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Behind the Headlines: Amazon Announces Kindle for Android App for Release Summer 2010

Amazon announced overnight that it will release a Kindle for Android App this summer to allow Kindle content to be purchased, read, and synched on the Droid Incredible, Google Nexus One, HTC MyTouch, Motorola CLIQ, Motorola Droid, and other devices that have an SD card and run Android OS 1.6 or greater. Importantly, Amazon appears to be readying the Kindle for Android App for international roll-out.

No Kindle Required, and no surprise here, but kudos to Amazon for continuing its relentless march to make the Kindle platform available for free download on the widest possible array of popular mobile devices. The relatively new Android platform is capturing impressive early market share, despite the notion that one might get from the gadget and mainstream media that every family in the world will own 5 iPhones, 3 iPads, and an iPod Touch by Labor Day.

Amazon’s release and placeholder page don’t give away much information about the finer points of the Kindle for Android App feature set, but include a line that promises users will be able to “[a]djust the text size, add bookmarks, and view the annotations you created on your Kindle, computer, or other Kindle-compatible device.”

But I find it mildly intriguing that another line notes that “Kindle newspapers, magazines and blogs are currently not available on Kindle for Android.” Call me greedy, but when I see the juxtaposition of the words “currently” and “not available” in Amazon metadata or news releases, I take it to mean “We’re working on that and we will let you know when it is ready.”

Speaking of what the Kindle team may be working on, will a Kindle for Palm app be next up, or is it way too 2001 of me to suggest such a thing? A decade ago when I was at Inc. Magazine one of my responsibilities was to provide our magazine and book content digitally to Palm and Pocket PC owners through Peanut Press and netLibrary, and there were plenty of orders for those early days. Getting Kindle on those devices would, in my perhaps nostalgic view, kind of complete the circle so that some of Kindle’s device-apps team could spring to the next level and begin investing serious energy in important projects such as:

  • bringing all of the world’s languages and alphabets, if not to the Kindle device itself, at least to the Kindle for iPad and other devices;
  • making “plays-well-with-others” deals with some competitors’ dedicated ereaders; and
  • renewing its subsidiary Stanza platform as the app of choice to read free content from sites like the Internet Archive on the iPad, iPhone, and other devices.

The availability of the Kindle for Android, which is a Google-developed platform for mobile devices, could be one more ingredient to make things interesting as Google, fresh off recent failures as a mobile phone retailer with the Nexus One and a social network developer with Buzz, moves to try to find work as an online book retailer.

Here’s the guts of Amazon’s news release this morning:

Introducing Kindle for Android

Free Android app for reading allows customers to enjoy over 540,000 Kindle books on Android phones; Amazon offers Kindle apps for the iPhone, iPod touch, iPad, Mac, PC, BlackBerry and, soon, Android


SEATTLE, May 18, 2010 (BUSINESS WIRE) –Amazon.com, Inc. (NASDAQ: AMZN) today announced that Kindle for Android, the free application that lets readers around the world enjoy Kindle books on their Android phones, is coming this summer. Kindle for Android enables customers to discover and read from over 540,000 books in the Kindle Store — the largest selection of the most popular books that people want to read — including New York Times Bestsellers and New Releases from $9.99. Like all Kindle apps, Kindle for Android will include Amazon’s Whispersync technology, which saves and synchronizes a customer’s bookmarks across their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and, soon, Android, so customers always have their reading material with them and never lose their place. Kindle is the most wished for, most gifted and #1 bestselling product on Amazon.com.

“Kindle for Android is the perfect companion application for Kindle and Kindle DX owners, and is also a great way for customers to enjoy over 540,000 books in the Kindle Store even if they don’t yet have a Kindle,” said Jay Marine, director, Amazon Kindle. “We think customers are going to love the convenience and simplicity of having instant access to a massive selection of books from Amazon on their Droid, Nexus, Incredible and many more Android devices.”

