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It’s Giveaway time! Get a free bonus entry into our monthly raffle and check out The Doctor’s Devotion (Eagle Point Emergency) by Cheryl Wyatt

It’s Giveaway time! Get a free bonus entry into our monthly raffle and check out The Doctor’s Devotion (Eagle Point Emergency) by Cheryl Wyatt

Read the book that inspired the classic coming-of-age film: The Neverending Story by Michael Ende

Read the book that inspired the classic coming-of-age film: The Neverending Story by Michael Ende

Fans of Craig Johnson and CJ Box will love this outstanding first novel…. Frontier Justice: A Coogan Mystery by Michael Cardwell

Fans of Craig Johnson and CJ Box will love this outstanding first novel…. Frontier Justice: A Coogan Mystery by Michael Cardwell

They say love and hate are the same feelings experienced under different circumstances, and it’s true… Vicious (Sinners of Saint Book 1) by L.J. Shen

They say love and hate are the same feelings experienced under different circumstances, and it’s true… Vicious (Sinners of Saint Book 1) by L.J. Shen

Only the fires of decoherence will set her free—at the cost of her life. No one will settle for anything less… A Path of Possession by Charles Brass

Only the fires of decoherence will set her free—at the cost of her life. No one will settle for anything less… A Path of Possession by Charles Brass

It’s Giveaway time! Get a free bonus entry into our monthly raffle and check out Fortune and Fate: The Complete Justice Belstrang Mysteries by John Pilkington

It’s Giveaway time! Get a free bonus entry into our monthly raffle and check out Fortune and Fate: The Complete Justice Belstrang Mysteries by John Pilkington

Get ready to devour these yummy stories. Download now to steam up your Kindle all night long! Dark Romance Books for Adults: 5 Spicy Novels by Natalie Brolack

Get ready to devour these yummy stories. Download now to steam up your Kindle all night long! Dark Romance Books for Adults: 5 Spicy Novels by Natalie Brolack

A crippling EMP strike thrusts the nation into disarray… Hidden Homestead: A Small Town Post Apocalypse EMP Thriller Boxset by Colton Lively

A crippling EMP strike thrusts the nation into disarray… Hidden Homestead: A Small Town Post Apocalypse EMP Thriller Boxset by Colton Lively

Fans of James Patterson or Michael Connelly will love Retribution: A Gripping Paranormal Thriller by C. M. Sutter

Fans of James Patterson or Michael Connelly will love Retribution: A Gripping Paranormal Thriller by C. M. Sutter

A steamy, emotional secret rockstar small town romance set in Colorado, where the nights are cold…but steamy! Love and Lies by Jade C. Jamison

A steamy, emotional secret rockstar small town romance set in Colorado, where the nights are cold…but steamy! Love and Lies by Jade C. Jamison

A fascinating and shrewdly-observed world that you will savor like your first-morning bite of pain au chocolate… Once Upon a Villa: Adventures on the French Riviera by Andrew Kaplan

A fascinating and shrewdly-observed world that you will savor like your first-morning bite of pain au chocolate… Once Upon a Villa: Adventures on the French Riviera by Andrew Kaplan

It’s Giveaway time! Get a free bonus entry into our monthly raffle and check out Balance Exercises for Seniors Without a Personal Trainer: Easy & Simple Routines For Fall Prevention, Improved Posture and Increased Confidence in Just 5 Minutes Daily by Ioannis Lekkas

It’s Giveaway time! Get a free bonus entry into our monthly raffle and check out Balance Exercises for Seniors Without a Personal Trainer: Easy & Simple Routines For Fall Prevention, Improved Posture and Increased Confidence in Just 5 Minutes Daily by Ioannis Lekkas

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Kindle Nation Daily Free Book Alert for Friday, June 18: A Brand New Harlequin Teen Title, and Dozens More

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We’ve got a brand new Harlequin Teen story leading today’s list of dozens of free promotional titles in the Kindle Store!
Winter

Winter’s Passage by Julie Kagawa

Meghan Chase used to be an ordinary girl…until she discovered that she is really a faery princess. After escaping from the clutches of the deadly Iron fey, Meghan must follow through on her promise to return to the equally dangerous Winter Court with her forbidden love, Prince Ash. But first, Meghan has one request: that they visit Puck–Meghan’s best friend and servant of her father, King Oberon–who was gravely injured defending Meghan from the Iron Fey.
Yet Meghan and Ash’s detour does not go unnoticed. They have caught the attention of an ancient, powerful hunter–a foe that even Ash may not be able to defeat….
An eBook exclusive story from Julie Kagawa’s Iron Fey series.

