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Please Help Us Frame the Important Questions For the Summer 2011 Kindle Nation Citizen Survey! … and Win a Kindle Gift Certificate!

By Steve Windwalker

We do it twice a year: once when it’s hot and once when it’s cold. We’re getting ready to do it again, and we would love to have your help!

It’s the Summer 2011 Kindle Nation Citizen Survey, and we think it is a great way for Kindle Nation citizens to bring everyone else in the book business — including authors, publishers, and Amazon, for starters — up to speed about what’s important to the world’s greatest readers: you and me.

At the same time, with thousands of very thoughtful respondents in our last few Kindle Nation surveys, it’s also not a bad way for us Kindle-toting readers to get to know each other, and with that in mind I would like to invite you to suggest some of the questions that you’d like to see answered by your fellow Kindle Nation citizens … either for your own edification or because you think the answers would make a difference to industry types.

Just send your ideas for survey questions to this address:


We probably won’t be able to use every suggested question, but we’ll definitely use some of them, and we’ll take 10 of the emails we like best and send each of their senders a $10 gift certificate to the Kindle Store!

Meanwhile, if you’d like to check out the results to the last survey, here’s a link.

And we’ll let you know later in July when the polling place at the Summer 2011 Kindle Nation Citizen Survey is open for all voters!

Winter 2011 Kindle Nation Citizen Survey Results: Kindle’s “Extra” Features Continue to Have Wide Usage

(One of several Kindle Nation posts exploring the results of the Winter 2011 Kindle Nation Citizen Survey. Click here to see a breakdown of results.) 
By Tom Dulaney, Contributing Reporter

Jeff Bezos says the Kindle is and always will be, first and foremost, a dedicated ebook reader. And he’s right, of course.

But here at Kindle Nation we have been aware of the appeal of other features ever since our publisher Steve Windwalker hit the Kindle Store bestseller list back in January 2008 with the first “ebook” on how to use the Kindle for email. (The short piece later became part of the #1 bestselling book in the Kindle Store for the entire calendar year 2008.)

So, the Kindle may not be the ultimate convergence device, but readers do a lot more than buy and read ebooks on their Kindles. However, no other feature of the dedicated ebook reading tool compares to the book reading function in either usage or performance ratings.

The Kindle’s many other features find use and favor with scattered blocks of the 2,275 people who responded to the Winter 2011 Kindle Nation Citizen Survey. Taken, together they are certainly part of the package of features that makes the Kindle the most popular ebook reader ever, and the most popular product ever sold by Amazon.

Presented here, arranged in order of usage and appeal with most popular first, are other Kindle features and our survey respondents’ ratings of them.

The three most popular non-ebook pastimes — newspaper reading, blog reading, and Kindles games — each come in with 35% to 36% of respondents.

Just over a third of respondents—a fraction under 36%–rated the Kindle for newspaper reading, and 8% say its performance is “superior” while 28% call it “useful, even if flawed.”

About the same percentage — 35% of respondents — subscribe to blogs that they read on their Kindles. About half of these Kindle Nation citizens read blogs nearly every day.

How well does the Kindle do in delivering blogs? Some 12% rate it as “superior” as a blog reader, while 20% find it “useful even if flawed” for a total of 32%. 57% of respondents saying blog reading is not important to them, 5% saying it’s a distraction, and 6% unaware of the feature.

Playing word games or using other Kindle apps and utilities occupies about 35% of readers, with 11% saying the use of such features on the device is “superior” while 24% say it is “useful even if flawed.” But 65% don’t play games for these reasons: 6% said “I was not aware of this feature,” 14% find gaming an annoyance or distraction; and 45% say it is just not important to them.

And one of our favorite features—sending personal documents and manuscripts to the Kindle—is used by 26% of all respondents, with 2% doing so daily, 6% weekly and 18% “sometimes.”  About 21% said they were unaware of the feature, and 53% said they “rarely use” it.

Their ratings of the document reading feature: 25% find it useful even if flawed, and 9% rate the feature “superior.” About 53% said it was not important to them, 8% were unaware of the feature, and 5% found it a distraction.

The text-to-speech feature of the Kindle is used by a sizeable group of 25% of respondents, with 2% listening daily, 4% weekly and 19% “sometimes.” Two thirds—66%–say they use text-to-speech rarely. 8% call text-to-speech “superior” and 29% term it “useful if flawed.”

