owners, those hardware unit sales numbers won’t have traction for me.

On the subject of U.S. ebook sales, let me suggest the following very interesting and informative posts and links….

Joe Konrath’s A Newbie’s Guide to Publishing: You may already be familiar with Joe Konrath (or his alter-ego-de-plume Jack Kilborn) via Kindle Nation Daily, but in addition to being a fine author of suspense and horror fiction Joe is engaged very actively in experimenting with and thinking and writing about the world of book publishing from an author’s perspective here in 2009. Joe has shared more information about actual Kindle edition sale and royalties, overall ebook downloads, and his approach to marketing and promotion than any other author writing today, and there’s plenty to learn from what he has to say in his posts Ebooks and Free Books and Amazon Kindle, Oh My; Helping Each Other and Amazon Kindle Numbers.

Morris Rosenthal on Kindle Sales Rankings: On another front, the guy who has done more than any other commentator to parse Amazon Sales Rankings and their meaning over the past decade, author and indie publisher Morris Rosenthal of Foner Books, has turned his attention very useful to the meaning of Kindle Store Sales Rankings in a recent post entitled How Many Kindle eBooks Are Selling Based On Amazon Sales Ranking. Although I believe Morris is off by about 600,000 in speculating that there are about 600,000 Kindles currently in use, his overall calculations and research are very well-founded and they strongly suggest that Joe Konrath and I will soon be joined by hundreds — and eventually thousands — of other authors for whom revenue from Kindle sales alone begins to provide something like a livable income. Morris also makes a fascinating argument that, among those of Amazon’s top bestselling titles that are available both in print and Kindle editions, there is now a 1:1 ration in sales units between the two. When seen in an overall context wherein this ratio moves strongly in favor of print editions as sales numbers decline out the long tail, this model seems generally consistent with Amazon’s recent (and, at the time, stunning) announcement that, looking back over an unspecified historic period, Kindle editions sales had accounted for somewhere between 26 and 35 per cent of all sales when both print and Kindle editions were available. If you want to be present and accounted for as the ebook revolution continues to unfold, I highly recommend you follow Morris’ posts.

Indie Authors and the Kindle Bestseller Lists. Even among bloggers who write about all things Kindle, there is occasional some confusion about, well, all things Kindle. Among those who commented on the above posts by Joe Konrath, one blogger focused on what Joe’s success might mean for self-published authors. (Joe, by the way, is not a self-published author, although he is certainly one who is taking the bull by the horns and restructuring the traditional hierarchical relationship between authors and publishers). Trying to focus in on whether “self-published” authors could earn “a decent living” publishing for the Kindle, the author of the iReaderReview blog asked his readers “Do you think by 2011 self-published authors will be able to hit the Top 25 [in the Kindle Store sales rankings]?”

Not to crow, but it’s worth mentioning here that my self-published guide to the Kindle 1 spent 17 consecutive weeks in the #1 position in the Kindle Store during the Spring and Summer of 2008 before going to paperback in late August, and my Complete User’s Guide To the Amazing Amazon Kindle 2 spent some time in the top 15 when it came out earlier this year. There have, along the way, been other self-published titles in the Kindle top 25, and they have not only been books about the Kindle. But while it will continue to be interesting to plot the progress of individual titles, I suspect the more interesting sea changes will be those involving the kind of publishing perestroika that I write about in my Beyond the Literary-Industrial Complex: How Authors and Publishers Are Using the Amazon Kindle and Other New Technologies to Unleash a 21-Century Indie Movement of Readers and Writers, including its chapter “Rebel Distribution and Amazon’s Marketplace of the Mind: You Need a Publisher Like a Fish Needs a Bicycle.” As these sea changes evolve, the “self-published” label will cease to exist in any meaningful way except inasmuch as it means “smart,” and will be replaced a kinder, gentler sense of “indie author” and “indie publisher” that is embraced by readers, by authors who previously had chosen traditional publishing routes, and, of course, by the DIY renegades among us.

