The average book sells 300 copies and doesn’t change the career—or life—of its author whatsoever. Instead, it becomes a shelf decoration, just one that happened to take a lot of money or effort to create.

It doesn’t have to be this way. After all, you probably already have a lot on your shelves!

Whether you’re ready to share your expertise with the world, want to launch a book that will serve you for your entire career or are tired of releasing books that don’t do anything to help your business, On Good Authority: 7 Steps to Prepare, Promote and Profit from a How-To Book that Makes You the Go-To Expert is for you.

It is for both business owners who would like to showcase their authority as well as writers who want to build a business from a book.

Culled from hundreds of interviews with top founders, CEOs, thought leaders and authors like Robert Greene, Chris Voss and Jay Abraham, On Good Authority walks you through a proven system for planning, promoting and profiting from your own how-to book while also breaking down how this kind of book can build your authority in ways nothing else can.

While the 7 steps should be followed in order, continuing to practice all of them before, during and after your book launch will serve you for the rest of your career.

In this book, you’ll see examples of multiple people who have followed these steps and grown successful businesses as a result, and also learn how to:

• Find an idea that will attract your ideal client so you can actually generate income from your book
• Nurture an audience while your book is being written so you have eager readers when you launch
• Break into the media big leagues by scoring appearances on shows like Today and Good Morning America
• Land podcast interviews that can lead to big book sales
• Create and secure paid speaking gigs with your newfound authority
• Have a tool that builds your business 24-7 for the rest of your life, without ever asking for a raise or complaining