The Kindle gets significant use from owners checking email and browsing the web. In a question about usage, the survey combined email checking and web browsing. About 25% overall use the features, with 17% doing so “sometimes,” another 5% weekly, and 3% daily. And 56% said they rarely check email with their Kindles, while 19% were unaware that they could.

But that’s usage for email and web browsing. What about performance?

A second question broke out the Kindle’s two features: email and web browsing. For email, only 1% rate the Kindle “superior,” while 23% say it is “useful if flawed.”

As a web browser, only 2% rate the Kindle as “superior” as a web browser, and 28% call it “useful, if flawed.”

The survey combined two audio features to ask respondents how often they used their Kindles to listen to audiobooks and/or music. Some 12% listen to music or audiobooks on their Kindles, about half as many as text-to speech. About 1% listen daily, 3% listen weekly and 8 percent listen “sometimes.”

Winter 2011 Kindle Nation Citizen Survey Results: How Agency Model Publishers Are Killing Their Own Kindle Sales

(One of several Kindle Nation posts exploring the results of the Winter 2011 Kindle Nation Citizen Survey. Click here to see a breakdown of results.) 
By Tom Dulaney, Contributing Reporter

Every salesman from Seth Godin to the guy at your local used car lot or Lexus dealership knows that one of the likeliest death knells for any prospective sale is signalled by these words from the buyer: “Let me think it over.”

eBooks are no different. While it is certainly true that the Kindle environment makes ebook purchases and downloads magically friction-free and convenient, that seamlessness does not turn Kindle owners into a nation of idiots.

For a whopping 88% of the 2,275 respondents in the Winter 2011 Kindle Nation Citizen Survey, “Let me think it over” translates into identification with the survey’s statement that “I frequently choose to delay purchasing an ebook that I want to buy if I think the price is too high.” 60% clicked “strongly agree” with the statement, and another 28% selected “agree.”

Those not coming down on the side of “wait-and-see” are a paltry 3% not sure about their actions, 4% who disagree and don’t delay, and another 4% who strongly disagree and pay up with abandon.

The DMZ no man’s land in the price struggles between publishers and readers is bordered by the $10 price line and the $12.99 price line, the survey suggests. In that range, 50% of survey respondents say they have paid the price occasionally for newly released titles. Some 8% “strongly agree” they have done so, while 42% “agree.” Some 46% disagree or strongly disagree; they haven’t flinched and paid. A neutral 4% sits in the middle.

So, half the respondents occasionally do pay from $10 to $13 dollars for an ebook, and just under half never do so. Cross the $13 parallel into more expensive waters, and things change dramatically, as shown a bit further below.

Whether large or small, traditional or indie, publishers and authors would do well to read between the lines here. For anyone with the sense to juxtapose these survey results with a look at the price composition of the Kindle Store bestseller lists, it becomes clear in a hurry that it is customers, not publishers, who are setting prices in the Kindle Store.

And any publisher or author who blows off the issue thinking the “delay” means the buyer will be back sooner or later needs to audit Business 101 next semester: You never recoup 100% of pushed-off sales.

Ominous news from the survey for big-league publishers and bestselling authors pushing higher prices are these figures from the survey: 76% of respondents say if “publishers keep charging higher bestseller prices, I’ll buy more backlist or indie titles.” To paraphrase the song, if you can’t be with the author you love, then love the one you’re with. 

Once again, it’s worth a look at the composition of the Kindle Store bestseller lists: 18 of the top 50 bestselling titles in the Kindle Store are by indie authors, compared with zero just nine months ago when publishers were launching their ill-fated agency model price-fixing scheme. Those 18 indie titles will sell over a million Kindle copies this month alone, and those are a million copies that traditional publishers will never have a chance to sell again.

There’s no doubt readers are much more price conscious this year. “With recent ebook price controversies, I’ve become more price conscious,” is the statement presented in the survey. Some 83% subscribe to the statement, with 43% saying they “strongly agree” that they are more price conscious and 40% saying they “agree” that they pay more attention to prices. Only 8% say they are not more tuned into prices, with another 10% opting out of the question by saying they are “not sure.”

Additional data indicates a smattering of respondents are occasionally paying more than $9.99 for books. The survey statement was: “I didn’t think I would be willing to pay over $9.99 for ebooks, but I’ve been doing it at least twice a month.” Only 14% admit cracking against their resolve, with only 2% strongly agreeing that they pay more and 12% merely agreeing they do so.

