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Publetariat Dispatch: Ebook Pricing: Or… Where Zoe Says Something About Publishing

July 7, 2019May 15, 2012 by KND

In today’s Publetariat Dispatch, author Zoe Winters talks about the considerations that go into setting the price for her books.

So, you guys know I’ve gotten off the publishing talk a lot. But about every six months or so, I’ll feel compelled to talk about something publishing-related.

I want to talk about ebook pricing. That topic that just won’t go away. In light of KDP Select and writers rushing to give their stuff away for the perceived long-term benefit (which may exist, but seems iffy in the current market with so many doing it), I have stuff I really wanted to say… even though I know it just brings me back into the “Publishing talk” realm. Ick.

People have in the past been offended that I don’t want the bargain basement only-willing-to-pay-99cents-for-an-ebook reader. I’m really not sure why that should be offensive. I guess in writing a lot of people still secretly harbor the belief that an author should just be grateful they are being READ and not complain about the money.

But I don’t see it that way. Writing fiction is my living. It’s what puts food on my table and pays my bills. If I ever can’t make a living doing it, I have to STOP doing it, and go do something else. This is not complicated. If we lived in some free hippie love culture where money didn’t exist, sure, I would write for free, just to share my words and be thrilled doing it. I’m not “in it for the money”. I just “need the money” for it to be worth it in the world we live in for me to put so much effort into entertaining you.

But we live in an economy where monetary value is placed on things. Some people can work full time jobs and have the energy to write fiction. I am not one of those people. I can do one or the other. If I need money and want to write fiction then I have to charge an amount for it that allows me to make that money. 99 cents doesn’t do that. It also attracts too many one night stands. People who will drive by, click on the buy button, but won’t respect you enough to tell others about it (for the most part) and maybe not even enough to read it in the first place. Many a 99 cent or free ebook languishes for months on a Kindle unread until a reader loses interest in it altogether. I’ve done this myself.

I charge $2.99 for novellas 20k-35k and I charge $4.95 for longer work (though I don’t really write anything over 75k). Some people think that is too much. They are welcome to think that and read somebody else. I don’t say that to be nasty or a prima donna. I say it because this is my living and I know what I need to charge to make a living. I know how much my production costs are. I know how much my time costs are. And I know the price point that works best for me to maintain a decent living. I also know the price points that attract the type of readers I want… FANS. It’s not that I never want casual readers. If you want a casual fling with me, I’m grateful to have you, but what I really want long term are rabid readers who froth at the mouth waiting for the next book, read it on release day, and then ask me where the next one is. hehe.

Others can charge what they want, that is their business.

Read the rest of the post on The Weblog of Zoe Winters.

Publetariat Dispatch: Copyright, Piracy and the Arts

May 8, 2012May 8, 2012 by KND

In today’s Publetariat Dispatch, Publetariat looks at the copyright debate raging between two Slate columnists.

Over on Slate, a debate on the topic of the merits of copyright, as well as the ethical and moral implications of digital piracy, has been raging between Slate Business & Economics Correspondent Matthew Yglesias and author and literary scholar Caleb Crain.

In the first post in the series, Why Should We Stop Online Piracy? (subtitled “A little copyright infringement is good for the economy and society”), Yglesias posits:

“…even when copyright infringement does lead to real loss of revenue to copyright owners, it’s not as if the money vanishes into a black hole. Suppose Joe Downloader uses BitTorrent to get a free copy of Beggars Banquet rather than forking over $7.99 to Amazon, and then goes out to eat some pizza. In this case, the Rolling Stones’ loss is the pizzeria’s gain and Joe gets to listen to a classic album. It’s at least not obvious that we should regard this, on balance, as harmful.”

Read the rest of the post here.

In his rebuttal, Crain replies (with tongue only slightly in cheek):

“That’s quite a line of argument, and I don’t think Yglesias has really taken it as far as it could go. So let me take it from him, as it were, and go further. If I were to visit the Slate cafeteria, sit in Yglesias’ chair, and eat his lunch, it’s not as if the money that I failed to spend on a lunch of my own would vanish into a black hole. No! The economy will not suffer! Yglesias, after all, will have paid for the lunch I ate, and the money that I didn’t spend would still be in my pocket or my checking account or whatever. So I could take that money and spend it on, say, the new Shins album. Now I can afford vinyl! Flourish, Keynesian multipliers, flourish!”