Android owners can take advantage of the features that customers love about Kindle and Kindle app experience, including:

  • Search more than 540,000 books, including 96 of 110 New York Times Bestsellers, plus tens of thousands of the most popular classics for free directly from their Android device. Bestsellers such as “Backlash” by Aaron Allston, “Big Girl” by Danielle Steel, “The Immortal Life of Henrietta Lacks” by Rebecca Skloot, and “The Lost Symbol” by Dan Brown, and hundreds of thousands of other popular books are $9.99 or less in the Kindle Store
  • Browse by genre or author, and take advantage of all the features that customers enjoy in the Kindle Store, including Amazon.com customer reviews, personalized recommendations and editorial reviews
  • Access their library of previously purchased Kindle books storedon Amazon’s servers for free
  • Synchronize last page read between their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and, soon, Android
  • Choose from five different font sizes
  • Read the beginning of books for free before they decide to buy
  • Read in portrait or landscape mode, tap on either side of the screen or flick to turn pages

Customers can see a sneak peak and sign up to receive an e-mail when Kindle for Android is available at http://www.amazon.com/kindleforandroid.

Kindle Nation Daily Free Book Alert for Monday, May 17: Presenting to Win: The Art of Telling Your Story, The Art of Asking, The Truth About Negotiations and Dozens More

We’ve had an excellent mix of new Kindle free promotions in the past few days, topped off with four new listings today:

The Truth About Negotiations by Leigh L. Thompson

by Jerusha Clark

Christian publisher Zondervan has two new free promotional titles in the Kindle Store this morning, including Private Justice by Terri Blackstock, a favorite with Kindle owners:

Check out our new listing of the first 30 months of month-by-month Kindle Store bestsellers here: Kindle Store Bestsellers, Month-by-Month for the First 30 Months

Here are our other updated free promotional listings in the Kindle Store as of May 17:

Product Description

On the road to forever, anything goes-
An Out of Uniform story.
Carson Scott is the king of one-night stands, so a naughty encounter with a sexy brunette in a nightclub supply closet is right up his alley. When his mysterious seductress disappears, he-s blindsided by an unfamiliar emotion-disappointment. One thing-s for sure-if he ever encounters his lady of the evening again, he won-t let her slip away so easily.
Between her catering business, family issues, and her broken heart, Holly Lawson has too much on her plate to think about committing to a serious relationship. Hot, sweaty, anonymous sex with a Navy SEAL-now that sounds like the perfect appetizer to take the edge off. With no plans to ever see him again, she indulges in a fling. Only to come face to face with him weeks later while working a wedding.
Worse, Carson is hell-bent on the one thing she doesn-t want. The R word. She has no intention of falling for him, but in the face of his seductive, mind-changing methods, her resistance is crumbling-
Warning: This title contains a ridiculously hot Navy SEAL, a sassy heroine, and sex in a supply closet. Read only if you have time to take a cold shower afterwards. Graphic sex, explicit language.

Milrose Munce and the Den of Professional Help
Proper Pursuit, A
Prayer
Sheet Music: Uncovering the Secrets of Sexual Intimacy inMarriage
Tender Graces
The Minister
Colters
Swashbuckling Fantasy: 10 Thrilling Tales of Magical Adventure
Forbidden: The Sacrifice (Book 1)
Star Wars: Lost Tribe of the Sith #4: Savior
Breach of Trust
Snow Melts in Spring
Unlock the Hidden Job Market: 6 Steps to a Successful Job SearchWhen Times Are Tough
The First Drop of Rain
Living and Learning with New Media: Summary of Findings from theDigital Youth Project
The Joy of Pregnancy: The Complete, Candid, and ReassuringCompanion for Parents-to-Be
The Future of Learning Institutions in a Digital Age
Confronting the Challenges of Participatory Culture: MediaEducation for the 21st Century
Young People, Ethics, and the New Digital Media: A Synthesis fromthe Good Play Project
New Digital Media and Learning as an Emerging Area and"Worked Examples" as One Way Forwar...
Economic Report of the President
Budget of the United States Government, Fiscal Year 2011
The Civic Potential of Video Games
Star Wars: Lost Tribe of the Sith #1: Precipice
Star Wars: Lost Tribe of the Sith #3: Paragon
The Wild
The Hunters
The Reincarnationist Series
The Devil
A Very Special Delivery
Baby Bonanza
Kiss Me Deadly
Homespun Bride
Speed Dating
When Night Falls
Publish on Amazon Kindle with the Digital Text Platform
Star Wars: Lost Tribe of the Sith #2: Skyborn
Hide in Plain Sight
Slow Hands
Irresistible Forces
Dancing in the Moonlight
Crime Scene at Cardwell Ranch
His Lady Mistress
My Soul to Lose
The Bride
Once a Cowboy
More Blood, More Sweat and Another Cup of Tea
Stopping Time, Part 1
Stopping Time, Part 2