Some 36% disagree, denying they pay over $9.99 and 39% strongly disagree with the statement. An unsure 12% sit in the middle. To sum that up, nearly 75% say—in this survey question at least—they are not paying over $9.99 “at least twice a month.”
Exceed the $12.99 ceiling for newly released titles and resistance stiffens. “I occasionally pay $13 or more for newly released ebook titles,” is the statement respondents were presented with. Only 3% “strongly agree”; 16% “agree”. That is a 31% fall off from the 50% who relented and paid in the $10 to $12.99 range. To sum it up, 74% hold firm and do not buy newly released titles priced over $12.99.

Even if the ebook is professional or technical in nature, price resistance over the $9.99 tag is strong. For those types of ebooks, only 6% strongly agree that they would pay the surcharge for the specialty ebooks, and only 15% agree. A large 24% are unsure, perhaps never faced with the decision. But 32% disagree, indicating they would not pay more, and 23% strongly disagree.

(One of several Kindle Nation posts exploring the results of the Winter 2011 Kindle Nation Citizen Survey. Click here to see a breakdown of results.)

Winter 2011 Kindle Nation Citizen Survey Results: Citizens of Kindle Nation, Meet the Citizens of Kindle Nation

(One of several Kindle Nation posts exploring the results of the Winter 2011 Kindle Nation Citizen Survey. Click here to see a breakdown of results.) 

By Tom Dulaney, Contributing Reporter

She’s an avid reader. 

She’s “a woman of a certain age,” and without putting too fine a point on it, just between us we can acknowledge that she’s over 54. 

She loves to pick up new technology, the earlier the better if her budget permits. 

She lives in the US. 

An ebook’s author and price are important factors when she decides whether or not to buy an ebook, but so are recommendations by those she trusts, including friends and family, Kindle Nation Daily, and the “crowd sourcing” of Amazon reviewers. 

She’s very aware of ebook pricing and the price wars of the past year. She is a partisan in passionate support of lower ebook prices and greater selection, and she is willing to play a pro-active role and be the price-setter herself.

Who is she? 

She may be you, and she is certainly the “typical” ebook lover among the record 2,275 people who responded to the Winter 2011 Kindle Nation Citizen Survey conducted by Kindle Nation Daily in January.

A point of interest: Survey respondents were asked for their demographic information in the most gentle of ways. 2,228—or 98% of all 2,275 respondents—shared information about age, gender, and more.

The preponderance of respondents own and love their Kindle devices. The survey was open to the whole world during end of January, regardless of device they use to read ebooks. Survey details indicate large numbers of the respondents have devices other than Kindles on which they can read books from the Kindle Store. However, the overwhelming number of respondents do own Kindle devices, but are multi-device households.

The survey’s 15 questions collected detailed information on readers’ ebook buying habits, their preferences, their resistance to higher ebook prices, and their opinions on the key players in the book business, including authors, traditional publishers, independent authors, literary agents, Amazon and its CEO Jeff Bezos, Steve Jobs of Apple, and even Kindle Nation.

The data collected is detailed, so we will offer a series of articles breaking down the responses during the next few days.

For now, a closer look at the people who responded in general terms:
  • 67% are female, 33% male
  • 51.5% are over 54; 46.4% are between between 25 and 54; only 1.3% are under 25.
  • 70% call themselves “tech savvy,” but a significant 17.2% say they are not.
  • 75% love technology, and 70.1% are early adopters of new gadgets.
  • 17.3% use their Kindles when traveling internationally.
  • About 93% live in the US.
  • 1.5% are Canadian; 1.3% live in the UK, and another 3% are spread around the rest of the world. 
  • 7.1% frequently speak or read a language other than English.
  • 14% are — at some level — authors, publishers, journalists or bloggers.

(One of several Kindle Nation posts exploring the results of the Winter 2011 Kindle Nation Citizen Survey. Click here to see a breakdown of results.)

