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A touchstone for creative people who need a quick and ready dose of inspiration.
No, No, No, No, No, Yes. Insights From a Creative Journey: Motivation & Self-Improvement (Creative & Innovation series Book 1)
And yet it is also a word that can point in the right direction. It is a word that motivates us to do something differently, try something else, get better, innovate, keep going. No is a word that looms over every business person's, innovator's, and artist's life. And yet the word is universally met with trepidation and fear because the value of being told No is so little understood.
Based on Amichay s best-selling book in Israel (published by Gordon Books in 2011) and 2013 TEDx talk of the same name, No, No, No, No, No, Yes takes the reader on an illustrated journey of the author's own lifetime confrontation, negotiation and relationship with No . Walking the reader through critical No s in his own 25 year career pitching cartoons to the New Yorker, risky ad campaign concepts as head of one of Israel s biggest ad agencies, impossible outdoor ad installations -- Amichay reveals the wisdom that No rarely ends with an exclamation point.
No comma, we don't have the time. No comma, we don't have the budget. No comma, can we see another option? By discovering which No comma he was confronting, Amichay shows how No s in fact led him to eventual Yes s -- including the waiting, the rejections, and the revisions and demonstrates that No, forces us to reexamine, to explore, to rethink, to change directions, to get better.
Through illuminating anecdotes from his own illustrious career running the gamut between business and the arts, Gideon Amichay demonstrates unequivocally that No's, whether from colleagues, from clients, from life, or from within have great power, and are simply directions on the map to Yes.
Authoritative, funny, whimsical, wise, and pragmatic, No, No, No, No, No, Yes. Insights From A Creative Journey. is the essential companion for every executive, innovator and artist to navigate the unavoidable odyssey of No in order to find the eventual Yes.
Gideon Amichay is an award winning ad man, communication artist, writer and TEDx speaker.
Amichay is known as the person who put Israel on the world advertising map. For 18 years he was a partner at Shalmor Avnon Amichay Y&R. As Chief Creative Officer, Amichay led the agency to become Israel's market leader in creativity and innovation. It was one of the biggest ad agencies in Israel and the most successful Israeli ad agency worldwide. For over 10 years he was also a member of the Worldwide Creative Board of Young & Rubicam. Amichay won hundreds of international awards among them 19 Cannes Lions and 9 Clios for advertising and innovation in communication. He also won a Special Award from the UN.
He started his career as a cartoonist, publishing in the major Israeli newspapers as well as in The New Yorker. His work was displayed in Israel in 2011 at The Holon Design Museum. Amichay is an international lecturer at universities including the School of Visual Arts in New York, the Hebrew University of Jerusalem, Tel Aviv University and others. In 2012 he served as the President of the Direct Jury at the 2012 Cannes Lions Festival.
He graduated from the Bezalel Academy of Arts and Design with honors and earned an MBA from the Berlin School of Creative Leadership.
Gideon Amichay lives and works in NYC.
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by Gideon Amichay
4.8 stars - 33 reviews
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Here's the set-up:
No is not the end...
But rather an essential tool for direction, motivation and innovation.
No. It is a word that every CEO, entrepreneur and creative professional has confronted. It is a word that both novices and seasoned professionals dread. It is a word that can easily seem like death to a dream.And yet it is also a word that can point in the right direction. It is a word that motivates us to do something differently, try something else, get better, innovate, keep going. No is a word that looms over every business person's, innovator's, and artist's life. And yet the word is universally met with trepidation and fear because the value of being told No is so little understood.
˃˃˃ No is a facilitator
In No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that No is not a barrier to success it s a facilitator. No is not the end, but rather an essential tool for direction, motivation and innovation.Based on Amichay s best-selling book in Israel (published by Gordon Books in 2011) and 2013 TEDx talk of the same name, No, No, No, No, No, Yes takes the reader on an illustrated journey of the author's own lifetime confrontation, negotiation and relationship with No . Walking the reader through critical No s in his own 25 year career pitching cartoons to the New Yorker, risky ad campaign concepts as head of one of Israel s biggest ad agencies, impossible outdoor ad installations -- Amichay reveals the wisdom that No rarely ends with an exclamation point.