Read the full rebuttal here.

Yglesias comes back with a counterargument, in which he attempts to—believe it or not—draw a parallel between Jesus Christ and online pirates:

“Crain thinks he shouldn’t steal my sauce. I agree. He thinks he shouldn’t pass my recipe off as his own invention, and I agree. But suppose he duplicated the sauce and used it to feed the poor—is that so wrong? When Christ performs the miracle of the loaves and fishes do we condemn him for depriving fishmongers of hypothetical income? I say that the man who learns to conjure pasta sauce out of thin air will be one of humanity’s greatest benefactors, even if he drives the Olive Garden out of business.”

Read Yglesias’ full counterargument here.

Not about to let it go, Crain returns with his own counterpoint essay:

“In my initial salvo, I pointed out that Yglesias had minimized the harm of copyright infringement with a rationale that could extenuate theft of any kind. Yglesias repeats the error in his reply. He describes copyright holders as monopolists who set high prices in order to maximize profits, thereby pricing some consumers out of the market…”

“But nearly all companies try to maximize profits when they set prices, and every price higher than zero excludes somebody. Suppose that Savor of the Savior tomato sauce sells for $4.99 a jar and I feel that eating it is only worth two bucks. Theft would help me get my hands on it. Would theft therefore be socially beneficial? Am I justified in stealing the goods of any company whose prices don’t suit my budget?”

Read Crain’s full counterpoint essay here.

Publetariat Dispatch: Thrillercast Is Back For 2012

April 24, 2012 by KND

In today’s Publetariat Dispatch, author and small publisher Alan Baxter introduces Thrillercast, a genre fiction podcast.

ThrillerCast – the podcast I co-host with thriller/action adventure author, David Wood, is back for another year. We chat about anything to do with thriller and genre fiction, and regularly have cool guests on the show.

The first ep of 2012 has just gone live and it’s a corker. We talk about our plans for the year, discuss KDP Select, have some free books to give away AND have a chat with Myke Cole, author of the Shadow Ops books – the first one, Control Point, is out next week from Ace.

ThrillerCast ThrillerCast is back for 2012

The books sound great:

Cross The Forever War with Witchworld, add in the real world modern military of Black Hawk Down, and you get Control Point, the mile-a-minute story of someone trying to find purpose in a war he never asked for. – Jack Campbell, New York Times Bestselling author of The Lost Fleet series

I’m definitely looking forward to reading that. Myke is a great guy too, and a total nerd for roleplaying games. It’s a fun chat.

Check out the episode here, and click here to go to the main podcast site, where you can access all Thrillercast episodes.

And check out Myke’s site here.

Publetariat Dispatch: “Inbox Zero”? Here’s How To Do It.

April 17, 2012 by KND

In today’s Publetariat Dispatch, April L. Hamilton offers her simple method for achieving Inbox Zero.

Inbox Zero is that state of digital communications nirvana in which you empty your email inbox, and keep emptying it on a daily basis. This may sound like a pipe dream to many, especially if you’ve had your email account for many years and your inbox message count is hovering somewhere around 1700, as mine was when I finally bit the bullet and tackled Inbox Zero. But believe me: it can be done, it’s not that difficult, and you don’t need to worry about the possibility of deleting messages you’ll later wish you hadn’t. First, let’s look at why Inbox Zero is a very, very good idea.

THE WHY

If you’re like me, you receive anywhere from 15-40 new emails on a daily basis. Some can be immediately deleted as spam, or filed in some existing folder, but many of them fall into that gray area where you know you’ll need to take some action or respond in some way, but can’t do so immediately for whatever reason. Maybe you need to do some research, maybe you need to invest some time in crafting a thoughtful reply…whatever. So you make a mental note to deal with those “gray area” emails at your first opportunity, and maybe you even mark them with a star or checkmark or whatever other symbol your email program allows to highlight important messages, then the next load of 15-40 new messages comes in and the “gray area” emails slowly but surely get pushed off your inbox screen and are soon forgotten.