Winter 2011 Kindle Nation Citizen Survey Reaches 2,000 Respondents for First Time Ever, But There’s Still Time for Last-Minute Participants

by Stephen Windwalker
Editor of Kindle Nation

The late breaking news here at Kindle Nation is that at 9:24 am Eastern time (GMT-5) today we have officially reached 2,000 participants in the Winter 2011 Kindle Nation Citizen Survey for the first time ever. This is our fifth survey since we began conducting them twice each year, and each survey’s participation level has surpassed its predecessors, but with this one the citizens of Kindle Nation have blown through the 2,000 mark with almost 48 hours left before the survey closes at midnight Hawaii time on Monday night, January 31.

Special thanks to all of our participants and to our colleagues at Len at The Kindle Chronicles podcast, Bufo at the I Love My Kindle blog, Catherine at the Kindle Lending Club website, and Harvey at KindleBoards for helping to spread the word about the survey.

There’s still time to participate by clicking on this link:

Among other things, the survey results so far carry plenty of good news for indie authors and publishers. Here are some take-aways from a snapshot we took yesterday after the first 1,900 respondents.

Respondents continue to have strong positive feelings about bestselling authors (56% positive, 3% negative), but they don’t think much of the big agency model publishers (10% positive, 41% negative). Indeed, they have much more positive feelings, for instance, about:
  • Independent and emerging authors (52% positive, 1% negative)
  • Small independent publishers (35.5% positive, 4% negative)
  • Kindle Nation Daily (71% positive, 2% negative)
Influences such as electronic and print media reviews, bestseller lists, Oprah, or big bookstore displays in pointing readers to the books that they actually buy are in decline. Instead, respondents ranked the following, in order, as far more likely to influence them to buy books:
  • recommended or listed by Amazon.
  • recommended, listed, or excerpted on Kindle Nation.
  • reading a free excerpt, author interview, or other material on Kindle Nation or another source.
  • recommended by a friend, relative, or colleague.
Indie authors and indie publishers cannot survive without indie readers, and increasingly, readers are acting as if they are in charge when it comes to selecting the books they will read or acting as if they, the readers, are the final price-setting authorities:
  • 89% of respondents identified with the statement, “I frequently choose to delay purchasing an ebook that I want to read if I believe that the price is too high.”
  • 76% of respondents identified with the statement, “If publishers keep charging higher bestseller prices, I’ll buy more backlist or indie titles.”
And here, if you are interested, are links for our previous Kindle Nation Survey Results:

You Are Invited: Take the Winter 2011 Kindle Nation Citizen Survey

by Stephen Windwalker
Editor of Kindle Nation

Okay, I’ll cut to the chase here and begin by inviting you to participate in the Winter 2011 Kindle Nation Citizen Survey. Here’s a link:

But before you head over there — as I hope you will do in the next few moments — let me share a few words about why your participation is so important.

It seems like centuries ago in Kindle time, but in the late summer of 2009, it was big news when Amazon sold more ebook copies than print copies of Dan Brown’s The Lost Symbol. Within a year, that trend had spread to Amazon’s entire catalog, taken together: the company was selling more ebooks than print books overall, even though print sales themselves continued to increase.

But the velocity of change keeps increasing by astonishing leaps and bounds, and now we have learned that in each of the first three weeks following Christmas, publishers sold more ebooks than print books for over 35% of the top 50 titles on the USA Today bestseller list, including all of the top 6 books on the list last week.

So it is not hyperbole to say that there’s a revolution taking place in how we choose, buy, and read the books we love, and — just as importantly — in the roles that authors, publishers, retailers, agents and others play in bringing those books into existence, bringing them to your attention, and, of course, dividing up your book-buying dollar.

As a citizen of Kindle Nation, you are probably well aware already that you have a front row seat for this revolution. But it’s even better than that: as the greatest readers in the world, we are key participants in the revolution, at the barricades, making individual decisions that aggregate into larger trends that will force change upon the other participants. Whether or not we want to be change agents does not matter. To mangle a line from a recent election campaign, we are the change that traditional publishers have been having nightmares about.

Sometimes this kind of change occurs when the other participants figure out the trends and change their ways. Other times change occurs when those who don’t figure out the changing marketplace simply get run over and are replaced by those who do.

The dumbest of the dinosaurs never get beyond blaming and whining about the other players who they identify as leading the charge and forcing the changes. But the truth is that, as visionary and adaptive and aggressive as the change agents may be, if it hadn’t been them, it would have been somebody else.

If it hadn’t been Amazon and the Kindle, it would have been some other company and some other ebook reader. If it hadn’t been change-making authors like April Hamilton, Joe Konrath, Amanda Hocking, and Imogen Rose, it would have been other authors.