˃˃˃ No ends with a comma
Rather, Amichay demonstrates that No usually ends with a comma:No comma, we don't have the time. No comma, we don't have the budget. No comma, can we see another option? By discovering which No comma he was confronting, Amichay shows how No s in fact led him to eventual Yes s -- including the waiting, the rejections, and the revisions and demonstrates that No, forces us to reexamine, to explore, to rethink, to change directions, to get better.
˃˃˃ No can be the best answer to get
In No, No, No, No, No, Yes Amichay shares the essential revelation that sometimes No can be the best answer to get.Through illuminating anecdotes from his own illustrious career running the gamut between business and the arts, Gideon Amichay demonstrates unequivocally that No's, whether from colleagues, from clients, from life, or from within have great power, and are simply directions on the map to Yes.
Authoritative, funny, whimsical, wise, and pragmatic, No, No, No, No, No, Yes. Insights From A Creative Journey. is the essential companion for every executive, innovator and artist to navigate the unavoidable odyssey of No in order to find the eventual Yes.
One Reviewer Notes:
Gideon Amichay's amusing, poignant and refreshingly relatable tales challenge our relationship with the loaded word. One of the best kick-in-the-butt pep talks ever. The new book NO, NO, NO, NO, NO YES is an inspiring must read for every creative.
Stephanie Orma, Communication Arts
About the Author
Gideon Amichay is an award winning ad man, communication artist, writer and TEDx speaker.
Amichay is known as the person who put Israel on the world advertising map. For 18 years he was a partner at Shalmor Avnon Amichay Y&R. As Chief Creative Officer, Amichay led the agency to become Israel's market leader in creativity and innovation. It was one of the biggest ad agencies in Israel and the most successful Israeli ad agency worldwide. For over 10 years he was also a member of the Worldwide Creative Board of Young & Rubicam. Amichay won hundreds of international awards among them 19 Cannes Lions and 9 Clios for advertising and innovation in communication. He also won a Special Award from the UN.
He started his career as a cartoonist, publishing in the major Israeli newspapers as well as in The New Yorker. His work was displayed in Israel in 2011 at The Holon Design Museum. Amichay is an international lecturer at universities including the School of Visual Arts in New York, the Hebrew University of Jerusalem, Tel Aviv University and others. In 2012 he served as the President of the Direct Jury at the 2012 Cannes Lions Festival.
He graduated from the Bezalel Academy of Arts and Design with honors and earned an MBA from the Berlin School of Creative Leadership.
Gideon Amichay lives and works in NYC.UK CUSTOMERS: Click on the title below to download
No, No, No, No, No, Yes. Insights From a Creative Journey: Motivation & Self-Improvement (Creative & Innovation series Book 1)
No, No, No, No, No, Yes. Insights From a Creative Journey: Motivation & Self-Improvement (Creative & Innovation series Book 1)
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We all want to believe we can drive responsibly and monitor distractions. But our attention is limited by nature, and we are often very subtly distracted from noticing things right in front of us. Depending on what you’re doing while you’re driving, you could literally miss seeing a giraffe grazing on the roadside. Because of distractions, many people have failed to see a gorilla beating its chest right in front of them, and this is no joke.
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Down on her luck, nursing student and full-time waitress Kara Foster gets a massive blow to her already desperate financial situation that will surely find her living on the streets. Needing nothing less than a miracle to save her, Kara gets rescue from an unknown, unlikely and overwhelming source. Billionaire Simon Hudson makes her an offer that is impossible to refuse, but terrifying to accept from a man that she’s never met. Will the handsome, alpha billionaire really be a solution to her problems, or will he end up being a major complication and a danger to her emotional sanity?
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Mike Mitchell, an average New Yorker already struggling to keep his family together, suddenly finds himself fighting just to keep them alive when a bizarre string of disasters starts tearing apart the world around them. The Internet goes down. A bird-flu epidemic starts raging. Rumors spread that it’s all part of a coordinated foreign attack. And then the power goes out as a monster snowstorm plunges New York into frozen darkness, becoming a wintry tomb where nothing is what it seems…and no one can be trusted…
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Travel writer, Daisy Blanchard has just discovered the worst news ever. Her boyfriend is now engaged to her best friend! And to insult to injury, she learned about the blessed event through a Facebook status update. In order to flee from her life in shambles, Daisy accepts a last minute assignment to Martha’s Vineyard where she immediately catches the eyes of Belmont Lord, a wealthy businessman and world traveler. Thanks to Belmont’s relentless pursuit, they fall hard and fast for each other. However, Belmont has a secret.
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