Next thing you know, you’ve got 1700 emails in your inbox, you know that quite a few of them required a response or action at some point, and you also know that finding them will be a big, hairy pain. And even if you can find them, it’s probably too late to take whatever action you had in mind when you first saw them. Meanwhile, the people who sent those emails are thinking you’re a huge flake and entirely unreliable. These are not good traits for the reputation of an indie author, for whom building and maintaining a contact network are important.

You’ve thought about spending a day, or several days, or a week going through your inbox one message at a time and dealing with them once and for all, but it’s a daunting task. You can’t just summarily delete any messages that are older than a certain date of receipt, because many are from people you really will need to get back in touch with at some future date. You know you’ve got a problem, but you can’t see your way clear to a workable solution.

THE HOW

Here’s how you do it.

1) Create a folder called “Old Mail” and archive all messages that are 60 days or older into that folder. This will take a little time, since you’ll have to do a search based on your date criteria, mark all the matching messages as “Old Mail” and archive them, but it’s a whole lot less work than paging through the actual messages one at a time.

Yes, you will definitely be archiving many messages that really ought to have been deleted instead. But if you don’t have the time or desire to look at every one of your inbox messages individually, this is the most efficient tack. Besides, most email providers allow their users gigabytes of storage, so space limitations aren’t generally a concern. The important thing is, you haven’t deleted anything. So if at any point in the future you desperately need to find the email address of that contact who, back in 2010, offered to interview you when your book was published, you can easily do so by searching your email.

2) Go through the remaining, relatively recent messages in your inbox one at a time, and dispose of them appropriately: reply, and/or file, delete, or report as spam. Again, this will take some time, but MUCH less time than tackling the original virtual stack. If there are any you’re filing, but not opening to read because you already know what’s in them, be sure to still use the “mark as read” option before filing them away. This will prevent your email system from showing you an alarming count of supposedly new, unread messages for each folder.

2a) Don’t be afraid to create LOTS of folders. If you need to create a folder called “Reply After [date of your choosing]”, by all means do so. Your goal is to get every single message out of your inbox, whether by replying, filing or deleting. Creating some folders with built-in action triggers in their titles, such as certain dates or events, can be very helpful, since you’ll see those folders sitting right there on your email screen every day.

In December I received many emails related to cross-postings for Publetariat and already had content scheduled through the end of the year. Rather than let these emails sit in my inbox, where the old me would’ve reasoned, “How can I forget about these if I keep them in my inbox?”, I created a folder called “Publetariat-Publish In Jan”. Now I’ve got all the relevant emails collected in one handy spot. After everything from the folder’s been published, I’ll re-label the emails as “Publetariat – Contributors” and archive the messages permanently there.

Be sure to create folders for your personal emails, too. I have folders for “Family”, “Shopping”, each of my kids’ schools, and plenty more.

3) Unsubscribe from any mailing lists that aren’t really adding value to your life, or that, despite your best intentions, you know you never actually have the time to read. If there are some you just can’t bear to part with, or don’t want to unsubscribe from because they’re from members of your network and you may need to refer to them at some point in the future, create a folder for each subscription and immediately mark each copy as “read” and file it when a new one comes in.

4) Gaze admiringly at your spiffy, EMPTY inbox and give yourself a pat on the back. And a cookie. You deserve it.

5) Going forward, every time you receive an email dispose of it on a same day basis: reply, and/or file, delete, or report as spam. Create new folders as needed, and dispose of the mail in your action-trigger folders when each trigger occurs.

You will find Inbox Zero becomes addictive. The presence of a mere 4-6 emails in your inbox will seem an unbearable clutter, and you’ll long to see that inbox screen empty once again. But most importantly, you’ll be back to taking care of business and done with letting important messages and opportunities fall through the cracks.

April L. Hamilton is an author, the Editor in Chief of KND’s sister site Fire on Kindle Nation Daily, and the founder and Editor in Chief of Publetariat. This is a cross-posting from her Indie Author blog.

