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But Mommy! It’s like your Kindle and Daddy’s iPhone had a baby! I want it! Now!

Is this the latest Kindle Killer?

Probably not, but it’s easy to see why the $79.95 Fisher-Price iXL is creating plenty of pre-release buzz among those market analysts who follow the likes and dislikes of the pre-school set.

It’s already being called a Kindle for Kids, a Tablet for Toddlers, or an iPad for Rugrats. Slap a Kindle App on that hardware and it could sell more copies of Goodnight Moon and Green Eggs and Ham than all the children’s bookstores in the brick-and-mortar world.

It comes with a color touch screen, a writing stylus, an MP3 player, an animated storybook app that will download additional titles from an online store, pre-loaded games, and a bunch of other software apps. Engadget has a pretty cool gallery of hands-on photographs here.

Should Steve Jobs be worried? Maybe he can make some calls to childrens book publishers and get them to raise prices!

Throw Out the Kindle Baby, But Keep the Bathwater


Technology blogger Mike Elgan posted a very smart piece – Elgan: Why the iPhone doesn’t matter – in which he argues a strong point, much more elegantly, that I have been making since the Kindle first appeared: that the device is almost always secondary to what it connects us with. While he focuses primarily on the iPhone, he carries the point over to this smart observation about the Kindle and its baby-faced assassins:

A similar phenomenon is happening with other devices. For example, the Amazon Kindle is by far the best selling e-book reader. But the Kindle hardware device is nothing to write home about, especially the first one, which was a piece of junk. What’s great about the Kindle, and the thing that makes it “better” than the Sony Reader and even better than all the color “Kindle Killers” that have been demonstrated in the past year, is the Amazon Kindle Store. Hardware doesn’t matter. Network is everything.