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Grisham @ Kindle, Day 1: Not Quite the Love Fest Forecast Here, But Not Bad

As one a rather distinctive vocal artist from the previous century once crooned, “Two out of three ain’t bad.”

I may have gotten a tad caught up in Grishamania in my post yesterday morning., when I said that I expected “at least a half dozen” Grisham books to be in the Kindle Store’s top 50 bestsellers by the end of the day (the first day on which they were available for the Kindle). The closest any of them came was his most recent book, a collection of stories called Ford County, which is #72 after 24 hours. I also forecast that Grisham would dominate the Kindle Movers & Shakers list by this morning (screenshot at left), and that the authors of anticipated bestsellers priced between $12.99 and $14.99 would see “their new releases trail Grisham backlist titles,” so I’ll call it two out of three and move on.

But I will say that, on a very significant matter that is only tangentially related to the launch of the Grisham oeuvre on the Kindle, things may not be going precisely as we Kindelophiles and advocates of the $9.99 bestseller/new-release price ceiling might wish. I am seeing increasing evidence that might cause the big publishers to justify their mid-teens pricing for ebooks. The evidence — like much of what we find when we move from the ideological to the empirical — does not all cut one way, and I will post on what I am seeing later today.

Meanwhile, Grisham and his 23 new Kindle books are doing just fine this morning. Eleven of the books are in the top 1,000, which subject to check I would guess is better than what any other author is currently experiencing. At the risk of rather obviously dating myself, it kind of reminds me of those crazy days a little further back in the previous century when four lads from Liverpool had something like 117 of the top 100 songs on the Billboard charts. Here’s a snapshot of how the 23 Grishams are doing among the 464,751 current book titles in the U.S. Kindle Store:

TITLE               KINDLE   KINDLE STORE SALES RANK 
                                               PRICE         AS OF 5 am 3.17.10

Ford County          9.99    72
The Associate        9.99    212
The Firm             7.99    316
A Time to Kill       7.99    435
The Partner          5.99    442
The Testament        7.99    504
The Appeal           7.99    525
The Innocent Man     7.99    564
The Last Juror       7.99    750
The Rainmaker        7.99    795
The Broker           7.99    872
Playing for Pizza    7.99    1,070
The Street Lawyer    7.99    1,130
The Brethren         7.99    1,132
The King of Torts    7.99    1,167
The Pelican Brief    7.99    1,262
The Summons          7.99    1,723
A Painted House      7.99    2,433
The Client           7.99    2,643
Bleachers            7.99    2,698
The Runaway Jury     7.99    3,350
Skipping Christmas   6.99    5,206
The Chamber          7.99    5,810

It’s also interesting to me

  • that his top 5 books, sales-wise, are his two newest, his two oldest, and my personal favorite, The Partner;
  • that, aside from The Firm and A Time to Kill,  most of his books which were made into big movies are in the bottom half of the list sales wise; and 
  • that the same could be said for the books where he veered away from his “brand” legal thriller formula, although I admire him for the veering and note that most authors would be thrilled to have backlist books doing as well as Bleachers, A Painted House, Playing for Pizza, and Skipping Christmas.

A final postscript: This is just me and a few others who have written in, and not necessarily you, but have I spent any money yet on Grishams for my Kindle? No. If these books were text-to-speech enabled, I’d probably have bought four or five already. With me, it’s not a boycott, just convenience. Beyond what at any given time is on my must-read list, I am much more likely to buy Kindle books if they come with the built-in option of toggling back and forth between reading and listening, to allow me to continue while I am in my car, cooking, or on my way to slumber.

    John Grisham is now available on the Kindle!

    John Grisham is now available on the Kindle!

    The long national nightmare is over. The most significant case of “windowing” yet in the Kindle Store is over. After 27 months and 25 days, bestselling novelist John Grisham has set his books free in the Kindle Store.

    Not at $14.99, or $12.99, or even in most cases $9.99. As you’ll see if you click here to see Grisham’s brand new Kindle Store page, most are priced at $5.99 to $7.99, which by my lights is right where they should be.

    None of Grisham’s titles were in the top 15,000 bestselling titles in the Kindle Store when Kindle Nation Daily broke this story at 6 a.m. ET today. Any guess as to how many Grishams will be in the Kindle Store’s top 50 by the end of the day? I’ll guess that it will be at least a half dozen, and that Grisham will dominate the Kindle Movers and Shakers list between mid-day today and early Wednesday.

    More than any other bestselling author, Grisham disappointed hundreds of thousands of Kindle owners over the past couple of years by holding out. It was a principled stand, based on the author’s love for the bookstores and booksellers that he visited with cases of copies of his originally self-published A Time to Kill in the trunk of his car before The Firm became a blockbuster word-of-mouth bestseller.

    But today, he’s all in for Kindle readers, and the significance and timing for Amazon and the Kindle is brilliant.

    It’s no mere coincidence that Grisham’s various publishing imprints are all Random House subsidiaries, and that Random House is the key holdout from the so-called agency model among the Big Six publishers. Random House management has already shown an interest in paying attention to Amazon’s expertise on ebook pricing issues rather than trying to impose a collusive price-fixing scheme down retailers’ throats.