Change takes place when it is enabled by technology, by markets, and most of all by people. Change keeps a sharp eye out for market inefficiencies, for outmoded or unnecessary intermediaries, and for opportunities to improve the array of choices for, in this case, readers and writers. Change isn’t “right” or “wrong,” but like the sun that will rise again tomorrow morning, there’s not much of a percentage in opposing it.

To acknowledge the inevitability of change is not to suggest that there is anything random about the rise and the success of specific change agents. Again and again, those who play the biggest roles in bringing significant changes tend to be visionaries rather than copycats, doers rather than watchers, cowboys and cowgirls rather curmudgeons and cretins. Some of them succeed, some flame out, and some sell out their missionary evangelism by failing to listen to their customers along the way, but change finds a path and a place to continue its march.
So now more than ever, it is important for those in the book business to listen to you, the citizens of Kindle Nation. You speak every day in the choices you make about what books to buy, where to buy them, and at what prices. But it is also important to see what we as Kindle customers have to say about what influences us to buy the books we buy and what future features might be most important to us as readers.
All of which is why, a couple of times a year, we conduct the Kindle Nation citizen survey. There were 1,968 respondents for our last survey, which closed just before delivery of the first Kindle 3 units, on August 25, 2010. Each survey that we have conducted has been the biggest public survey ever up to that point among Kindle customers, and we hope you will help to make this one even bigger and more informative.

Here, once again, is the link to participate in the survey:

And here, if you are interested, are links for our previous Kindle Nation Survey Results:

Comments from Kindle Nation Survey Respondents: The Pleasures of Kindle Reading

In addition to responding directly to the questions in the Winter 2010 Kindle Nation Citizen Survey, the 1,892 individuals who responded also recorded hundreds of individual comments that provide some interesting insights into what makes Kindle owners tick. I’m in the process of breaking these down by category to share them here at Kindle Nation Daily. In the next few days we will look at comments in areas such as Using Kindle Apps, the Ipad and Other Devices, and Pricing for eBooks, but for starters we will focus on individual comments under the heading “The Pleasures of Kindle Reading.” Each bulleted comment is from a unique individual.

