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Publetariat Dispatch: Thoughts On Getting Close To The End

Publetariat: For People Who Publish!

In today’s Publetariat Dispatch, author and small publisher Alan Baxter muses on the experience of finishing a new manuscript. Note: this post contains some strong language.

Novels are like lovers – you only pick the ones you think you’ll like, but no two are really the same. Sometimes they’re just awesome and make you feel special. Sometimes they let you down. Often they can surprise you, make you feel a whole range of emotions. And when it’s over, you sometimes wish it could go on forever and other times you’re glad, because it started to feel like more work than it was worth. Or you’re satisfied and it lasted just as long as it was supposed to.

And I’ll stop there before my analogy disappears up its own arsehole. The thing is, it occurred to me today that this applies to writing novels as well as reading them. I’m currently around 94,000 words into my third novel. I’ve written numerous short stories, a couple of novellas and now I’m close to typing those strange words – The End – on my third novel length work. Novels are certainly unique creatures and while many bear similarities, just like lovers, no two are the same. And no two writing processes are the same either.

I’m still very much a journeyman writer. Perhaps when I get to that stage where I’ve written loads of books I’ll have developed some kind of process that’s familiar and practiced, but there’s a part of me that hopes that never happens. I like the excitement of taking on a new project and if it all started to feel the same I might lose the urge.

RealmShift was the first novel I wrote. Not the first one I started, not by a long way. I’ve written varying amounts of several novels. But it was the first one I finished and knew was a real novel. It went through many more redrafts and rewrites before it was published, of course, but I remember the feeling of reaching the end of that manuscript. I remember the feeling of writing it, feeling the story pouring out, astounded at how it was telling itself. Other times I struggled, trying to make something work. But there was a distinct vibe to writing RealmShift. I knew the main character inside out, I knew the mission he was on, but I wasn’t entirely sure how it was going to end until I got there.

My second book is MageSign, the sequel to RealmShift. When I started writing that I knew exactly how it was going to end. The final climax was the entire reason for writing it, but I wasn’t sure how to get there. I had lots of notes and plans written, but there were huge gaps that I trusted myself to fill as I got to them. Which I did. There was a distinct vibe to writing MageSign too, and it felt very different to RealmShift.

Now I’m close to finishing the first draft of my next book. It’s the same “world” as RealmShift and MageSign, but a whole new story with all new characters. There are a couple of cameos from key players in the first two books, but that’s mainly for the geeky fun of it. This book feels very different again. Where RealmShift grew from the main character, and MageSign grew from the final climax, this one has grown from a strange and weird concept. The concept led me to develop a main character and that subsequently led to the story. It feels quite different to either of the previous two.

I wanted to write something different. My books are dark fantasy thrillers, and this new one is too, but with a slightly different feel, a different pace. I’m playing with different archetypes, different character relationships and a pervading sense of dread rather than a flat out race against time. And it’s been a struggle. This story has been harder to get out than either of the previous two. A lot harder, in fact. That’s not because it’s more complicated. If anything, it’s a simpler concept than either of the previous two, with fewer key characters. I don’t know yet if it’s any good. I think it’s awesome, but you always feel like that with a new lover. Hopefully I’ve written something better than ever, less predictable, more nuanced. The fragile, insecure writer in me wonders if I’ve blurted out a pile of shit.

When I finish a novel, I immediately go through it again, sorting out all the little issues that occurred to me along the way, that I made notes about as I wrote. Sometimes something will happen later in the book that means I need to change something near the start. Or I’ll have a better idea and need to rework something. Then there are all the little bits and pieces that I can weave in here and there to make the whole story arc flow seamlessly, and often some of those things can only be added later, when you know exactly how it all ends.

After that, assuming I don’t decide I need a complete rewrite (pleaseno!), the next stage is to put the book away for at least a few weeks. I’ll write other things in that time. I have a couple of short stories clamouring to be written and I want to write the next Ghost Of The Black novella. Then I’ll go back to this novel and redraft again. That’s when I’ll really get a feel for what I’ve created.

Only time will tell. Regardless, I’m very close to the end of actually writing it, as opposed to revising it, and some time in the next couple of weeks (I hope) I’ll type those two fateful words. The End. Then I’ll sit back in my chair staring at a completed manuscript. I suppose I’ll have to brace myself and, after the process described above, send it out to the beta readers and see what they have to say.