Publetariat Dispatch: The Next 10 Ebook Trends

April 10, 2012 by KND

In today’s Publetariat Dispatch, we reprint one of the most popular articles on the site from 2011.

This post originally appeared on the Online Colleges site and is reprinted here in its entirety with that site’s permission.

No matter one’s opinion of ebooks and ebook readers, it’s highly doubtful they’re going to just up and disappear anytime soon. Since they’ve already started infiltrating bookstores, libraries and schools, now makes for a great opportunity to start evolving and better meeting various consumer needs. Exactly how this comes about remains to be seen, obviously, but gadget gurus and digital enthusiasts certainly have some interesting ideas about what ebook trends might start cropping up soon.

1. Bundles Whether packaging a print edition along with the ebook, blending digital versions of an author’s entire oeuvre or organizing reads thematically, many ebook enthusiasts think bundles will inspire quite the popularity surge. The added incentives might very well sway individuals and institutions unsure about whether or not they want to embrace the admittedly expensive technology.

2. Social reading sessions Online book clubs are actually quite common these days, but ebooks have yet to really seize upon their potential. Beyond offering up discussion questions, readers themselves could include ways for members to communicate with one another via audio or video, or promote even better integration with some of the technologies and organizations already available.

3. Greater interactivity Ebook users don’t have to set up a book club to enjoy a greatly enhanced reading experience! The digital format allows a far higher degree of interactivity than the traditional paperback, and the potential is limited only by an author’s or programmer’s imagination. Books aimed at young children might especially benefit from this trend — think of how the audience might respond to animations of their favorite illustrations!

4. Authors go straight to ebook publishers Rather than waiting on their publishing houses to transfer their works over to ebook format, more and more authors are bypassing the traditional system altogether and submitting straight to the producers themselves. And for those looking into self-publishing, pursuing such opportunities may very well mean the difference between floundering in obscurity and hitting the ebook bestseller list.

5. Monetized content Not everyone will necessarily dig embedded ads in their ebooks, even unobtrusive ones, but that doesn’t mean publishers and companies won’t try to cash in on the technology. All the same, though, monetized content doesn’t have to mean staring down “CLICK HERE!” in the middle of Cat’s Cradle. It could be anything from downloadable content — along the lines of many video games — to subscription services.

6. Different formats for different genres As ebook readers gain popularity and become more sophisticated, it may come to pass that different genres might end up housed in different technologies. The computerized equivalent of hardcovers versus softcovers, in other words. Kindles and Nooks are excellent for converted novels and nonfiction, but prove a bit too small for textbooks. Larger, more specialized devices could easily come about in order to house “heavier” content.

7. More indie epublishers With plenty of authors heading straight for ebook publishers and bypassing the usual mainstream channels, now’s an incredible time to be (or even launch) an independent “label.” So many talented individuals have excellent stories to tell and research to share, tech-savvy entrepreneurs and editors probably won’t have a difficult time finding viable content. Because if this, it makes perfect sense that more and more digital publishing — and even self-publishing — houses will start springing up.

8. A greater decline in traditional bookstores Even those without a business degree see Borders’ recent bankruptcy and closing as the death knell for traditional bookstores. Although it may be a bit premature to declare such a thing, the format certainly needs to adapt and change if it hopes to survive. So while the familiar setup might not “die” like Borders, over time it’s going to start looking a lot different. Barnes and Noble, for example, released the Nook in order to compete with the evolving market. As ebooks continue climbing, it and other book carries will have to find new ways to pick up the slack.

9. Increased royalties from ebook sales Since ebooks are becoming more profitable, authors (not to mention their agents!) will probably want to see more royalties coming in from their availability. Understandably so! If publishers wish to retain their talent — not to mention attract some awesome new names — they’ll have to start paying up for more than just the bound books.

10. Free ereaders?! It probably sounds insane right now, but the declining cost of ebook readers mean more can be handed out for promotional purposes. Book clubs, publishers and other businesses or organizations might charge consumers a membership or subscription fee, providing the device completely gratis. No different than cell providers receiving money in exchange for air time and comping the phone as an added incentive to sign up, really.

