What’s the single most important thing you can do during pregnancy? What does watching TV do to a child’s brain? What’s the best way to handle temper tantrums? Scientists know.

In his New York Times bestseller Brain Rules, Dr. John Medina showed us how our brains really work—and why we ought to redesign our workplaces and schools. Now, in Brain Rules for Baby, he shares what the latest science says about how to raise smart and happy children from zero to five. This book is destined to revolutionize parenting. Just one of the surprises: The best way to get your children into the college of their choice? Teach them impulse control.

Brain Rules for Baby bridges the gap between what scientists know and what parents practice. Through fascinating and funny stories, Medina, a developmental molecular biologist and dad, unravels how a child’s brain develops – and what you can do to optimize it.

You will view your children—and how to raise them—in a whole new light. You’ll learn:

Where nature ends and nurture begins
Why men should do more household chores
What you do when emotions run hot affects how
your baby turns out, because babies need to feel safe
above all
TV is harmful for children under 2
Your child’s ability to relate to others predicts her
future math performance
Smart and happy are inseparable. Pursuing your child’s
intellectual success at the expense of his happiness
achieves neither
Praising effort is better than praising intelligence
The best predictor of academic performance is not
IQ. It’s self-control
What you do right now—before pregnancy, during pregnancy, and through the first five years—will affect your children for the rest of their lives. Brain Rules for Baby is an indispensable guide.

Today’s Kids’ Kindle Deal is sponsored by this week’s Kids Book of The Week:

If Nancy Drew had a pesky little brother… Meet Kassy O’Roarke.

Twelve-year-old Kassy O’Roarke wants to win the Thompson prize at her school newspaper. Her pesky little brother Percy and his key-stealing ferret try to help . . . and that’s when the trouble begins.

Apollo the cougar cub goes missing from their family’s petting zoo. Kassy puts her detective skills to the test to find him before Animal Control does. Can Kassy outsmart the dogcatcher and rescue Apollo before being grounded for life?

Join Kassy’s fun-filled adventure cracking riddles, detecting clues, and solving a whole zoo of animal trouble in book one of the Pet Detective Mysteries.

A middle-grade mystery for kids 8-14 that the whole family will enjoy!