Here’s another L. Ron Hubbard story, free in the Kindle store, to add to yesterday’s listing of The Last Drop:

 L. Ron Hubbard

Tuesday: The free promotional titles just keep on coming in the Kindle Store. Today we have L. Ron Hubbard’s The Last Drop and Moira Rogers’ Cry Sanctuary, the leadoff novel in her Red Rock Pass series.

The Last Drop
The Last Drop
Cry Sanctuary: Book 1 of Red Rock Pass series
Cry Sanctuary: Book 1 of Red Rock Pass series

Two mid-day additions to our updated list of dozens of free Kindle promotional titles:

Even Now
Even Now by Karen Kingsbury
*
Violet Dawn
Violet Dawn by Brandilynn Collins
*
A new daybook from inspirational author Zig Ziglar and a popular religious novel start the week’s free Kindle Store promotional listings:

by Dwight “Ike” Reighard 5.0 out of 5 stars (2 customer reviews)
(Love Comes Softly Series, Book 1) by Janette Oke 4.8 out of 5 stars (104 customer reviews) 

Also, if you are a fan of Kindle Store bargains, don’t miss this weekend post:

Kindle Nation Daily Bargain Book Alert: 15 Great Reads from 79 Cents to $1.99!

Here’s the rest of our updated list of free promotional titles in the Kindle Store as of June 16:

It’s Here: The Authentic Moleskine® Kindle 2 Cover!

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Moleskine® Kindle Cover with Reporter-Style Notebook (Fits 6″ Display, Latest Generation Kindle) Black – $39.99

From the product page:

From Moleskine, the legendary manufacturer of books-yet-to-be written, comes the newest analog-digital hybrid tool: the Moleskine Kindle cover. The features and style of this cover are classic Moleskine: sleek rounded corners, strong elastic band, and the iconic smooth black cover. The cover protects and cushions the Kindle device, in a silhouette that’s instantly classic and contemporary. It’s a simple design beloved by writers, artists, and readers for over a century.

Inside, contrasting microsuede lining adds an extra layer of protection, while it echoes the familiar cream-colored pages of a Moleskine notebook. Four double-stitched corner elastic bands hold the device in place and allow access to all buttons and inputs.

Included in every cover is a package of two reporter-style Volant notebooks, created exclusively for the Kindle and designed for the reader who enjoys jotting notes and insights (and who is constantly reaching for a Moleskine notebook). These slim notebooks feature a smooth black cover, rounded corners, and blank ivory pages inside. The notebook slides into a pocket on the inside cover of the case. Additional refills may be purchased separately.

Technical Details

  • Signature simplicity and style, made exclusively for Kindle by Moleskine® (fits 6″ Latest Generation Kindle)
  • Slim profile cover with elegant black hardcover jacket, rounded corners, iconic black elastic closure, and subtle embossed logo on back
  • Interior features plush suede lining and double-stitched corner elastic straps to keep Kindle in place
  • Includes a Moleskine® reporter-style plain notebook opposite the Kindle
  • Allows complete access to all ports and buttons

Despite Agency Model, Indications That Average Price per eBook Transaction Appears to Be Going Down

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By Stephen Windwalker, Editor of kindle Nation Daily

Publishing consultant Mike Shatzkin made an interesting observation yesterday in an exchange that he and I had on his IdeaLog blog:

We should long remember that in the Spring and early Summer of 2010, prices of ebooks actually went *up*. I don’t think we’ll look back five years from now and see that as a frequent occurrence.

He and I agree that rising ebook prices probably won’t be “a frequent occurrence” over the next five years. But even though he was basing the comment in part on my data showing that the number of Kindle store bestsellers priced above $10 had grown by over 50 percent in the last few weeks, I have to admit that I am still wondering if it is really true that ebook prices are going up.

