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The Complete User’s Guide to the Amazing Amazon Kindle and the Warehouse to Nowhere….

Maybe some of this is inside baseball, but I have a few observations to share about Amazon’s once and present Kindle order backlog:

1. I can’t help but notice that whenever Amazon falls behind in shipping out Kindle orders, as they did on November 1, replacement batteries for the Kindle also show up as out of stock. A year ago when Amazon ran out of Kindles on launch day and didn’t catch up until mid-April, Kindle replacement batteries were out of stock. Likewise this week. There is no difference, of course, between Kindle batteries and Kindle replacement batteries. My own theory, that I will stick with until I see evidence to the contrary, is that it is a battery shortfall that is creating the production-and-shipping lag for Kindles.

2. While it is all well and good to talk about a battery shortage, of course, the real reason Amazon ran out of whatever Amazon ran out of is Oprah. Oprah can do anything. She elects presidents, she sells books, and she hires people who don’t answer my emails, but that’s okay. On Friday, October 28, Oprah devoted her entire show to the Kindle. As a result, according to my back-o’-the-napkin calculations, Amazon sold over 100,000 Kindles in the following 8 days. In the past Oprah has proven that she can sell $15 books like nobody else on the planet. This time, she proved that she can sell $300 gadgets. Oprah, Oprah, Oprah.

3. So Oprah sells 100,000 Kindles and Amazon runs out of Kindles at the peak of the, er, holiday season. What’s up with that, Jeff? I’m sorry, I shouldn’t get testy about this. But, well, I was enjoying the fact that the Oprah Kindle bump was creating a bit of a bump (as in, by a factor of 5) in both paperback and Kindle edition sales of The Complete User’s Guide to the Amazing Amazon Kindle. They are still selling briskly, but they would be selling even better if the Kindle were shipping.

4. There is a certain irony to this thing about the Kindle selling out from time to time. One of the joys of the Kindle, for Amazon, for readers, for authors, and for publishers, is that once a title is available on the Kindle, that title never sells out. Never. Like, how many Kindle edition copies do I have in the warehouse, of Beyond the Literary-Industrial Complex: Using the Amazon Kindle and Other New Technologies to Unleash and Indie Movement of Readers and Writers? Like, over 7 trillion, or a googol, but I lost count. You get it, I am certain. But if a reader can’t get a Kindle, well, you know, that’s a warehouse to nowhere.

One of those tiny little Kindle tips that can make a big difference….

I had an email question from Phil in Chicago yesterday that pointed me in the direction of a tip that some Kindle users may find helpful. Phil had purchased both the Kindle edition and the paperback edition of The Complete User’s Guide to the Amazing Amazon Kindle, and he was stymied trying to find a hyperlinked phrase in the Kindle edition after inferring (from the fact that it is underlined in the paperback edition) that in the Kindle edition it would probably link to other interesting content.

The question made me realize that some of the Kindle features that have become second nature for me after nearly a year of engagement may still seem counter-intuitive to many or even most Kindle users. After all, for decades we have grown used to using the index or the Table of Contents of a book to find specific items in the text. With the Kindle, those methods are the least efficient.

The reason is that the Kindle’s search feature is a far more efficient way avenue for searching out nearly anything that one is looking for on one’s Kindle. Here’s the relevant text of my email back to Phil:

Hey Phil,

If you find a phrase in any hardcopy edition and you want to locate it in an electronic version that you have stored on your Kindle, you can use the Kindle’s search feature to look it up. Just follow these steps:

1. Turn off your Kindle’s wireless switch if it is on, so that the search won’t bog down in searching Wikipedia or the web.

2. Click “SEARCH” on the bottom row of the Kindle keyboard.

3. Type in the phrase you are looking for and use the scroll wheel to click “Go.” Tip: It is important to use a specific enough phrase so that you get a short list, just as you would with a Google search. When I typed in “some intriguing,” my Kindle came up with 5 selections from documents I had onboard: 4 from the New York Times and 1 from my book.

