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Jeff Chatterton
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Leaders Under Fire: The CEO's Survival Guide to Navigating Corporate Crisis Kindle Edition

by Jeff Chatterton and Conway Fraser (Author), Jeff Chatterton (Author), Conway Fraser (Author) Format: Kindle Edition
4.8 4.8 out of 5 stars 25 ratings
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A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a 'Leader Under Fire,' the next few moments can be an incredible opportunity... or they can destroy your career.

In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.

Today, managing a PR crisis is ALL about speed. With 24-hour news cycles and social media mobs, if you're not controlling your message by lunchtime, you could be convicted in the court of public opinion before dinner. Speed kills careers.

'Leaders Under Fire' is for anyone who values their reputation, and understands how fragile it is today. Leaders who have spent decades building reputations have seen them destroyed in minutes. We'll help you avoid those traps.

This executive-length book uses real-life examples to illustrate what works - and what doesn't - in managing a crisis. We'll also introduce you to two fictional CEO's who handle their crisis in very different ways. You can follow their story throughout the book as they learn some lessons the hard way - so you don't have to.
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  1. Print length
    142 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    January 26, 2020
  5. File size
    1845 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
  9. See all details
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Product details

  • ASIN ‏ : ‎ B0847S3H4W
  • Publisher ‏ : ‎ Best Seller Publishing, LLC (January 26, 2020)
  • Publication date ‏ : ‎ January 26, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1845 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 142 pages
  • Page numbers source ISBN ‏ : ‎ B084DGRY8T
  • Customer Reviews:
    4.8 4.8 out of 5 stars 25 ratings

About the authors

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  1. Jeff Chatterton

    Jeff Chatterton

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    Full content visible, double tap to read brief content.

    Jeff Chatterton started in risk and crisis communications as a journalist, winning several awards for his coverage of a number of “crisis-oriented” events.

    Journalism led to politics, where he managed or consulted to over 50 political campaigns in three States and four Canadian Provinces.

    He finally fell into crisis communications the same way EVERYONE gets into crisis PR - "by accident." (See what he did there?)

    Whether it's the Ebola outbreak in Africa, privacy breach in Canada, a volcanic eruption in Ecuador or a hot air balloon accident in Las Vegas, he has been there and done that - servicing clients on six continents.

    Along the way, he developed a begrudging respect for a competitor, Conway Fraser - the co-author of "Leaders Under Fire."

    They wrote "Leaders Under Fire" to 'peel back the curtain' on many of the myths in crisis communications.

    See more on the author's page
  2. Conway Fraser

    Conway Fraser

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Conway Fraser has been a professional communicator and storyteller for three decades. His first twenty years were spent in the media where he was a Gemini Award-winning investigative journalist and Senior Producer with the Canadian Broadcasting Corporation (CBC).

    Since 2009, Conway has been helping companies and corporate leaders tell their stories effectively and persuasively through the company he founded, Fraser Torosay. He is also co-author of the Amazon bestseller "Leaders Under Fire: The CEO's Survival Guide to Navigating Corporate Crisis".

    Conway grew up in northern Ontario, Canada, the son of Newfoundlander parents and a dad who raised a family by working thousands of feet underground in the wet, dark nickel mines of Sudbury. Conway is proud of that gritty upbringing and what it taught him about work ethic, responsibility, tenacity, and simply getting the job done.

    These days, Conway is based in the Waterloo Region, a tech hub community just outside Toronto. He works for and mentors a number of tech companies. He is actively involved in several charities and non-profits.

    See more on the author's page
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Customer reviews

4.8 out of 5 stars
4.8 out of 5
25 global ratings

Top reviews from the United States

Peter Evans
5.0 out of 5 stars This Book Should be Required Reading for CEO's, Board Members & Communications Professionals
Reviewed in the United States on February 9, 2020
Given the reputation Conway Fraser has earned as a former (Gemini-Award winning) investigative journalist and communications strategy advisor to many high profile clients I was expecting big things from this book. It didn't disappoint. Having taken one of Conway's media training sessions I had a good appreciation for some of the core concepts covered in 'Leaders Under Fire.' But this book, told through the lens of two CEO's who take very different approaches to a crisis, will really help you better understand the consequences organizations face when they fail to do even the most basic planning. With the pace of societal change, technology innovation and market disruption, the risks abound for organizations big and small. The book nicely outlines the critical questions CEO's and Boards need to have answers to - before things go wrong. And chances are they will at some point. Above all else, 'Leaders Under Fire' will help you understand and appreciate why decisive, prompt actions are necessary, given how fast information moves today with social media and a supersonic news cycle. This book should be required reading for all CEO's, Board Directors and Communications Professionals.
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David Meerman Scott
5.0 out of 5 stars Great crisis communications is your organization's opportunity to shine!
Reviewed in the United States on February 19, 2020
With real-time social media available to billions of people, a crisis is just one tweet or YouTube video away. While most executives understand the potential dangers, few realize the enormous potential for effective communications in a crisis as an opportunity for a company to shine! Don’t outsource crisis management to your PR team. Embrace it. Read Leaders Under Fire so you will be ready when (not if) crisis hits your organization.
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Amazon Customer
5.0 out of 5 stars Excellent, step-by-step walkthrough for business leaders
Reviewed in the United States on February 3, 2020
Any business leader may face a crisis. This book is a powerful, to-the-point walkthrough of what exactly to do when faced with the court of public opinion, and why. More importantly, how one can take decisive action ahead of time—now—to strengthen the company and the leader to potentially even prevent major fallout. A must-read for all business owners in today’s social media warrior world.
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Top reviews from other countries

Michael Pereira
5.0 out of 5 stars Excellent executive read for modern leadership
Reviewed in Canada on February 29, 2020
Verified Purchase
This is an excellent book for anyone in a leadership position, regardless of whether they do public relations, media relations, or any role that requires thoughtful, proactive communication. Jeff and Conway have put together a concise, straightforward read that's meant to get you thinking productively and planning now for things you hope you won't need to deal with later.

You won't find a banal package of "one-size fits all" solutions here, but a series of thoughtful scenarios and questions that will have you re-thinking your approach to communications. What impresses me most of all is their emphasis on openness, honesty, and empathy - especially when that seems like a huge risk.
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Amazon Customer
5.0 out of 5 stars Read this book before a crisis smashes down your door
Reviewed in Canada on February 17, 2020
Verified Purchase
Leaders Under Fire unpacks the reality of a communication crisis landing at your doorstep -- or in your Twitter feed.
Told through parable and real-life examples, its and plain-spoken a wake-up call for company leaders, CEOs or anyone with a brand to protect when things go very bad.
This isn't a collection of tips to host feel-good pulblic relations tea parties. It's a field guide for tactics in the bare-knuckle brawl that is crisis communications in the 21st century. Arm yourself with the wisdom in this book. You'll be more likely to survive with your company -- and reputation -- intact.
Highly recommended (from a 30-year newspaper journalist)
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JP
5.0 out of 5 stars Great insights from experts
Reviewed in Canada on March 22, 2021
Verified Purchase
Loved the storytelling that made this book, and the lessons within it, so memorable. Crisis communications is a high stakes game and it's much better to learn here than while under fire.
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C Haney
5.0 out of 5 stars A great reference for every leader
Reviewed in Canada on March 9, 2020
Verified Purchase
What a great resource for leaders who face potential crises. The scenarios are realistic and this will become a reference guide for those CEO's who go through the pain of a public crisis.
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Amazon Customer
5.0 out of 5 stars Fun read
Reviewed in Canada on February 15, 2020
Verified Purchase
This was a great book. I love this format, it keeps it easy to read while still being informative. Great take away from this book
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