The latest head-scratching moment came with today’s release of April book sales numbers by the Association of American Publishers (AAP): 

E-book sales jumped up 127.4 percent for the month ($27.4 million), reflecting an increase of 217.3 percent for the year-to-date.

That sounds impressive, but here at Kindle Nation we try to make a point of looking inside and behind the numbers, and pardon me for a little sarcasm in the first of these, but two tweets I posted earlier this afternoon kind of sum up why I’m scratching my head:

You would think that it’s a sign that ebook prices are going up when the number of Kindle Store bestsellers climbs over $10 climbs from 17 on May 22 to 26 on June 14, but there are other signs here that the average price paid for ebooks may even be headed in the other, i.e., downward, direction.


Let’s try to line up the data points here:

  • The agency price-fixing model and its concomitant higher ebook prices took effect April 1. 
  • The iPad was released on April 3 and sold a million units in April and another million in May.
  • Steve Jobs announced that there were 5 million ebooks downloaded from the iBooks Store by early June, or about 2.5 ebooks per iPad.
  • Jobs said in early June that iBooks had Apple’s five largest iBooks vendor publishers showed iBooks to have a 22% share of their total ebook sales, which we extrapolated might mean that Apple had approximately 10 to 12 percent of the total ebook market.
  • Given the popularity of the iPad and its iBooks and Kindle apps, I am surprised that total ebook sales actually declined from $28.5 million in March to $27.4 million in April.
  • If iBooks had 12% of the total ebook market in April, that would translate into about $3 million of the ebook sales tracked by AAP. 
  • If, to make a very rough guesstimate, 1.5 million of those first 5 million iBooks downloads (for April and May) came in April, then the average retail price paid for an iBooks download in April would have been about $2. To come at the same equation from a different direction, if iBooks received the aforementioned $3 million in revenue from 300,000 paid books that had an average price of $10, that would mean (for the purposes of this illustrative model) that 1.2 million of the ebooks downloaded in April from the iBooks store, or about 80 percent, were free.

All of this, of course, is highly speculative, and it is unlikely that the principals will give us hard numbers with which to fine-tune the analysis. But if any of this interests you, and you try to work your way with me through the numbers that we do have, I’ll be surprised if you are not also left wondering whether ebook prices, at the most meaningful level of the average price paid for actual transactions, are going up or down.

So, with all of this, what do I make of the data I presented yesterday showing that the number of high-priced books in the Kindle Store bestseller list is increasing significantly? I’m still scratching my head, to tell you the truth, but I’ll make three observations:

  • We do know that the overall number of titles in the Kindle Store is growing dramatically month over month, and that the Kindle Store is long-tail heaven for its search and browse infrastructure and, well, it’s highly efficient use of shelf space. Consequently I would not be surprised to find that the overall sales footprint of the top 100 paid bestsellers in the Kindle Store is in a steady state of decline relative to the sales footprint of the total Kindle catalog of over 600,000 titles, due in part to the higher prices of many bestsellers.
  • Ebook buyers and readers are certainly driven by content and quality and continue to show willingness to buy some books at higher price points, but if the more general patterns involve greater customer price-consciousness, it’s an ominous sign for the agency model publishers. Given the huge availability of free books for the Kindle, the iPad, the Nook, and all the other Kindle-compatible devices, as well as hundreds of thousands of titles priced below $9.99, it seems likely that customers are also feeling more and more empowered to assert their own views of reasonable pricing on the marketplace.
  • The bottom line, I think, is that authors, publishers, and retailers will find ways to increase ebook sales, and price competition is likely to be restored to the ebook marketplace well within the five-year time frame mentioned by Mike Shatzkin.

Kindle Nation Daily Free Book Alert for Wednesday, June 16: L. Ron Hubbard Again, and Dozens More

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Here’s another L. Ron Hubbard story, free in the Kindle store, to add to yesterday’s listing of The Last Drop:

 L. Ron Hubbard

Tuesday: The free promotional titles just keep on coming in the Kindle Store. Today we have L. Ron Hubbard’s The Last Drop and Moira Rogers’ Cry Sanctuary, the leadoff novel in her Red Rock Pass series.