I wonder how other writers do it? If there process is anything like mine?

Anyway, it’s another novel, like the others I’ve written in so many ways. It’s the kind of thing I think I’ll like. At times it made me feel special and awesome. I really hope it doesn’t let me down… or would that be me letting it down?

 

This is a reprint from Alan Baxter‘s The Word.

Publetariat Dispatch – Ebook Pricing: A Rumination

Publetariat: For People Who Publish!

In today’s Publetariat Dispatch, author and small publisher Alan Baxter discusses the many factors and considerations that go into ebook pricing.

 

There have been numerous articles, online and off, discussing ebook pricing and I won’t bother to list or link them here – I’m sure you ingenious readers can find them. So why am I chiming in again? Well, it’s a fluid subject, always on the move. More and more people all the time are taking up ebooks and it will become the norm. It’s impossible to put timeframes on something so variable, but it will happen.

There are several theories on how ebooks will fit into the mainstream. Firstly, it’s important to remember that it’s not either/or. You don’t have to choose. I love all books. I love print books and ebooks. The vast majority of new books I buy these days are ebooks, but if I really like something I’ll get a hard copy to go on the shelf. Or if a book is a particular piece of art, I’ll get it. I love getting contributor’s copies of books I have stories in, because I’m a vain fucker and like to point to the brag shelf and say to people, “Yes, I have work in all those anthologies. And those are my novels. Ahaha.” Shut up, I need validation.

I see the general breakdown of production settling into something along these lines: All new titles will be ebooks, some, especially from smaller publishers, being only ebooks. Alongside that I see a lot of publishers using Print On Demand technology to make paperbacks available to those who like them. And then a short run of actual printed stock, possibly limited edition hardbacks for collectors. That makes three primary delivery systems of stories – electronic, mass-market (though probably POD) and artefact. This is my prediction, but it’s not particularly relevant to this post. I’m looking here at ebook pricing based on the fact that ebooks will become mainstream and will eventually be everyone’s primary method of consuming stories. Don’t get upset, there’s nothing you can do about it. Have you seen Star Trek? How many real books do you ever see? Yeah, it’s gonna be like that. You can’t hold back the future any more than you can hold back the tide with a broom.

So, how should we price ebooks? I ran this question by the straw poll that is my Twitter and Facebook tribe and got some really interesting answers. Firstly, I’ll give my personal opinion.

An ebook should always be cheaper than the print book, by a fair factor. If most paperbacks are $9.99 or less, then ebooks of those titles should be $7 at most. If a book is really popular and in demand, like the new George R R Martin book, it can be more. The Kindle of that one is $17, which is fine, because the only other option is a $40 hardcover. At least, that’s true for Australia. On Amazon, the book is listed at $35 but on special at $18.81. Add postage to Australia and it’s close to $40 again. However, once the paperback edition comes out, that ebook puppy better drop to less than the paperback price or the publisher is taking the piss.

So, for the purposes of simplicity, let’s look at standard paperback vs ebook pricing. If the print edition is $10 or less, the ebook needs to be at most two thirds of that price. There’s no production cost once the e-edition is set up and ready. There’s no distribution cost. And there’s no physical artefact for the reader. Sure, we’re buying the story and that deserves to be paid for, but the item itself is also a factor.

“What about the poor starving author?” you cry. I am one, so don’t come crying to me. Of course the author needs to be paid and we need to value his or her product. But let’s not get all high and mighty without the facts, ma’am. Ebooks generate a massive royalty compared to print. If the author has signed a good contract – and they should be getting a new agent if they haven’t – they should be getting a royalty model on ebooks different to print.

My novels are $9.99 in paperback and $3.99 in ebook. (So reasonable I’ll wait here a moment while you go and buy them… got ‘em? Good. You’ll love them.) I make a bigger royalty on ebooks than I do on print, even though the retail is less than half. That’s because the margin on print production to retail is very slim and I get a slim cut of that. The margin on ebook to retail is far bigger, often up to 70%, and I get a far bigger slice of that pie. Mmm, virtual pie.

So authors can actually do better selling ebooks for far less than print books. Right now, if I sold 10,000 copies of RealmShift this year, I’d much prefer to shift 10,000 ebooks than print ones, as that would pay me far more handsomely. And I do like a handsome paycheque. I would also love to sell 10,000 copies of anything this year, please tell your friends.