4. Select the correct citation from the list that appears (it usually takes about 30 seconds, but of course this depends on specificity), and you will be delivered to the text you are looking for in the document.

5. If the text is a hyperlink that you want to pursue, be sure to turn on your Kindle’s wireless switch before you use the scroll wheel to click on the link.

That worked for me — let me know if it works for you.

Steve

Naturally, this process is useful whether it applies to a phrase that you found in a hardcopy, a phrase that you might remember from an earlier reading, or any other phrase. And if you turn on the wireless switch before you search, the search may take a little longer but you would also find iterations on the web and in Wikipedia.

1st Critical Assessment of Sarah Palin is Top Political Campaign Book in Kindle Store; Begins Shipping in Paperback; Newsweek Issues Kindle Exclusives

Boston, MA, October 13, 2008 — The first book-length critical assessment of Republican vice-presidential nominee Sarah Palin — Thanks But No Thanks: The Voter’s Guide to Sarah Palin by Sue Katz — has soared into position as the top political campaign book in Amazon’s Kindle store, where it will soon be joined by four “Kindle Exclusives” from Newsweek on the four major national-ticket nominees.

Unlike the Newsweek publications, Thanks But No Thanks is also now shipping in a paperback edition and is available through most bookstores nationally as well as Amazon.com.

“It was especially cool to have Thanks But No Thanks come out on this new Kindle technology, even before the paperbacks were ready to be shipped,” Katz said. “Kindle has allowed tech savvy readers to be the first to get into my brain and my book, but we also want to reach readers who get their information from the printed page.”

Katz began blogging about Palin and her selection as vice-presidential nominee just hours after John McCain announced his choice in late August. Within a few days, a book deal with independent publisher Harvard Perspectives Press had landed in her lap.

Now, the newest book on the 2008 presidential campaign – and the first to take a critical look at Sarah Palin – has caught fire following its launch Wednesday on the eve of last night’s vice-presidential debate.

Launched as a Kindle exclusive prior to its paperback edition launch on October 10, Thanks But No Thanks is the product of a month of intensive work by Katz and was published by independent publisher Harvard Perspectives Press. The book has already received rave reviews from several major authors, including Harriet Lerner, author of bestseller The Dance of Anger: “Sue Katz’s meticulously researched book cuts through the media fog and political doublespeak, bringing the facts about Sarah Palin into sharp resolve.”

“The response to my blog entries immediately after Palin’s selection made me realize that people were hungry for help in distilling all the information that started pouring in,” said Katz this week. “Now that my publisher has announced the book, I’m astonished to see how the mesh of networks kicks into gear when it finds something of interest. The circles I’ve been involved in all my life have been telling all their various networks and the resulting buzz over just 48 hours is stunning.”

The Newsweek publication on Sarah Palin will collect the magazine’s coverage of Palin since her selection Aug
ust 29 and will be available for Kindle readers on October 15.

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Links:
Detail Page in Amazon Kindle Store: www.amazon.com/gp/product/B001H0G6M8
Blog Page for Book, with cover art: http://palinvoterguide.blogspot.com/
Sue Katz: Consenting Adult blog: http://suekatz.typepad.com

Here’s help for you or a friend if you are researching whether or not to buy a Kindle


Nearly 30,000 Kindle owners have purchased and downloaded the Kindle edition of my book, The Complete User’s Guide to the Amazing Amazon Kindle, making it the premier guide for Kindlers.

Now it is the first Kindle guide to be published in a paperback edition, which may be a little ironic, but the availability of a paperback edition has already proved beneficial to hundreds of readers who want to check out the guide as part of their due-diligence before they lay out $359 for a brand new Kindle.

The paperback edition, 160 pages in length, can also be helpful to Kindle owners who want to consult a hard-copy in one hand while they are working with their Kindles with the other, as well as to Kindle authors and publishers.