The Last Drop
The Last Drop
Cry Sanctuary: Book 1 of Red Rock Pass series
Cry Sanctuary: Book 1 of Red Rock Pass series

Two mid-day additions to our updated list of dozens of free Kindle promotional titles:

Even Now
Even Now by Karen Kingsbury
*
Violet Dawn
Violet Dawn by Brandilynn Collins
*
A new daybook from inspirational author Zig Ziglar and a popular religious novel start the week’s free Kindle Store promotional listings:

by Dwight “Ike” Reighard 5.0 out of 5 stars (2 customer reviews)
(Love Comes Softly Series, Book 1) by Janette Oke 4.8 out of 5 stars (104 customer reviews) 

Also, if you are a fan of Kindle Store bargains, don’t miss this weekend post:

Kindle Nation Daily Bargain Book Alert: 15 Great Reads from 79 Cents to $1.99!

Here’s the rest of our updated list of free promotional titles in the Kindle Store as of June 16:

Are Kindle Customers and Agency Model Publishers Approaching a Compromise at the $12.99 Price Point?

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By Stephen Windwalker, Editor of Kindle Nation Daily – Originally posted 6.15.2010

Have Kindle store customers and agency model publishers arrived at an unspoken compromise that could make $12.99 a viable new price point for bestsellers and new releases in the Kindle Store?

Although I want to resist drawing firm conclusions until we’ve seen more of the effects of coming changes in the Kindle royalty structure, there are some interesting patterns in our latest breakdown of prices in the Kindle Store and on its paid bestseller list. It’s deadline day for the weekly Kindle Nation email newsletter digest, so I’m going to try to keep the commentary brief, but here’s what I am seeing:

  • There have been slight increases during the past three weeks in the overall percentage of titles in all but one ($5 to 9.98) of the price ranges that we track from $.01 up to $9.99.
  • There have been slight decreases during the past three weeks in the overall percentage of titles in the price ranges from $10 to $12.99, $13 to $14.99, and $15 and up.
  • There are increasing signs that suggest authors and publishers may be able to make promotional prices in the $0.79 to $2.99 range work as “the new free” in the Kindle Store, now that such prices tend to stand out in the overall terrain of the relatively new “paid” bestseller list. 13 of the top 100 paid bestsellers are $2.99 or less, compared with just 7 on May 22.

But most significantly, here’s the buried lead: At the other end of the price spectrum, the number of titles priced between $10 and $12.99 among the Kindle Store’s top 100 paid bestsellers has jumped from 17 to 26 since May 22. Despite a strong current of commentary against $10-and-up pricing on this and other blogs and in various online forums, it is beginning to appear that many Kindle store customers are willing to pay up to $12.99 for newly released titles.

  • Nine of those 26 titles are among the top 23 bestsellers, and the prices for all 26 have been set directly by agency model publishers. 
  • It may be that trying to organize the world’s most motivated readers into boycotting books priced over $9.99 is a lot like herding cats, and there should be no surprise in that. On the other hand, readers continue to stay away from most of the 14,105 titles whose Kindle prices range from $13 to $14.99. The number of those titles appearing in the top paid 100 fell from 5 to 4 since May 22, and none of those are among the top 30.
  • Of all 30 titles priced over $9.99 among the Kindle Store’s top 100 paid bestsellers, all are agency model titles save one. The one exception is Aimee Bender’s The Particular Sadness of Lemon Cake: A Novel, a Doubleday/Random House release currently priced by Amazon at $13.65 in the Kindle Store, while Amazon has discounted the hardcover from $25.95 to $14.27.

It’s too early to say with any certainty that Kindle owners have accepted a $12.99 price point, but my anecdotal reading of reader comments around the web suggests to me that some readers might be willing to pay for an occasional bestseller at $9.99 to $12.99 — still a measurable savings compared to most discounted hardcover prices — if they could be assured that publishers would back off the $14.99 price point.