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Publetariat Dispatch: The Future Of Books And Publishing

March 20, 2012 by KND

In today’s Publetariat Dispatch, author and publishing consultant Joanna Penn looks to the future of books and publishing.

In the last week there have been two great audio interviews on the future of books. I would say it’s not the future but more current, emerging and becoming more mainstream every day. I recommend you listen to them both! They will educate and inspire you and that’s what this blog is all about

The Future of Books and Publishing at Six Pixels of Separation

There’s one podcast I listen to avidly and that is Mitch Joel’s Six Pixels of Separation. It’s primarily a marketing blog and podcast but also talks a lot about new media, publishing and Mitch interviews a lot of authors of business books. It’s not usually aimed at writers but this episode is a definite must-listen podcast for those of you who enjoy audio.

Click here for The Future of Books and Publishing with Mitch Joel and Hugh McGuire

Here are some key points I found interesting:

Hugh’s new software PressBooks (currently in beta) is a simple online book production tool. It’s based on WordPress software and produces a print book as well as an ebook but it’s also all online so it can be given away for free as well. This enables all the analytics to be tracked as people join in and share online.
How Amazon is a tech company with an amazing amount of analytics on their customers which enables them to compete aggressively. (For us as authors, this is a great thing as it fuels the Amazon algorithms that help sell our books.)

The key thing is the connection between readers and authors. You have to control that connection to the customer and Amazon has this. (This is also why we are building online platforms, so we can connect directly to readers)
“You have talent on one side and customers on the other and the middle is the engine of marketing.” Mitch Joel. Connecting the two is the key and Amazon has this.
Amazon as a publisher has signed Deepak Chopra now, as well as a lot of other authors including Tim Ferriss.

The first book on the PressBook platforms is “Book: A Futurist’s Manifesto. A collection of essays from the bleeding edge of publishing” published by O’Reilly media. You can read some of it online here.

A discussion on the value of print books and books in general. The way of reading on the Kindle with sampling and having no time for books that don’t immediately grab you.
“It’s the context, not the container.” This underlies everything. What can you do as a writer/publisher to make things better for your reader? This is the important thing.

You can find Mitch Joel at Six Pixels of Separation and on twitter @mitchjoel

You can find Hugh McGuire at HughMcGuire.net and on twitter @hughmcguire

On the future of books: A discussion with Seth Godin

In an interview with Leo Babauta on Zen Habits, thought leader and marketing guru Seth Godin talks about:

How the current changes in publishing are scary for those people who want someone to pick them and just write but fantastically exciting for those writers who can embrace the change and pick themselves

There is an abundance of shelf-space online. It’s not about shelf space, it’s about finding a tribe and developing relationships and selling to those people. Your job is to connect and create your own community around your work. Then you have the power to market to them. It’s not about the table by the cash register at Borders, it’s your ability to attract a passionate tribe and then fulfil the needs of those people.

Really think about what needs to go into a physical book form and whether your ideas could be disseminated in other ways. Seth mentions how books will become 99c or $1.99 ebooks that people devour like popcorn (the John Locke model) and then a few very specific books that will be hardback or collector’s items and many more that will need to be sold to the tribe e.g. idea type books like his own.

There’s much more in this interview and one of my takeaways is that I feel I’m in the right place for the publishing shift. When I started this blog, there was a huge stigma against self-publishing but that lessens everyday and these two interviews on such high profile blogs prove that this model is not going away.

Click here to download the interview with Seth Godin on the future of books

Read the blog on The Domino Project, Seth’s (very successful) experiment in publishing here

Leo’s blog Zen Habits is also brilliant and focuses on minimalism if that’s something you’re interested in.

What do you think? Are you excited about what’s happening in the publishing industry?

This is a reprint from Joanna Penn‘s The Creative Penn.

Publetariat Dispatch: Writers As Bches And The Investment Of Readers**

March 13, 2012 by KND

In today’s Publetariat Dispatch, author and small publisher Alan Baxter discusses authors’ obligations to their readers, particularly where a book series is concerned. Warning: contains some strong language.

Back in May 2009 a reader asked Neil Gaiman, via his blog, whether it was reasonable to feel let down that George R R Martin was not giving any clues about the release of the next A Song Of Fire & Ice installment. Gaiman famously told that reader, “George R R Martin is not your b**ch”.