Price Breakdown on Kindle Store’s 300,000 Books as of June 11


Kindle Books Priced at $0.00 – 7,409 Titles

Kindle Books Price from $0.01 to $0.98 – 7.956 Titles

Kindle Books Priced at $0.99 – 21,159 Titles

Kindle Titles Priced from $1.00 to $2.99 – 37,202 Titles

Kindle Titles Priced from $3.00 to $4.99 – 47,217 Titles

Kindle Titles Priced from $5.00 to $7.49 – 27,729 Titles

Kindle Titles Priced from $7.50 to $9.98 – 25,039 Titles

Kindle Titles Priced at $9.99 – 44,230 Titles

Kindle Titles Priced from $10.00 to $14.99 – 6,919 Titles

Kindle Titles Priced from $15.00 to $19.99 – 10,120 Titles

Kindle Titles Priced from $20.00 to $29.99 – 3,681 Titles

Kindle Titles Priced from $30.00 to $39.99 – 12,545 Titles

Kindle Titles Priced from $40.00 to $49.99 – 7,078 Titles

Kindle Titles Priced from $50.00 to $99.99 – 22,272 Titles

Kindle Titles Priced from $100.00 to $199.99 – 17,797 Titles

Kindle Titles Priced from $200.00 to $999.99 – 2,032 Titles

Kindle Titles Priced from $1000.00 to $6431.20 – 32 Titles

Free Books in the Kindle Store

“Big Deals” on Kindle web page

Got Kindle DX Questions? We’ve Got Kindle DX Answers


With Kindle DX here to stay, it makes sense to address some of the questions that Kindle Nation citizens have been sharing with me and elsewhere about the latest model. My hope is that some of this will be of interest both to prospective DX buyers and to Kindle 1 or 2 owners who are wondering if there is anything in particular about the DX that might drive a new-model purchase.

The Kindle DX Display


The Kindle DX display seems very easy on the eyes, but after taking, magnifying, and comparing screen shots of the same page from my Kindle DX and my Kindle 2, I can say with some certainty that the font size, font clarity, background, and contrast on the two models are similar.

However, there is a specific and valuable kind of serious improvement in the display legibility of the Kindle DX compared with the earlier Kindle models, and it involves all of the non-adjustable fonts to which we have grown accustomed on the Kindle. For those of us who tend to gravitate toward the larger font sizes whenever we are able with the Kindle, it can be frustrating to try to read the Kindle Home screen, the Kindle storefront, and other displays such as menus, bookmark listings, search results, the Settings page and even, for when we want to keep up with Amazon’s touting of titles that are already big sellers from mainstream megapublishers, with the Kindle Daily Post.

On the Kindle DX, all these non-adjustable pages are far more legible and easy on the eyes, especially in less than optimal light.

The actual dimensions of the Kindle DX display screen (5 3/8″ x 7 7/8″, 9.7″ on the diagonal) are a tiny bit smaller than the standard 6″ x 9″ of most trade paperbacks and allow for a printable page that is equal to the printable page in a standard hardcover book whose exterior dimensions are 6 1/4″ x 9 7/16″.

Although I am not impressed with the Kindle DX’s usefulness for viewing PDF documents, the larger display performs beautifully with graphic files embedded in Kindle editions such as those found on Amazon’s special page of Featured Books for the Kindle DX. These includes photographs and other art, graphic novels and cartoons, maps and charts, and more.

Side-by-side with the Kindle 2, the Kindle DX display is consistently a tiny bit slower to refresh. The good news is that the same situation that causes the DX e-Ink display to take a few milliseconds longer to refresh — the fact that it contains more than twice as much text per screen — more than offsets the cumulative effect of slower refreshes. By the time you finish reading any book on a DX you will have spent about half as much time waiting for refreshes as you would spend reading the same book on a Kindle 1 or Kindle 2.

Kindle DX File Managament


There do not appear to be any new developments or features with regard to folders, labels, groupings, etc.

Kindle DX Value: Is the DX worth $489?


It’s such a subjective question. If you are having trouble keeping the wolf from the door, nothing is worth $489. But let me put it this way: if the Kindle 2 is worth $359, the DX is definitely worth $489 for its serious enhancements in display, legibility, and the compatibility between all the content it can display and the way that content looks on the DX. I felt that I needed to purchase a Kindle DX because of my role here with Kindle Nation and my Kindle books, but I was frankly on the fence about whether I would keep it, given how much I like my Kindle 2. Although I have not made a final decision, after 10 hours with the DX I am leaning toward calling it a keeper.