Kindle Nation Daily Free Book Alert for Sunday, May 16: Two Highly Rated Novels from Christian Publisher Zondervan, and Dozens More

Christian publisher Zondervan has two new free promotional titles in the Kindle Store this morning, including Private Justice by Terri Blackstock, a favorite with Kindle owners:

Check out our new listing of the first 30 months of month-by-month Kindle Store bestsellers here: Kindle Store Bestsellers, Month-by-Month for the First 30 Months

Here are our other updated free promotional listings in the Kindle Store as of May 16:

Product Description

On the road to forever, anything goes-
An Out of Uniform story.
Carson Scott is the king of one-night stands, so a naughty encounter with a sexy brunette in a nightclub supply closet is right up his alley. When his mysterious seductress disappears, he-s blindsided by an unfamiliar emotion-disappointment. One thing-s for sure-if he ever encounters his lady of the evening again, he won-t let her slip away so easily.
Between her catering business, family issues, and her broken heart, Holly Lawson has too much on her plate to think about committing to a serious relationship. Hot, sweaty, anonymous sex with a Navy SEAL-now that sounds like the perfect appetizer to take the edge off. With no plans to ever see him again, she indulges in a fling. Only to come face to face with him weeks later while working a wedding.
Worse, Carson is hell-bent on the one thing she doesn-t want. The R word. She has no intention of falling for him, but in the face of his seductive, mind-changing methods, her resistance is crumbling-
Warning: This title contains a ridiculously hot Navy SEAL, a sassy heroine, and sex in a supply closet. Read only if you have time to take a cold shower afterwards. Graphic sex, explicit language.

Milrose Munce and the Den of Professional Help
Proper Pursuit, A
Prayer
Sheet Music: Uncovering the Secrets of Sexual Intimacy inMarriage
Tender Graces
The Minister
Colters
Swashbuckling Fantasy: 10 Thrilling Tales of Magical Adventure
Forbidden: The Sacrifice (Book 1)
Star Wars: Lost Tribe of the Sith #4: Savior
Breach of Trust
Snow Melts in Spring
Unlock the Hidden Job Market: 6 Steps to a Successful Job SearchWhen Times Are Tough
The First Drop of Rain
Living and Learning with New Media: Summary of Findings from theDigital Youth Project
The Joy of Pregnancy: The Complete, Candid, and ReassuringCompanion for Parents-to-Be
The Future of Learning Institutions in a Digital Age
Confronting the Challenges of Participatory Culture: MediaEducation for the 21st Century
Young People, Ethics, and the New Digital Media: A Synthesis fromthe Good Play Project
New Digital Media and Learning as an Emerging Area and"Worked Examples" as One Way Forwar...
Economic Report of the President
Budget of the United States Government, Fiscal Year 2011
The Civic Potential of Video Games
Star Wars: Lost Tribe of the Sith #1: Precipice
Star Wars: Lost Tribe of the Sith #3: Paragon
The Wild
The Hunters
The Reincarnationist Series
The Devil
A Very Special Delivery
Baby Bonanza
Kiss Me Deadly
Homespun Bride
Speed Dating
When Night Falls
Publish on Amazon Kindle with the Digital Text Platform
Star Wars: Lost Tribe of the Sith #2: Skyborn
Hide in Plain Sight
Slow Hands
Irresistible Forces
Dancing in the Moonlight
Crime Scene at Cardwell Ranch
His Lady Mistress
My Soul to Lose
The Bride
Once a Cowboy
More Blood, More Sweat and Another Cup of Tea
Stopping Time, Part 1
Stopping Time, Part 2