GRRM is one of the best and most popular fantasy writers, but his A Song Of Ice & Fire series, which started in 1996, has been a long time to completion, and isn’t finished yet. At the end of book 4 it said to expect book 5 in a year. It took six years to see publication. There are still two more books to come, with no release date even hinted at. So people are getting concerned that the whole story may never be told, and the query posted to Neil Gaiman is still valid. As, potentially, is Gaiman’s answer.

Gaiman’s point is that GRRM doesn’t have to live up to our (readers) expectations. As a writer, I can kind of agree with that to an extent. Gaiman posits that the reader, by buying the first book, assumed some kind of contract with Martin. Gaiman says, “No such contract existed. You were paying your ten dollars for the book you were reading, and I assume that you enjoyed it because you want to know what happens next.”

Art is not something you can force, and Martin is well within his rights to do whatever he wants with his story. Even quit now and never finish. He’s not our bitch and that’s his prerogative. However, if he does do that, I think he is also letting his readers down. And not just GRRM – this applies to all of us as writers. If we’ve said we’ll do one thing and we do something else, that’s either our choice or a situation forced upon us. But we are letting people down when we do it. It’s not an either/or proposition.

Recently, Brent Weeks, author of the Night Angel Trilogy and The Black Prism, posted an opinion piece at SciFiNow in which he says that Gaiman is wrong. In the article, Weeks says:

“Part of what entices us to buy a book is the promise conveyed in the title. “Gragnar’s Epic Magical Dragon Quest Trilogy: Book 1” promises there will be two more books. Whether through the title, or interviews, or through a note to readers at the end of a book that says the next book will be out in a year, when an author makes that kind of commitment, maybe technically there’s no contract, but there is an obligation.”

He also says, “…writers make mistakes about how fast they’re going to finish books All The Time. GRRM’s situation is merely illustrative.” This is well worth bearing in mind, as I’m not out to bash GRRM here, or anyone else in particular. I’m simply addressing the issue as a whole.

But I think Weeks is right – there is an obligation there. When a writer says they’ll write X number of books, readers start to invest their time and money into that series. It’s quite reasonable to feel cheated when the author doesn’t come through on that promise. For this reason a lot of people are now loathe to buy into a series until they know it’s finished. After all, they don’t want to spend time and money getting into a story without an end. Which is fairly reasonable. I’m tempted to make a sexual metaphor here, about encounters without happy endings, but I’ll be a grown-up and rise above that temptation.

I wrote a piece a while back called While you wait for book three, authors die! in which I point out that this method can be damaging. If an author’s first book doesn’t sell well, their publisher may decide to cut their losses and not publish the rest of the series. Bad for readers and writers. I always advise buying the first book, but not reading it yet. Collect the whole series as it comes out and read it all once it’s finished. Of course, this could turn out to be a waste of your hard-earned if the author doesn’t finish the series. But life without risk is like an untoasted tea cake. There’s no crunch.

Readers and authors are entering into unwritten contracts with each other. The author says, “I’ll write this series.” The reader says, “Cool, I’ll buy it and read it. I might even like it and give you a positive review and tell my friends about it.” It’s a symbiotic relationship.

The author doesn’t have to finish that series. There’s no legally binding contract, no demon’s blood on the page to force the magic out. But, should they not see through that originally stated obligation, they are letting the readers down. We all fuck up sometimes, we all get distracted by life and things that happen which are beyond our control. We all let people down sometimes, however much we may wish and try not to. But we should also own up to that let down. “Sorry, folks, I let you down” is lot more conducive to an ongoing relationship than, “F**k you, I’m not your b**ch!”

I really want GRRM to finish A Song Of Ice & Fire. I’ve invested a lot of time and money into it and I really want to know how it all works out. But Martin isn’t my bitch and I can’t force him to do something that he may not have the ability (due to other things in his life) or inclination to do. But, should the series not be wrapped up, I will feel let down.

How do you feel about it?

This is a cross-posting from Alan Baxter‘s The Word.

Why should I provide my email address?

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