PDF on the Kindle DX


On the plus side:

  • The Kindle DX has native support for PDF files, so that you can transfer a PDF file directly from any computer to your Kindle DX via USB without relying on Amazon’s 15-cent-and-up conversion service.
  • The Kindle DX display has more than twice as much “printable space” as the previous Kindle models, so many PDF files display well.
  • Kindle DX PDF support allows you to search inside a PDF document and bookmark entire pages, if the document is unrestricted and has been created from a text-based rather than a graphic document.


On the negative side.

  • The Kindle DX does not support “zoom,” “pan,” or magnification for PDF files, so if the display size (about 70% the size of an 8×11 sheet) is too small, you are stuck. Based on my first impressions I’m not optimistic that the DX will be much a solution for technical PDFs, PDFs with charts, etc.
  • The highlighting, bookmarking, annotation and clipping features that provide important functionality for other Kindle documents in an academic setting are virtually useless with PDF files, so that the promise of being able to use PDF files for academic courseware is unfulfilled.
  • Despite claims at Location 670 of the Amazon’s Kindle DX User Guide, the Kindle DX does not consistently make optimal use of landscape-view rotation to magnify PDF files for easier viewing.
  • The weakness of the aformentioned features such as annotation and search is the same for PDF files regardless of whether you transfer them directly from computer to Kindle via USB or send them wirelessly via the Whispernet. When you send a PDF to your @kindle.com email address Amazon does not put the file through any conversion process, and it is impossible to have Amazon convert a PDF file to an .AZW Kindle file. Some technophiles will want to explore the potential for converting their own PDF files backward to .DOC, .TXT, or .MOBI files so as to convert them forward into a more useful format to take advantage of Kindle DX features. We will consult with friends who are more technologically advanced and revisit these possibilities in a future issue of Kindle Nation.


Portability, Use and Carrying Ease


This is another highly subjective matter. The Kindle DX weighs a little less than twice as much as a Kindle 2, and its heft, feel, and solidness is much the same as the Kindle 2 across a larger mass. If you are used to carrying a hardcover book, or a briefcase or moderate-sized backpack or purse, or a 7 x 10 planner, the Kindle DX won’t bother you. It’s easier to lug around than any netbook, laptop, or tablet computer or most hardcover bestsellers. I like the way it carries, opens, and performs both home and away, especially in the moleskine-like leather Kindle DX cover that Amazon manufactures and sells for it. I am finding it easy to use for one-handed reading.

I also expect that some of these issues of weight and heft may be different to different users. I’m a big, strong guy, and the idea of exercise or walking with, say, 2- or 5-pound weights would seem silly to me. If you are someone who would find it useful to carry 2-pound weights on a power walk, the Kindle DX might seem more burdensome to you. I also suspect that, at least for a while, I might be annoyed by the right-side control placement if I were lefthanded. The Amazon explanation that this annoyance would by mitigated by using the DX’s ability to rotate to an upside-down display strikes me as a Youtube parody video waiting to happen.

Durability


I lack the courage to put my new Kindle DX through any drop-testing research, but I will say this. The DX feels every bit as sturdy as the Kindle 2, but I am sure that, if I decide to keep it, I will spring for the 2-year extended warranty. I did not purchase the extended warranty for my Kindle 2, and the difference is based on three things:

  • Since the Kindle DX is larger and heavier, I believe that the prospect of some mishap is naturally greater, assuming the same care.
  • I think the DX is likely to be my e-book reader of choice for the next three to five years, whereas I got the Kindle 2 with a strong expectation that there would be a compelling upgrade coming in behind it within a year.
  • For whatever reason associated with my household budget, there is a significant difference to me between $359 and $489.

The Kindle DX Web Browser


Primarily because of the size and automatic rotation of the Kindle DX display, it is far superior to its predecessors in its capacity to display web pages in an appealing and useful way. Whereas the Kindle 1 and Kindle 2 offered a choice between “basic mode” and “advanced mode” with the web browser, the Kindle DX toggles between “basic mode” and “desktop mode,” and the combination of “desktop mode” and landscape orientation (see below) shows most web pages in a relatively impressive and useful way compared with earlier Kindle models.