Personally, I’m against the popular 99c price point for ebook novels. As an introduction, or a special offer, it’s a good idea. But for novels I think it generally undermines the value of the product. In my experience, most avid readers will view a 99c novel with suspicion and expect it to be shit. They’ll often be right in that assumption. It’s important for authors and publishers to not devalue their content. As one author said, “If people think my novels are only worth 99c, I don’t want them as fans.” That’s a bit extreme, but he has a very valid point. If people aren’t prepared to pay the equivalent of a cup of coffee for your months of hard work, well, fu** ‘em.

I have a novella available for 99c, which is deliberately priced low for several reasons: It’s only around 30,000 words, it’s available for free right here on this website and it’s a teaser, to help people notice me. I also self-published it, so I keep all the royalties, such as they are. Sure, I think it’s worth more than 99c, but I also think it’s fair to charge that and hope to get more readers that way.

So my thinking is that the sweet spot for ebooks is the $3 to $7 price range, with exceptions made for very special items. Authors will make at least as much, if not more, than they would from paperback sales and consumers get to read more and still value the work of the people they like to read. Given that paperbacks here in Australia are usually around $20, I’m actually happy to pay anything up to $15 for an ebook, but I really stop and think twice if it’s over $10.

I won’t name names, because I didn’t ask permission to use the comments, but here’s what some of the people on my social networks had to say on the subject:

I’ve paid up to $9.99 for a book a really wanted, but insofar as most genre fiction the price range generally is settled between $4.99-$7.99. A lot of indies sell their books at 99 cent, but I personally think that is a mistake because all it does is get the value shoppers and it rarely builds a loyal following. At least at the $4.99 range you have wiggle room to offer periodic sales and such.

I’ll pay up to $15, but only for something I really want to read. Generally $7-10. I tend to steer clear of anything at 99 cents simply because it’s so ingrained in my mind that anything priced so cheap can’t be good.

I’d pay up to $15 though the most I’ve yet paid was half of that. I love that you can get classics and foreign books, many that are not available in print here in Australia, for free or very cheap.

I think 10 bucks is reasonable.

I usually pay around the $10 mark – give or take $2-$3. Like others, I get twitchy if it’s only 99c or so, unless I know the author.

$2.99. Can’t borrow ‘em out. Can’t resell them. No physical formatting. No shipping. No distribution.

I get uncomfortable with anything over the $10 mark, but have no real basis for that limit. Will pay more for favourite authors just as I was and am willing to pay for hardcover rather than wait for paperbacks for same.

$5 its a new technology.

I generally won’t pay more than $5 depending on restrictions. If it’s only a license to read (a la Kindle) I pay less

up to $10 is ‘buy without thinking twice’ & up to $15 is ‘buy at once if I *really* want it. Anything higher, I hesitate.

$6-7? Like to compensate author/editor for the work, but don’t want to pay non-existent print/delivery etc costs.

So from that selection of comments it seems there are certainly a number of things people still take into consideration and DRM is a big factor. But the general consensus is ten bucks or less overall, with a couple stretching out to a maximum of $15. Interesting times, indeed.

You’ve read my thoughts and heard a few others. What do you think? How much will you pay? And how much or how little do you think is unreasonable?

 

This is a cross-posting from Alan Baxter‘s The Word.

Publetariat Dispatch: Harry Potter 7.2 – The End Of An Era

Publetariat: For People Who Publish!

In today’s Publetariat Dispatch, author and small press owner Alan Baxter talks about what comes next for JK Rowling and Harry Potter.

We went to see the latest and last film installment in the Harry Potter series yesterday, Harry Potter and the Deathly Hallows, Part 2. The film is pretty good, even if it is pretty much one long action scene. With a story there are normally three acts. There’s a setup, with questions asked and situations created, then there’s some kind of action and usually some extra problems thrown in, and finally there’s resolution. I recently saw something that sums this up beautifully:

vonnegut three acts Harry Potter 7.2   the end of an era
I found this via Chuck Wendig’s Tumblr, and I love it so much I want to punch it in the face.

So, the problem, if you can call it that, with the last Harry Potter film is that it’s all the last cup. It’s all resolution, action-packed climax. But that’s okay. Because seven previous films have done all the work of the first two acts.

