She’s an avid reader.
She’s “a woman of a certain age,” and without putting too fine a point on it, just between us we can acknowledge that she’s over 54.
She loves to pick up new technology, the earlier the better if her budget permits.
She lives in the US.
An ebook’s author and price are important factors when she decides whether or not to buy an ebook, but so are recommendations by those she trusts, including friends and family, Kindle Nation Daily, and the “crowd sourcing” of Amazon reviewers.
She’s very aware of ebook pricing and the price wars of the past year. She is a partisan in passionate support of lower ebook prices and greater selection, and she is willing to play a pro-active role and be the price-setter herself.
Who is she?
She may be you, and she is certainly the “typical” ebook lover among the record 2,275 people who responded to the Winter 2011 Kindle Nation Citizen Survey conducted by Kindle Nation Daily in January.
A point of interest: Survey respondents were asked for their demographic information in the most gentle of ways. 2,228—or 98% of all 2,275 respondents—shared information about age, gender, and more.
The preponderance of respondents own and love their Kindle devices. The survey was open to the whole world during end of January, regardless of device they use to read ebooks. Survey details indicate large numbers of the respondents have devices other than Kindles on which they can read books from the Kindle Store. However, the overwhelming number of respondents do own Kindle devices, but are multi-device households.
The survey’s 15 questions collected detailed information on readers’ ebook buying habits, their preferences, their resistance to higher ebook prices, and their opinions on the key players in the book business, including authors, traditional publishers, independent authors, literary agents, Amazon and its CEO Jeff Bezos, Steve Jobs of Apple, and even Kindle Nation.
Winter 2011 Kindle Nation Citizen Survey Results: Citizens of Kindle Nation, Meet the Citizens of Kindle Nation
By Tom Dulaney, Contributing Reporter
She’s “a woman of a certain age,” and without putting too fine a point on it, just between us we can acknowledge that she’s over 54.
She loves to pick up new technology, the earlier the better if her budget permits.
She lives in the US.
An ebook’s author and price are important factors when she decides whether or not to buy an ebook, but so are recommendations by those she trusts, including friends and family, Kindle Nation Daily, and the “crowd sourcing” of Amazon reviewers.
She’s very aware of ebook pricing and the price wars of the past year. She is a partisan in passionate support of lower ebook prices and greater selection, and she is willing to play a pro-active role and be the price-setter herself.
She may be you, and she is certainly the “typical” ebook lover among the record 2,275 people who responded to the Winter 2011 Kindle Nation Citizen Survey conducted by Kindle Nation Daily in January.
(One of several Kindle Nation posts exploring the results of the Winter 2011 Kindle Nation Citizen Survey. Click here to see a breakdown of results.)
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