Audio


One of the first things I did with my new Kindle DX when it arrived was to transfer and listen to the MP3 of last week’s podcast of The Kindle Chronicles, and I noticed right away that the smarter placement of the two Kindle DX speakers on the bottom edge, where they are never covered by a Kindle cover or by laying the Kindle flat, makes for a greatly enhanced listening experience. Whether the audio is any different when conveyed over a headset or external speaker is a question I have yet to research.

Just bring your Kindle to your nearest indie bookstore today for …


I’m sure I’m not the only one who is sometimes fascinated by the issues that pop up, among my fellow authors and readers, as reasons for staying away from new technologies such as the Kindle and even print-on-demand publishing services such as those provided by Amazon’s CreateSpace.com and Ingram’s Lightning Source. Some of us are Luddites, some of us are anti-corporate (so we would prefer Random House, right?), some of us are skeered to death of being branded as DIY self-publishers, and ….

And here’s the one for which I, as a former brick-and-mortar indie bookseller and member of the American Booksellers Association, have the most patience:

We want to support indie bookstores and we want to make it easy for our readers to find our books on the shelves in indie bookstores. Real bookstores.

Not Amazon. Certainly not the Kindle store. Not chains. Okay, maybe chains if they serve good coffee.

Of course. I love indie bookstores and the people who run them and work at them. I am well aware of the forces that have conspired against them over the past few decades, and it is true that I cannot help but notice certain parallels between the indie bookselling trade and the traditional newspaper business. These parallels may even include the prospect that changes in technology are making it inevitable that indie bookstores and traditional newspapers will share the same fate. But those of us who want to do all we can to keep indie bookstores and traditional newspapers alive are driven in most cases by honorable motivations.

That being said, I for one want to see signs from the indie booksellers themselves that they are doing all that they can, and being as imaginative as possible, in an effort to find ways to appropriate the newest and most interesting technologies to connect more readers with more books in more customer-centered ways. One example that tickles me: a favorite local bookstore of mine (and one that like my tiny publishing company may also have drawn its name from a venerable institution from my undergraduate days) is offering inexpensive delivery of all local orders, using emissions-free vehicles, in partnership with MetroPed, “Boston’s human-powered delivery service.”

And here’s another: another long-time bookstore fave o’ mine, Vermont’s Northshire Bookstore, has installed an Expresso Book Machine to offer almost-immediate in-store printing and binding of an incredible array of titles including thousands of titles from On Demand Books, thousands more becoming available from the 8,000 publishing partners of Ingram’s Lightning Source POD facility, and — I especially love this one — a growing catalog of local-interest titles offered by Northshire’s in-house Shire Books imprint. (Yes, this is how Lawrence Ferlinghetti would have begun offering his own Pictures of the Gone World and other City Lights Books titles at the North Beach store if the technology has existed back in 1955).

So, this is great, right? Despite the fact that the Expresso machinery takes up almost as much space as some entire bookstores and looks a lot like — am I dating myself much here? — Univac (or the latest invention of Will Farrell’s unfortunate recent character), it is an interesting step toward the Long Tail and new-tech delivery systems for indie bookstores. I’ve been following the Expresso “ATM for books” concept and narrative since mainstream publishing industry veteran and chronicler Jason Epstein became associated with the concept a few years back. And part of what is exciting here is that Northshire is — among its fellow independent booksellers — one of the most respected bookshops in the country. I met founder Ed Morrow through ABA and the New England Booksellers Association decades ago and throughout my own bookselling career I never turned down an oppportunity to pick their or their staffers’ brains about what might work in my store.

But the Expresso-at-Northshire experiment got me thinking about another potentially exciting way in which indie bookstores could welcome, and profit from, new technologies.