Over time, many of us believe that the default new release price will return to the $9.99 level, and it is clear if you look at the books that get the prime real estate in the Kindle Store that Amazon remains committed to that price point. It’s also good to see that publishers themselves are getting the benefit of sound thinking from advisors like Mike Shatzkin, an industry consultant who wrote on his idea Logical blog this weekend:

I posit that the price of content must go down because of the laws of supply and demand. Even though digital delivery does actually increase “demand” (because people can consume more media if they have the means to do so always at hand), it increases supply much more. You used to need a publisher to spend some money and to commit an organization to get content into “supply”. Now you just need an internet connection. So I see downward pressure on the selling price of content going far into the future. This does not mean that eventually all content will be free, but it does mean that everybody will consume more and more free content and, therefore, be generally less willing to pay money for content to augment what is free.

I’ve been a bit critical of Mike and some of his colleagues in the past, probably even unfairly in some instances, when I have felt they were telling publishers what they wanted to hear rather than what they needed to hear. But it is clear from this post that he is not guilty of that kind of pandering.

Even Steve Jobs (and Apple), who can be held largely responsible for the increases in ebook prices this year, has been getting that other side of his mouth working lately with “price aggressively and go for volume” remarks that could support an inference that Apple may ultimately move to push ebook prices lower. Jobs may be the target of a price-fixing investigation, but he’s not in any trouble with iBooks customers. Many of them apparently wear an “i Paid” badge of honor judging from a quick analysis of the iBooks “Top Charts” list, where 58 of the top 100 paid bestsellers are priced over $10.

Here’s a price breakdown of the 609,975 book titles in the Kindle Store as of 5 p.m. EDT on June 14, 2010:

Here’s where we stood with the 587,104 book titles in the Kindle Store as of 5 p.m. EDT on May 22, 2010:

  • 20,584 Kindle Books Priced “Free” (3.51%)
  • 4,830 Titles Priced from a Penny to 98 Cents (0.82%)
  • 55,901 Kindle Books Priced at 99 Cents (9.52%)
  • 76,054 Kindle Books Priced from $1 to $2.99 (12.95%)
  • 109,706 Kindle Books Priced from $3 to $4.99 (18.69%)
  • 151,509 Titles Priced from $5 to $9.98 (25.81%)
  • 56,059 Titles Priced at $9.99 (9.55%)
  • 7,700 Titles Priced from $10 to $12.99 (1.31%)
  • 13,803 Titles Priced from $13 to $14.99 (2.35%)
  • 90,958 Titles Priced at $15 and Up (15.49%)

Here’s where we stood with the 511,759 book titles in the Kindle Store as of 9 a.m. EDT on May 7, 2010:

  • 20,601 Kindle Books Priced “Free” (4.03%)
  • 4,857 Titles Priced from a Penny to 98 Cents (0.94%)
  • 53,936 Kindle Books Priced at 99 Cents (10.54%)
  • 73,987 Kindle Books Priced from $1 to $2.99 (14.46%)
  • 101,014 Kindle Books Priced from $3 to $4.99 (19.74%)
  • 91,871 Titles Priced from $5 to $9.98 (17.95%)
  • 54,342 Titles Priced at $9.99 (10.62%)
  • 7,434 Titles Priced from $10 to $12.99 (1.45%)
  • 13,489 Titles Priced from $13 to $14.99 (2.64%)
  • 90,257 Titles Priced at $15 and Up (17.64%)

Here’s where we stood with the 487,715 book titles in the Kindle Store as of 9 a.m. EDT on April 7, 2010:

  • 20,620 Kindle Books Priced “Free” (4.23%)
  • 4,709 Titles Priced from a Penny to 98 Cents (0.97%)
  • 46,360 Kindle Books Priced at 99 Cents (9.51%)
  • 69,846 Kindle Books Priced from $1 to $2.99 (14.32%)
  • 94,891 Kindle Books Priced from $3 to $4.99 (19.46%)
  • 86,924 Titles Priced from $5 to $9.98 (17.82%)
  • 53,705 Titles Priced at $9.99 (11.01%)
  • 7,537 Titles Priced from $10 to $12.99 (1.51%)
  • 13,124 Titles Priced from $13 to $14.99 (2.69%)
  • 90,011 Titles Priced at $15 and Up (18.46%)

