“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores

Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.

Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.

Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.

Praise for The Content Trap

“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG

“The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

From New York Times bestselling author Calinda B, comes a dystopian tale of ruthless struggle and triumph.

For two long terrifying years, Sakhi Borren, and her beloved brother Reve, are headed to live at The Complex. An enclosed metal and concrete manufactured world on the barren planet Lorn, the Complex is some government’s version of a good idea. Its sole purpose is to “heal the rifts between warring races” — a joke if ever Sakhi heard one. If she and her brother can survive to the end, they’ll leave, far richer. In the meantime, all they can look forward to is co-existing with criminals and the scumbags known as Metas. She’s scared of Metas. Her brother loathes them.

Strict rules and “guidelines” govern their every waking hour. Harsh punishment awaits all who violate the rules. It’s a bleak, bleary, mind-numbing existence.

A telepathic dreamer, Sakhi does her best to get along and not make waves, working alongside her charming yet terrifying boss, Thrasyllus Blüthe, a decorated war hero. She dreads each night, where she’ll wade through the hopes and fears of others, caught in their dream-state. It seems she can only escape one world to be entrenched in another. But soon its evident someone is stalking her in her dreams. It could be any number of Metas she works with. It could be her boss. But she suspects its someone far more deadly—her worst nightmare and her greatest enemy—the Meta assigned as her parole officer. He wants her eradicated—only after he seduces her.

Surviving until its over is no longer her only option. She needs to deal with what’s right in front of her face—her present. With no one to turn to, she leans on her brother for strength and comfort. But he might have a few secret plans of his own that leave her with no recourse but to rely on her own faltering strength.

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