Say what you will about J K Rowling and the Harry Potter stories, there’s something truly amazing about the achievement. Sure, the stories may be derivative, distillations of so much fantasy that’s gone before. But everything is informed by something. Sure, Rowling may not be the greatest writer on the planet, but she does spin a yarn that keeps you reading, and what more do we really want than that? These aren’t wanky literary explorations of language and word form. They’re rollicking yarns, aimed mainly at young people. And Rowling does have a dab hand at naming things. She comes up with the best names.

I was a bit of a critic at first, especially of the first couple of books. Poorly written, derivative stories that insult the genre, blah, blah, blah. Yes, I’m blah, blah, blahing myself. It’s true to some extent, but Rowling kept going, she created a remarkable world and truly interesting characters. Well, mostly. Ginny Weasley, for example, was always a bit of a glyph. But Rowling got young people excited about books again, and for that she deserves a knighthood or a statue or something. We can forgive the small things in the face of the big achievement.

And that achievement is seven books that sell better than the Bible. A merchandising empire that makes nation states weep. Rowling is worth an estimated £500 million. That’s pounds sterling. That’s a mental amount of money from writing about a boy wizard. On top of that, we’ve got the films.

Never has a film franchise like this happened before. Sure, there have been film series’, though none with a single story that runs to eight full-length episodes. There have been characters who have cropped up way more than seven times, like James Bond. But each of those is a seperate story, and there have been many actors playing Bond. To have a story like Harry Potter extend over eight films, over ten years, with the same cast literally growing up as their characters is something we may never see again.

It would be fantastic if some other great book series’ received the same kind of treatment, but it’s unlikely. Not often does a prospect like Potter come along. Very few stories will guarantee a return on investment like Harry Potter does. It’s beyond mainstream; it’s ubiquitous. Producers and financers knew they could pretty much spend carte blanche on Harry Potter films and guarantee getting their money back several times over. Nothing is a safe bet like that in this world. Rowling created that – a guaranteed massive return investment. And you thought her magic was all fiction. This last installment shattered box office records worldwide, with US$169.2 million in US and Canadian ticket sales over the opening weekend. The opening weekend! And they’ve yet to truly milk it, with the rest of its cinema run, then DVDs, then special edition DVDs, then 8 film boxed sets. Not to mention all the associated merchandising.

Then there’s Pottermore to keep the whole thing monetised. Then there’s always the possibility of more books. The whole 19 Years Later thing at the end of the story is there as some kind of cap, but there are loads of ways around that if Rowling chooses to write more.

Of course, the real test of Rowling’s skill will be to write something else. Amazing as the Potter success is, she’ll always be measured against it and may not be able to write any other stories. I hope not. I hope she comes up with something all new, completely unrelated to Harry Potter and his world of wizards and witches, though I doubt she will.

So, for now at least, it’s over. It really is the end of an era. Children started reading books with the success of Harry Potter and the Philosopher’s Stone. They grew up alongside their favourite characters while film stars grew up playing those characters. I’m glad to have seen it through. There’s a good sense of closure now and the books and films will stand as one of the greatest storytelling achievements of all time.

I’m still left with one question unanswered. Why does Harry Potter, or any other witch or wizard, wear glasses? They can regrow bones, for goodness sake. Surely they can fix a spot of myopia. Then again, perhaps it’s good to be left with some questions. Well done J K Rowling, and well done Harry, Hermione and Ron. You all did good.

This is a cross-posting from Alan Baxter‘s The Word.

Publetariat Dispatch: Resources For Young Writers

Publetariat: For People Who Publish!

In today’s Publetariat Dispatch, author and consultant Joanna Penn shares some resources for young writers; pass this along to any aspiring Hemingways, Rowlings, or Meyerses you may know.

I have had a number of teenagers email me in the last year and have been so encouraged by their eagerness to write and become authors.

I am also helping my 9 year old niece write her first book at the moment. Even if it’s just for the grandparents, she is learning the process of writing, editing, illustration and book production. It’s amazing to be able to help people at such a young age.

I had that spark at 13 but I lost it over the years and only rediscovered it in my 30s. I don’t want the same thing to happen to these young people, so here are some tips and resources for young people wanting to write and be published.