Okay, take a leap with me here. This idea involves indie booksellers actually marketing their stores to Kindle owners (or substitute another ebook brand here, provided that certain compatibilities exist) and inviting the Kindlers to bring their Kindle units into their neighborhood bookstores. If I haven’t lost you there already, here’s the concept:

  • Imagine all the books that exist or ever will exist in the public domain.
  • Add all the books that are or ever will be available through POD services of any kind including CreateSpace, Lightning Source, On Demand Books, and the Espresso.
  • Add all the other digital books or documents that any bookstore might ever be able to acquire or offer — whether as a college bookstore agregating instructor’s packets and lecture notes or a store like Northshire creating its own POD-and-digital imprint.
  • Render this entire (and, may I say, humongous?) catalog compatible with eBook readers in a copyright-sensitive but DRM-free format that, like PDF files for the new Kindle DX, do not require an extra data-conversion step.
  • Allow all booksellers from Amazon to indie brick-and-mortar shops and chains to offer as much as possible of this entire catalog in both digital ebook and digital print-on-demand as well as other print modalities.
  • Monetize the entire catalog with prices ranging from 49 cents for public-domain to $9.99 for bestsellers (and more when justifiable for technical books, etc.), a sensible royalty structure back to publishers (including Amazon Digital Services), rights holders, and authors, and a point-of-sale slice for pysical stores.
  • Provide apps to integrate the entire process not only with Kindle owners but with the iPhone, the iPod touch, the Blackberry, netbooks, laptops, and every other device imaginable.
  • Invite device owners to bring their Kindles or other readers into bookstores to browse and zap content right onto their hardware via USB, wireless, etc., and offer specific promotions (such as first-day in-store only downloads of the latest Dan Brown) to get readers into the habit of bringing their devices in.
  • Outfit the in-store operation hardware-wise with a user-friendly “music kiosk” like station that requires little or no staffing.
  • Offer a BOGO deal whenever a customer comes to the counter to buy a print-edition (with appropriate back-end monetization: “If you’d like to step over to the kiosk with this coupon that expires in 30 days you can also get a digital copy of this book for an additional 99 cents.”

I don’t know if it would catch on like the Univac thing did. Sometimes it seems as if it is the nature of e-commerce these days to drive us all away from the local toward the global, and certainly Amazon is well-positioned to take advantage of this momentum.

But there is great value in the local, and indie booksellers and their loyalists are working hard at the process of trying to figure out how to remain viable. If it makes any sense for them to install interesting monstrosities like the Expresso Book Machine in their stores to sell digital p-books, than it has to make sense to figure out and operationalize a process to sell digital e-books like the one I have suggested here.

Imagine all the booksellers, living life in peace….

Kindle Store and Kindle App Links


Here’s an updated listing of Kindle Store, Kindle App, and other Kindle links for Kindle Nation subscribers:

http://bit.ly/FreeKindleStoreBooks

http://bit.ly/FreeKindlePromotionalTitles

http://bit.ly/ForthcomingKindleTitlesNow

Calibre
(Calibre has provided a free revolutionary app that will save Kindle users serious money while allowing us to fetch and manage all kinds of free but high-quality Kindle-compatible content. For more about Calibre see chapters 6 and 8 of FREE: How to Get Millions of Free Books, Songs, Podcasts, Periodicals & Free eMail, Facebook, Twitter and Wireless Web With Your Amazon Kindle, Kindle 2, Kindle DX, Or Kindle for iPhone App)

$299 for the Kindle 2

$489 for the super-sized Kindle DX

$199.99 for a just-like-new “refurbished” Kindle 1

Manage Your Kindle

Manage Your Kindle Subscriptions

Kindle Nation Daily Blog Website

http://bit.ly/KindleNationArchive

http://bit.ly/KindleNationDaily in the Kindle Store

The Kindle Chronicles

Kindle Gift Card

iPhone or iPod Touch for the Kindle App

No Kindle Required – The Complete “Kindle for iPhone” User’s Guide

m.google.com

http://m.gmail.com

http://www.audible.com/kindle

http://bit.ly/KindlePedia

FREE: How to Get Millions of Free Books, Songs, Podcasts, Periodicals & Free eMail, Facebook, Twitter and Wireless Web With Your Amazon Kindle, Kindle 2, Kindle DX, Or Kindle for iPhone App By Stephen Windwalker of Kindle Nation Daily

http://m.facebook.com/stephen.windwalker

http://m.twitter.com/WindwalkerHere