Here’s where we stood with the 480,238 book titles in the Kindle Store on April 1:

  • 20,620 Kindle Books Priced “Free” (4.29%)
  • 4,706 Titles Priced from a Penny to 98 Cents (0.98%)
  • 43,993 Kindle Books Priced at 99 Cents (9.16%)
  • 68,807 Kindle Books Priced from $1 to $2.99 (14.33%)
  • 93,706 Kindle Books Priced from $3 to $4.99 (19.51%)
  • 85,612 Titles Priced from $5 to $9.98 (17.83%)
  • 53,124 Titles Priced at $9.99 (11.06%)
  • 5,952 Titles Priced from $10 to $12.99 (1.24%)
  • 14,158 Titles Priced from $13 to $14.99 (2.95%)
  • 89,525 Titles Priced at $15 and Up (18.64%)

Here’s where we stood with about 463,000 Kindle Store titles on March 10:

  • 20,125 Kindle Books Priced “Free” (4.34%)
  • 2,588 Titles Priced from a Penny to 98 Cents (0.56%)
  • 39,095 Kindle Books Priced at 99 Cents (8.44%)
  • 64,105 Kindle Books Priced from $1 to $2.99 (13.84%)
  • 90,580 Kindle Books Priced from $3 to $4.99 (19.55%)
  • 84,055 Titles Priced from $5 to $9.98 (18.15%)
  • 53,697 Titles Priced at $9.99 (11.56%)
  • 5,793 Titles Priced from $10 to $12.99 (1.25%)
  • 13,731 Titles Priced from $13 to $14.99 (2.96%)
  • 89,448 Titles Priced at $15 and Up (19.31%)

And here’s where we stood with about 447,000 Kindle Store titles on February 25:

  • 19,795 Kindle Books Priced “Free” (4.42%) 
  • 3,023 Titles Priced from a Penny to 98 Cents (0.67%) 
  • 36,370 Kindle Books Priced at 99 Cents (8.12%) 
  • 62,275 Kindle Books Priced from $1 to $2.99 (13.9%) 
  • 87,722 Kindle Books Priced from $3 to $4.99 (19.58%) 
  • 81,230 Titles Priced from $5 to $9.98 (18.13%) 
  • 55,269 Titles Priced at $9.99 (12.34%) 
  • 5,139 Titles Priced from $10 to $12.99 (1.15%) 
  • 9,331 Titles Priced from $13 to $14.99 (2.08%) 
  • 87,771 Titles Priced at $15 and Up (19.59%)

Kindle Nation Daily Free Book Alert for Tuesday, June 15: L. Ron Hubbard, Moira Rogers, Dozens More

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 The free promotional titles just keep on coming in the Kindle Store. Today we have L. Ron Hubbard’s The Last Drop and Moira Rogers’ Cry Sanctuary, the leadoff novel in her Red Rock Pass series.

The Last Drop
The Last Drop
Cry Sanctuary: Book 1 of Red Rock Pass series
Cry Sanctuary: Book 1 of Red Rock Pass series

Two mid-day additions to our updated list of dozens of free Kindle promotional titles:

Even Now
Even Now by Karen Kingsbury
*
Violet Dawn
Violet Dawn by Brandilynn Collins
*
A new daybook from inspirational author Zig Ziglar and a popular religious novel start the week’s free Kindle Store promotional listings:

by Dwight “Ike” Reighard 5.0 out of 5 stars (2 customer reviews)
(Love Comes Softly Series, Book 1) by Janette Oke 4.8 out of 5 stars (104 customer reviews) 

Also, if you are a fan of Kindle Store bargains, don’t miss this weekend post:

Kindle Nation Daily Bargain Book Alert: 15 Great Reads from 79 Cents to $1.99!

Here’s the rest of our updated list of free promotional titles in the Kindle Store as of June 15:

Amazon Now Allows Manual Updating of Kindle Software as Version 2.5 Roll-Out Nears Completion

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With the long-awaited roll-out of the Kindle version 2.5 software update nearly complete, Amazon has now flipped the switch to allow Kindle owners to download the update from its Kindle support pages and apply it to their Kindles manually.