  • Don’t listen to anyone who says that one type of writing is better than another. This is what killed my young dreams of being a writer! There is a snobbery in the book world that says literary fiction is the best kind, that winning prizes is more important than sales and that genre fiction is somehow less than other types of books. You need to decide a) what you like to read and b) what you like to write. If you like vampire romance, then go ahead, write some yourself. Stephanie Meyer did that with Twilight. If you like war books, or space ships, or explosions, or love stories – or of course, if you like literary fiction books – then write what you enjoy. If you want to earn money from your books, check out what the most highly paid authors have in common here.
  • Not everyone will like your book. Don’t worry about it. But learn about editing. There is a lot of criticism in being a writer, but don’t let it get you down. Not everyone will like your writing. Do you like every book you read? Probably not and that’s ok isn’t it? You don’t need to. So it goes for your book. You will want everyone to love your writing but they won’t. Family can be the most critical and that will hurt a lot. Sometimes it’s best to keep it a secret. There is also a difference between criticism that doesn’t help and constructive criticism which could also be called editing. This is very important for all writers. We all need editors to help us improve. It’s like having a coach at school and we learn that way. An editor will help you to improve what you have. Basically, someone saying your writing is terrible doesn’t help. Someone who says that you need to add some dialogue and improve this character in this specific way is helpful.
  • Try online networking. I personally love twitter for finding like-minded people who are into the same things as me, but I know young people are into different networks. Spend some time on your favourite network finding a group that might suit you. It may be that the best encouragement you can get is from another young person on the other side of the world. I had pen-pals when I was younger (in the days of hand writing letters!). Now you can email someone in another country. Look for someone who you can talk to about being a young writer. Encourage each other and you can always read each others work – but be kind and supportive.
  • Learn about editing, publishing and book marketing as well as more about writing. It’s not just about the initial writing. There is a process in becoming an author and you need to be aware of it all or you will find it much harder when you want to get into publishing. Click on the following links for more information: Writing and Editing, Publishing options and Book marketing. The exciting thing is that as the market changes, there are many more opportunities for all writers either with small independent presses or by publishing yourself onto ebooks or in print. It’s the best time to be a writer right now!

Here are some other resources:

If you are a young writer, do you have tips for other people? If you are a parent/teacher/author, please also leave your tips for young writers in the comments. I would love for this to be a good resource page.

 

This is a reprint from Joanna Penn‘s The Creative Penn.

Publetariat Dispatch: Curation Nation

Publetariat: For People Who Publish!

In today’s Publetariat Dispatch, the Copyright Clearance Center presents a Beyond the Book podcast on the subject of curation: separating the wheat from the chaff in publishing.

In this new “Beyond the Book” podcast and transcript from Copyright Clearance Center, CCC’s Chris Kenneally discusses the activity of curation with Steven Rosenbaum, author of Curation Nation. Rosenbaum explains that “curation is theoretically the cure to what ails us, which is this pounding headache of data that is really… getting worse and there’s no signs of it easing up… There’s nobody that’s set the gold standard for curation. Huffington Post was a pretty good early model, because what Arianna figured out was that if she could aggregate traffic, which she did really well, that people that need content would come to her and that she could become the arbiter of what goes on the home page.”

He goes onto clarify that when information is “organized by some kind of robot online, it’s not what you’re expecting, [or] what you want…. We’re all going to make content and so what we’re beginning to see is a Web in which everybody is a publisher and increasingly what I want to do is narrow the number of places that I go to listen to the world. ”

To give an example of how Rosenbaum is taking curation head on, he previews that his company Magnify is now powering TEDx, the technology conference TED’s local event operation, because TED wanted a “video experience that felt curated.”

The podcast and transcript are available via the respective links blow:

http://beyondthebookcast.com/curation-nation/

http://beyondthebookcast.com/wp-images/RosenbaumTranscript.pdf

Publetariat Dispatch: Self-Publishing, A Source Of Innovative Thinking And How To Benefit From It

Publetariat: For People Who Publish!

In today’s Publetariat Dispatch, Piotr Kowalczyk discusses what all of us can learn about innovation from self-publishers.

This post, from Piotr Kowalczyk, originally appeared on his Password Incorrect site on 3/3/11 and is reprinted here in its entirety with his permission.

