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Throw Out the Kindle Baby, But Keep the Bathwater

Technology blogger Mike Elgan posted a very smart piece – Elgan: Why the iPhone doesn’t matter – in which he argues a strong point, much more elegantly, that I have been making since the Kindle first appeared: that the device is almost always secondary to what it connects us with. While he focuses primarily on the iPhone, he carries the point over to this smart observation about the Kindle and its baby-faced assassins:

A similar phenomenon is happening with other devices. For example, the Amazon Kindle is by far the best selling e-book reader. But the Kindle hardware device is nothing to write home about, especially the first one, which was a piece of junk. What’s great about the Kindle, and the thing that makes it “better” than the Sony Reader and even better than all the color “Kindle Killers” that have been demonstrated in the past year, is the Amazon Kindle Store. Hardware doesn’t matter. Network is everything.