    As the Apple 5 publishers try to dress up sow’s ears as silk purses to sell their so-called “hardcover ebooks” at $12.99, $14.99, and $15.99, how will authors like David Baldacci like looking at the Kindle bestseller list and having their new releases trail Grisham backlist titles?

    And, speaking of Apple, the fact that you can download Grisham books today on a Kindle, Kindle for PC, Kindle for BlackBerry, Kindle for iPhone, and Kindle for iPod Touch is bound to have an effect on
    the apparently lackluster flow of pre-orders for the iPad, at least among those who are contemplating it as an ereading device.

    Here’s a link to the AP news story, in which it’s nice to see Sonny Mehta, chairman and editor-in-chief of the Knopf Doubleday Publishing Group, take a welcoming posture toward ebooks in this statement: “This is one of our most exciting e-book initiatives to date and is certain to usher in a new generation of Grisham readers and e-book adopters.”

    Does the fun ever end?

    TITLE    PRICE    SALES RANK AS OF 6 am 3.16.10    SALES RANK AS OF 7 am 3.16.10
    A Time to Kill    7.99    N.A.    17365
    The Chamber    7.99    N.A.    N.A.
    The Firm    7.99    N.A.    N.A.
    The Testament    7.99    N.A.    17014
    The Runaway Jury    7.99    N.A.    N.A.
    The Client     7.99    10855    11319
    Skipping Christmas    6.99    N.A.    N.A.
    The Associate    9.99    19606    20384
    Ford County    9.99    5474    2950
    The Partner    5.99    18301    19097
    The Summons    7.99    N.A.    N.A.
    The Brethren    7.99    N.A.    9635
    The King of Torts    7.99    N.A.    N.A.
    The Appeal     7.99    18441    19237
    A Painted House    7.99    N.A.    17319
    The Last Juror    7.99    N.A.    N.A.
    Playing for Pizza    7.99    N.A.    N.A.
    The Pelican Brief    7.99    19071    19861
    The Rainmaker    7.99    N.A.    17352
    Bleachers    7.99    N.A.    N.A.
    The Broker    7.99    18696    10419
    The Innocent Man    7.99    N.A.    N.A.
    The Street Lawyer    7.99    18735    19548

    Kindle Nation Daily New Author Alert for Tuesday, March 16, 2010: John Grisham is now available on the Kindle!

    John Grisham is now available on the Kindle!

    The long national nightmare is over. The most significant case of “windowing” yet in the Kindle Store is over. After 27 months and 25 days, bestselling novelist John Grisham has set his books free in the Kindle Store.

    Not at $14.99, or $12.99, or even in most cases $9.99. As you’ll see if you click here to see Grisham’s brand new Kindle Store page, most are priced at $5.99 to $7.99, which by my lights is right where they should be.

    Any guess as to how many Grishams will be in the Kindle Store’s top 50 by the end of the day? I’ll guess that it will be at least a half dozen.

    More than any other bestselling author, Grisham disappointed hundreds of thousands of Kindle owners over the past couple of years by holding out. It was a principled stand, based on the author’s love for the bookstores and booksellers that he visited with cases of copies of his originally self-published A Time to Kill in the trunk of his car before The Firm became a blockbuster word-of-mouth bestseller.

    But today, he’s all in for Kindle readers, and the significance and timing for Amazon and the Kindle is brilliant.

    It’s no accident that Grisham’s various publishing imprints are all Random House subsidiaries, and that Random House is the key holdout from the so-called agency model among the Big Six publishers. Random House management has already shown an interest in paying attention to Amazon’s expertise on ebook pricing issues rather than trying to impose a collusive price-fixing scheme down retailers’ throats.

    As the Apple 5 publishers try to dress up their sow’s ears as silk purses to sell their so-called “hardcover ebooks” at $12.99, $14.99, and $15.99, how will authors like David Baldacci like looking at the Kindle bestseller list and having their new releases trail Grisham backlist titles?

    And, speaking of Apple, the fact that you can download Grisham books today on a Kindle, Kindle for PC, Kindle for BlackBerry, Kindle for iPhone, and Kindle for iPod Touch is bound to have an effect on
    the apparently lackluster flow of pre-orders for the iPad, at least among those who are contemplating it as an ereading device.

    Does the fun ever end?

    TITLE    PRICE    SALES RANK AS OF 6 am 3.16.10
    A Time to Kill    7.99    N.A.
    The Chamber    7.99    N.A.
    The Firm    7.99    N.A.
    The Testament    7.99    N.A.
    The Runaway Jury    7.99    N.A.
    The Client     7.99    10855
    Skipping Christmas    6.99    N.A.
    The Associate    9.99    19606
    Ford County    9.99    5474
    The Partner    5.99    18301
    The Summons    7.99    N.A.
    The Brethren    7.99    N.A.
    The King of Torts    7.99    N.A.
    The Appeal     7.99    18441
    A Painted House    7.99    N.A.
    The Last Juror    7.99    N.A.
    Playing for Pizza    7.99    N.A.
    The Pelican Brief    7.99    19071
    The Rainmaker    7.99    N.A.
    Bleachers    7.99    N.A.
    The Broker    7.99    18696
    The Innocent Man    7.99    N.A.
    The Street Lawyer    7.99    18735

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