The presentation you’ll see below was prepared for Ebook Lab Italia conference. I wanted to highlight a prevailing characteristic of self-publishers, not yet discovered and fully utilized by publishers and readers. It’s the innovative thinking.

In digital times, times of over-content, the front line is the attention of a reader. Technology leads to equal chances. Both big publishers and self-publishers use the same on-line tools and services to find the reader and convince him to buy the book. But obviously there is a difference: it’s the money at disposal.

Self-publishers usually don’t have money, so they use all their energy to be creative and innovative. In a presentation there are several examples of innovation in both a self-promotion run by single authors and joint actions taken by self-publishing community:
3D1D project (3 days, 1 dispatch) – a draft of a novel written live in under 72 hours,

– Bathrobe Guru – a short story written using Google Wave,

Indie Call to Action – authors cross-reviewed and promoted their books using social media,

Friday Flash – a large group of writers share their new flash-fiction stories on Twitter with a tag #FridayFlash.

Truth is that not every self-publisher is as successful as Joanna Penn. She made her debut novel, Pentecost, a bestseller within 24 hours from launch.

What can self-publishers do if royalties are just not enough? Again, they are innovative enough to find other ideas for earning money. You’ll also find the examples in a presentation.

This year self-publishing is on the rise. In January there were as much as 18 self-published books among top 50 bestsellers in Kindle Store. There are big chances that self-publishers will be noticed and get the attention they deserve.

 

 

If you liked this article, please click on a Facebook Like it button. Buy my geek fiction ebooks ($.99 each at Kindle Store) or get a free sample: Password Incorrect and Failure Confirmed. You can subscribe to one of RSS feeds here. Let’s also connect on Twitter.

 

Publetariat Dispatch: People Don’t Buy Books Based On The Publisher

Publetariat: For People Who Publish!

In today’s Publetariat Dispatch, indie author and publishing consultant Joanna Penn asserts that publisher names don’t matter all that much to readers.

Most writers and authors also buy a lot of books. I certainly do, and you probably do too. So what makes you buy a book?

I buy books primarily based on the following:
  • Recommendations from others mostly found on blogs I read and twitter
  • Browsing Amazon Kindle store in the categories I read, as well as how Amazon uses suggestions on other books I have read. I download lots of samples and then buy the books that take my fancy.
  • Browsing physical book stores, although now I note down titles and then go buy them on my Kindle as they are 1/4 of the price of the physical book
I definitely do not buy books based on the publisher. In fact, most of the time I wouldn’t know who the publisher was anyway and in a brief survey of other book buyers they have a similar experience. This raises a couple of very important questions for authors and writers, and perhaps publishers as well.
  • If book buyers don’t care who the publisher is, why is there a stigma to being self-published? (it’s changing but it is still there). If you have a professionally edited and interesting book, with an eye-catching cover, buyers will not know the difference anyway. I have the same Amazon shelf-space as any other books. What do you think?
  • If book buyers don’t care who the publisher is, why do authors care so much? Do we all want a 10 book deal with Harper Collins because it means more physical distribution to bookstores, potentially world rights and more publicity budget? and is that scenario very likely for most authors. I don’t think so. The reason must be ego and I will freely admit to being one of those authors! I would love a 10 book deal with Harper Collins! But I know that I will still need to do my own publicity and marketing, and I may well make less money than  digital publishing. It is important to identify the why behind what you want for your book and your career as an author. Why do you care who publishes you?
  • If book buyers don’t care who the publisher is, whose brand is associated with the book? In a brilliant audio to the indie publishing industry a few weeks ago, Seth Godin challenged the audience on brand. He basically said that publishers should be aligning with audiences and brands and become the “go to” publisher for that audience e.g. be the publisher for civil war books, or for coeliac disease sufferers. I can think of a couple of publishers who have this right at the moment. O’Reilly Books is for tech books, and Harlequin is for romance, but do the readers go there to spend money? I find branding to be a fascinating topic for authors and the publishing industry and right now, you need to consider your branding in a very crowded marketplace.
[Update: This piece was written a week ago, but I just saw the interview with Mark Coker from Smashwords where he says the same thing:
“Readers typically don’t pay attention to the name of the publisher on the spine of the book. They pay attention to the author and the story.”
Do you buy books based on a publisher? and do you care who publishes your book?

 

This is a cross-posting from Joanna Penn‘s The Creative Penn.