  • I have been using this device since November 2008, it has increased my reading enjoyment….so far I’ve read over 140 books on my Kindle
  • Am enjoying the many free books available that I would not thought about. Especially old classics such a the Russian authors. Occasionally lose my place and find it difficult to restore. Essentially find reading from Kindle better and easier than from the print books.
  • LOVE my Kindle and the price of books for downloading.
  • The kindle changed my life.  It made reading so much easier physically, I am not cluttering up my house with books, and I read more and faster than I ever had.  The quality of hard back and paperback books is very disappointing, I have books printed 100 years ago, and the bindings are still intact, while I also have books that are only 5 or 6 years old, and the bindings are seriously degraded.  Paperback books can only be read once or twice before the pages start falling out. I prefer ebooks.
  • I love the kindle – even the original. Hope that they can come to reasonable terms with the publishers.
  • Although I am new to the Kindle nation, I absolutely love my kindle and now prefer it to paper editions of books, for convenience, mobility and ease of use anywhere.
  • Avid reader; could not return to paper books after owning a Kindle. First Kindle was “injured” and I didn’t plan on replacing immediately After 3 days without my Kindle, I decided that the purchase was a necessity, not discretionary spending.
  • I received my Kindle for Christmas and use it everyday.
  • My Kindle is indispensable. I am disabled and unable to hold a book.  I not only read e-books on my Kindle, I listen to Audible content
  • Every book is a large font book.!
  • I should have waited a little longer for a reading device. I’m not that happy with this one. The more I use this device, the more I don’t want to use it. It is good for travel – other than that I prefer a ‘real’ book. Prices for digital books are way to high for what I get.
  • Love my Kindle, but since I usually borrow best sellers from the public library, this is costing me more to read than usual. I usually read 10 novels a month, borrowing 8 and buying 1 or 2. 
  • Sometimes  friends will lend me a book or 2 per month as well. i would love to be able to borrow books from the libray that are in kindle format. It is too complicated to get new decent books from the format they are offering at present. I am sure their technology wil catch up eventually.
  • My Kindle 2 is great especially on long plane flights.
  • Like 95% of the members of Kindle Nation, I love my K2 and have thoroughly enjoyed reading on it since receiving it in March 2009.  I can’t imagine reading any other way and I am an avid reader.
  • I’ve only had my Kindle a month and I love it.  I’d say my biggest disappointment is that new releases are not available for the Kindle for several months.  Of course, not every book in print is available but I didn’t expect they would be.
  • Kindle is exactly what I expected and has become my preferred way to read, including books themselves.  I read a lot.
  • “My eye sight is impaired.  I struggle to read a newspaper.  The Kindle has made reading possible with enlarged text.  The dictionary setup is very convenient.  My Washington Post subscription gives national news daily.  Shopping in Kindle store is very convenient.
  • I bought Kindle 2 out of necessity, an implosion of books at home. I long ago ran out of places to put books, but I am a voracious reader.
  • My wife and I love the Kindles!  We are out of room to store books, so it is wonderful to be able to read and then archive for future reference.  Screen is easy on the eyes and easy to use.  Still the best in our view.  Wish more publishers would use Kindle format.
  • My first Kindle was the Kindle 2 in June 2009.  I have been an avid eBook reader ever since…as long as it is a Kindle.  I am visually disabled so the Kindle DX was my next purchase and I love it!  I still use both on a regular basis.
  • I love this thing and read more on it that I do regular books. I prefer reading on the Kindle.
  • The Kindle 2 is my favorite and I’ve read over 120 books since I got it Feb 09 when it became available. I’ve done more reading in the last year than I did in the previous 20 years. I’ve rediscovered reading and it is wonderful!
  • New user – love it, but don’t yet know all the capabilities beyond Kindle books.
  • Excellent service and easier to read. Prices very reasonable
  • My KINDLE DX (US) is everything and more than I expected.  It’s a joy to use everyday.  I love that I can get most of the books I want downloaded to it, AND that I can also have them on my PC to read as an alternative convienence.
  • I also had an ebook several years ago( when they first came out) It was heavy and cumbersome the Kindle is comfortable to use
  • I wanted a Kindle from the minute I heard about the Kindle 1. It was too expensive for me.  When the Kindle 2 came out I still wanted one but waited and asked my kids for gift cards for Christmas.  I’m thrilled with my Katie Kindle.  I take her everywhere I think I might have a waiting time to read.  I LOVE MY KINDLE!
  • I like the Kindle because it does one thing and does it well.  Amazon support is an important aspect–maintains my digital library.
  • I have 2 Kindle 2s.  I got one for myself and my daughter kept stealing it, so I got her one.  We are a three Kindle family.
  • Have carried a Zeos Pocket PC primarily for reading ebooks for many years.  My Kindle has (finally) replaced it.
  • I am an avid reader.  I used to buy hardbacks.  Since I got my Kindle in December of 2007 I have never looked back.  Did not think I could love anything as much as I do my Kindle.
  • I wish you could tell what page you were on. I really love my Kindle. I would never go back to a regular book again.Wish I could put my ebook on a disk and then send it back to my Kindle if I would want it in the future again.
  • I have gone thru about 60 books since I got my Kindle. Have not made a trip to the library since I got it. Used to average about one trip a week. I am 87 years old and don’t mind at all, not having to make those trips. The Kindle service has been excellent as far as I am concerned. Recommend it highly.
  • Great device.I use it often. I hopr the price of books remain at $9.99
  • I received a Kindle while I was doing chemo therapy for breast cancer, t was a birthday present.  It was a life saver.  I am a voracious reader and many days I could only sit in a chair and read because I ached so badly, I even ignored my email. I have recently replaced the primary battery and added an SD card and it keeps on working.  Even tho I have a Kindle 1 and it has some quirks, I still love it.
  • The Kindle is the ideal reading device which happens to have other nice features. I purchased it primarily for reading and nothing else. The ability to have ebooks saves me money and physical space. I still purchase hardcover books and will always do so. I won’t however pay as much for an ebook as I do a hardcover copy.
  • Up until nine months ago, I had no desire for an electronic reader and only purchased the Kindle because of a long trip.  Now it is my preferred reading method.

Click here to see complete, detailed results of the survey, and keep your dial tuned to Kindle Nation Dailyhere on the web or here to have posts pushed directly to your Kindle — for ongoing breakdowns of the significance of the survey results.

Additional Survey Results, coming soon: