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Penny C. Sansevieri
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Red Hot Internet Publicity - Fourth Edition: The Insider's Guide to Marketing Online! Kindle Edition

by Penny C. Sansevieri (Author) Format: Kindle Edition
4.3 4.3 out of 5 stars 128 ratings
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"Want to double your sales, connect with your ideal readers, learn the secret marketing-success-strategies of top indie authors? Red Hot Internet Publicity is just what you need. Packed with fresh insights, eye-popping stories, insiders’ tips and media buzz, it’s THE must-have guide for serious self-publishers everywhere—everything you need to know to slice through the noise and and get your book the attention it deserves.”
Betty Kelly Sargent, CEO BookWorks.com


The Shortest Path to Mastering Your Online Promotion Strategies



Learn through straightforward, real-world examples

The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do.

Enough of that already!

It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap.

Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram.

Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to:

  • Amp up engagement on an authentic level and build a loyal fan base
  • Build a website that turns visitors into customers
  • Drive thousands of new buyers to your product or service
  • Share content that excites people and gets them coming back for more
  • Target your activity for maximum exposure and impact—get noticed!
  • Utilize strategies that are proven to work on every major social media platform


You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters.

Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign.

Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour™.

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  1. Print length
    414 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    January 11, 2016
  5. File size
    10473 KB
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Editorial Reviews

Review

"Want to double your sales, connect with your ideal readers, learn the secret marketing-success-strategies of top indie authors? Red Hot Internet Publicity is just what you need. Packed with fresh insights, eye-popping stories, insiders' tips and media buzz, it's THE must-have guide for serious self-publishers everywhere--everything you need to know to slice through the noise and and get your book the attention it deserves." Betty Kelly Sargent, CEO BookWorks.com

From the Author

I started Author Marketing Experts because I'm an author and I wanted to give authors a book marketing company that understood them, knew the publishing industry and knew what they wanted. There are so many options for marketing online these days, but not all strategies are created equal. My goal with this book is to help you narrow down what's going to work for you.

Product details

  • ASIN ‏ : ‎ B019G6DJ9C
  • Publisher ‏ : ‎ ; 4th edition (January 11, 2016)
  • Publication date ‏ : ‎ January 11, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 10473 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 414 pages
  • Customer Reviews:
    4.3 4.3 out of 5 stars 128 ratings

About the author

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Penny C. Sansevieri

Penny C. Sansevieri

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Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She was named one of the top influencers of 2019 by New York Metropolitan Magazine.

Her company is one of the leaders in the publishing industry and has developed some of the most innovative Amazon visibility campaigns as well offering national media pitching, online book marketing, author events, and other strategies designed to build the author/book visibility.

She is the author of 18 books, including How to Sell Your Books by the Truckload on Amazon, Revise and Re-Release Your Book, 5-Minute Book Marketing for Authors, and From Book to Bestseller. She also hosts the top ranking podcast Book Marketing Tips and Author Success.

AME has had dozens of books on top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.

To learn more about Penny’s books or her promotional services, visit www.amarketingexpert.com.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
128 global ratings

Top reviews from the United States

The Rebecca Review
5.0 out of 5 stars How To Get Maximum Publicity - A Guide for Authors and Business Owners
Reviewed in the United States on April 9, 2014
Verified Purchase
Penny Sansevieri is extremely knowledgeable and is an expert on all things Internet. In "Red Hot Internet Publicity" she covers every imaginable detail you would need to think about as a business owner or author seeking publicity online.

There are some good practical tips like considering your website visitor's attention span when creating a website. There are also things you need to know about how to encourage people to remain at your site longer. There is even advice on how to pick a site name which will be helpful for anyone starting out online.

I liked the very interesting chapters on blogging. Also there are some good tips for creating videos, newsletters and apps. Facebook, Twitter and Pinterest are also discussed.

What made this book especially enjoyable was all the funny quotes at the beginning of each chapter.

This book is written in a very friendly conversational style. Penny Sansevieri makes everything she discuses very easy to understand. This book may take you two days to read but it will give you a wealth of information you will use for years to come. I recommend you read this book once to get a general idea of the Internet landscape. Then further readings while taking lots of notes will help you implement the ideas.

So I can highly recommend this to new authors or those just starting a business. It will also help established authors and business owners who want to take advantage of all the Internet offers.

~The Rebecca Review
2 people found this helpful
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author Carolyn V. Hamilton
4.0 out of 5 stars but Penny presents a good overview of what it takes in a way that ...
Reviewed in the United States on October 17, 2014
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Penny C. Sansevieri seems dedicated to helping authors successfully market their book. Yes, some of these ideas you may have read elsewhere, but Penny presents a good overview of what it takes in a way that can help you get organized with a workable book marketing plan. She writes in a clear, easy-to-understand and no-nonsense way. I won't say this is the only book you need as part of your book marketing education, but it should definitely be on your marketing "bookshelf" so that you can refer back to it as the valuable reference guide it is.
One person found this helpful
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Jo Linsdell
5.0 out of 5 stars A good all-in-one resource
Reviewed in the United States on July 4, 2013
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Before I go on to sharing my thoughts about this book I'd like to disclose that Penny has been an internet buddy of mine for a few years now and presented during my annual Promo Day event. I reached out to Penny and invited her to participate as I rate her knowledge of the industry very highly and have been signed up to her AME newsletter for years.

Given my connections with Penny I had high expectations for this book and can honestly say I wasn't disappointed. Red Hot Internet Publicity: The Insider's Guide to Marketing Online is an excellent resource for both complete beginners and more experienced internet marketers. I'm not a newbie to internet marketing and I'm a self confessed social media junky and I still learnt loads of new tips from this book.

One of the great things about it is the simplicity of how the information is presented. It lays it all out and uses every day language (a lot of these types of books get caught up in industry lingo that leaves the reader, especially those new to the industry, wondering what they're talking about).

This book is also very complete, covering topics from websites and blogs to individual social media networks. A good all-in-one resource that I'll be referring to back to again and again.
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Jackie Lapin
5.0 out of 5 stars Red Hot Internet Publicity is Red Hot!
Reviewed in the United States on January 18, 2016
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If anyone is looking to launch a book, transformational business or product into the world, Red Hot Internet Publicity is a Must-Have. Penny Sansevieri breaks down every element of creating a marketing-driven website and getting engaged on all the key social networks. This book demystifies the social networking world and provides the "Hot Tips" to build a real, engaged following that can result in not just a great community, but sales! More than that, it takes the intimidation factor out of getting social online...you don't have to wonder--- just follow this concise manual. Moreover, Penny writes with a light touch filled with humor and knowledge of human nature--making it an enjoyable read as well as valuable! I highly recommend this to anyone--especially authors!
One person found this helpful
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mizjean
3.0 out of 5 stars You won't get rich
Reviewed in the United States on September 8, 2013
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If you are expecting to read this book and get rich on the Internet, better not quit your day job. While it has lots of information. an overload of it, it mainly makes you realize how the slim the chances really are. I gave up about a fourth of the way through.
4 people found this helpful
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Rickyb
5.0 out of 5 stars Chocked Full Of Info
Reviewed in the United States on July 24, 2013
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I picked this up to see if there was anything new in marketing on the Internet . Penny has done an exceptional job of hitting all of the main concepts with good detail and readable format. The only problem I have is that, although all the info is available, to effectively use it requires an inordinate amount of time. Picking and choosing from all of the available options is necessary to become effective. That's not the author's fault, but the world we live in - I highly recommend it.
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Cheryl Barker
4.0 out of 5 stars Full of Helpful Information
Reviewed in the United States on June 18, 2014
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Red Hot Internet Publicity by Penny C. Sansevieri is chock-full of helpful info for anyone in business, authors included. Readers can easily scan the sections that don't apply that much to them and then zero in on the chapters that fit their needs. If you need to promote yourself or your business, I'm sure this book will be a help. Give it a try!
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Cathy Turney
5.0 out of 5 stars SCORCHING Hot Internet Publicity!
Reviewed in the United States on March 23, 2015
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I took this book and a best-selling novel on a recent trip. Didn’t crack the novel. “Red Hot Internet Publicity” is a scorcher of a manual and reads like a best-seller. The author explains the myriad ways to get your writing noticed and breaks them down into easy-to-grasp methods that sounded so fun I jumped right in.

Her resources throughout blew me away. There is no filler here – just scorching hot tips. Based on this book, I made a plan, I’m working it, and it’s working! Thank you Penny Sansevieri.
One person found this helpful
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Top reviews from other countries

DeniseG
4.0 out of 5 stars Clarity amid the ever-changing world of online promotion
Reviewed in Australia on February 27, 2020
Verified Purchase
If it's fast trustworthy online marketing tips you need, this book is trustworthy, straightforward and cuts through the clutter. What's more, the techniques are proven. It's a fabulous marketing roadmap for beginners and seasoned marketers.
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HJ
5.0 out of 5 stars Good stuff
Reviewed in the United Kingdom on October 10, 2016
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I bought this to ensure I wasn't missing out on anything, that my interpretation of what to do was right. It was a great help.  The Slim Habit
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Anairb
4.0 out of 5 stars Useful and well-written
Reviewed in the United Kingdom on July 22, 2013
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This is a wide-ranging and very useful book, covering most essentials. Introduced me to several marketing areas I hadn't considered. As with almost everything on the Internet it is already a touch out-of-date in some respects, but this can't be avoided - the Net moves too fast.
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Francis Dolley
5.0 out of 5 stars More of a manual
Reviewed in the United Kingdom on May 24, 2014
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Brilliant book that I discovered just when I really needed it. My copy is covered in post-its for reference.
Written by someone who obviously gets it from the inside out and every which way! Brilliant!
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macrandolph
5.0 out of 5 stars GREAT PRODUCT
Reviewed in the United Kingdom on January 31, 2014
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This was a most fantastic product and I couldn't put it down as there were so many good tips within.
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