  • This software update is for the Kindle 2 and Kindle DX only; aside from a hint or two that some enhancements may be coming for the Kindle 1, Amazon hasn’t shared any substantive information on updates for Kindle 1 owners.
  • If your Kindle has been updated to the first or second beta of the new software update, you should see “Version: Kindle 2.5” or “Version: Kindle 2.5.2” in the lower right corner of the display when you  press “Menu” from the Home screen and select “Settings.” If your Kindle hasn’t been updated yet, check to see that your wireless is turned on, since the roll-out is being done automatically over the Whispernet, and sit tight.

Here are the five posts that drill down on specific update elements:

Another important enhancement that really doesn’t require an explanatory post is the expansion of font sizes. Just press the “Aa” font key to the right of your Kindle’s space bar to reveal a wider array of font sizes.

In addition, the update will include some fixes of “known issues,” such as the glitch that has sometimes kept blogs like Kindle Nation Daily from updating automatically for Kindle edition subscribers.

Here’s the material from Amazon’s manual update page:

Applying Kindle Software Updates Manually

If you have a software version prior to 2.5, you can download the latest Kindle software update to your computer and transfer it to your Kindle via USB. To determine your Kindle software version, go to the Settings screen and view the version information at the bottom of the screen:

Image of version information (Kindle)
Here’s how to download version 2.5:

  1. Determine which type of Kindle you have: You can confirm which Kindle you own by looking at the certification symbols or first 4 digits of the serial number located on the back of your Kindle and comparing it to the images below.
    Note: If your Kindle is in a cover, please follow the instructions that came with the cover to ensure you carefully remove your Kindle before attempting to check for the serial number on the back.
  2. Download Your Software: Visit the appropriate link below to download the Kindle 2.5 software update file directly to your computer:
Image of the back of Kindle (U.S. Wireless)

Kindle (U.S. Wireless)

Serial no. prefix B002
Download: Kindle (U.S. Wireless)

 Image of the back of Kindle DX (U.S. Wireless)

Kindle DX (U.S. Wireless)

Serial no. prefix B004
Download: Kindle DX (U.S. Wireless)
Image of the back of Kindle (Global Wireless)

Kindle (Global Wireless)

Serial no. prefix B003
Download: Kindle (Global Wireless)

 Image of the back of Kindle DX (Global Wireless)

Kindle DX (Global Wireless)

Serial no. prefix B005
Download: Kindle DX (Global Wireless)
  1. Transfer Software to Your Kindle: Turn your Kindle on and connect it to your computer using the USB cable. Then use your computer’s file browser to copy the update file from your computer to the Kindle root directory. (The root directory contains a number of folders – such as “audible,” “documents,” and “music” – and is typically denoted by a “device” icon).
  1. Monitor File Transfer and Disconnect: Check your file browser’s file transfer progress bar to ensure that file transfer to your Kindle is complete. When you’re confident the file has transferred successfully, you can use your computer’s unmount or eject function to safely disconnect Kindle from your computer. Disconnect the USB cable from Kindle and your computer.
  2. Start the Software Update: Go to the Home screen, press the Menu key, and select “Settings.” Press the Menu key again, and then select “Update Your Kindle.” (This option will be grayed out if the most recent update has already been installed.) Select “Ok” when prompted if you want to perform an update.

Troubleshooting Update Issues

If you cannot successfully update your Kindle software using the instructions above or encounter any difficulty with your software update, please contact Kindle Support.
To reach Kindle Support via phone or e-mail, please click the “Contact Us” button in the right-hand column of this page. Contacting us through the website allows you to verify security before a call is placed and ensures we have your account information ready when we call you.
You can also reach us by calling one of these numbers:

  • Inside the United States: 1-866-321-8851
  • Outside the United States: 1-206-266-0927

Information for Kindle (1st Generation) Users

The most recent software update version for Kindle (1st Generation) is version 1.2. If you don’t have it, you can download version 1.2.

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References to prices on this website refer to prices on the main Amazon.com website for US customers. Prices will vary for readers located outside the US, and prices for US customers may change at any time. Always check the price on Amazon before making a purchase.

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