Kindle Nation Daily Free and Bargain Book Alert for Saturday, May 15: Heat of Passion: An Out of Uniform story by Elle Kennedy

Product Description

On the road to forever, anything goes-
An Out of Uniform story.
Carson Scott is the king of one-night stands, so a naughty encounter with a sexy brunette in a nightclub supply closet is right up his alley. When his mysterious seductress disappears, he-s blindsided by an unfamiliar emotion-disappointment. One thing-s for sure-if he ever encounters his lady of the evening again, he won-t let her slip away so easily.
Between her catering business, family issues, and her broken heart, Holly Lawson has too much on her plate to think about committing to a serious relationship. Hot, sweaty, anonymous sex with a Navy SEAL-now that sounds like the perfect appetizer to take the edge off. With no plans to ever see him again, she indulges in a fling. Only to come face to face with him weeks later while working a wedding.
Worse, Carson is hell-bent on the one thing she doesn-t want. The R word. She has no intention of falling for him, but in the face of his seductive, mind-changing methods, her resistance is crumbling-
Warning: This title contains a ridiculously hot Navy SEAL, a sassy heroine, and sex in a supply closet. Read only if you have time to take a cold shower afterwards. Graphic sex, explicit language.

Check out our new listing of the first 30 months of month-by-month Kindle Store bestsellers here: Kindle Store Bestsellers, Month-by-Month for the First 30 Months

Here are our other updated free promotional listings in the Kindle Store as of May 15:

Milrose Munce and the Den of Professional Help
Proper Pursuit, A
Prayer
Sheet Music: Uncovering the Secrets of Sexual Intimacy inMarriage
Tender Graces
The Minister
Colters
Swashbuckling Fantasy: 10 Thrilling Tales of Magical Adventure
Forbidden: The Sacrifice (Book 1)
Star Wars: Lost Tribe of the Sith #4: Savior
Breach of Trust
Snow Melts in Spring
Unlock the Hidden Job Market: 6 Steps to a Successful Job SearchWhen Times Are Tough
The First Drop of Rain
Living and Learning with New Media: Summary of Findings from theDigital Youth Project
The Joy of Pregnancy: The Complete, Candid, and ReassuringCompanion for Parents-to-Be
The Future of Learning Institutions in a Digital Age
Confronting the Challenges of Participatory Culture: MediaEducation for the 21st Century
Young People, Ethics, and the New Digital Media: A Synthesis fromthe Good Play Project
New Digital Media and Learning as an Emerging Area and"Worked Examples" as One Way Forwar...
Economic Report of the President
Budget of the United States Government, Fiscal Year 2011
The Civic Potential of Video Games
Star Wars: Lost Tribe of the Sith #1: Precipice
Star Wars: Lost Tribe of the Sith #3: Paragon
The Wild
The Hunters
The Reincarnationist Series
The Devil
A Very Special Delivery
Baby Bonanza
Kiss Me Deadly
Homespun Bride
Speed Dating
When Night Falls
Publish on Amazon Kindle with the Digital Text Platform
Star Wars: Lost Tribe of the Sith #2: Skyborn
Hide in Plain Sight
Slow Hands
Irresistible Forces
Dancing in the Moonlight
Crime Scene at Cardwell Ranch
His Lady Mistress
My Soul to Lose
The Bride
Once a Cowboy
More Blood, More Sweat and Another Cup of Tea
Stopping Time, Part 1
Stopping Time, Part 2

Kindle Nation Daily Free and Bargain Book Alert for Friday, May 14: Thousands of Nearly Free Science Fiction, Erotica, Mystery, Romance, and Horror Titles

Not much new to report in the “free books” category this morning, so let’s take a look at some offerings in the price range from $.01 to $0.99, with the caveat that there are no implicit recommendations here!

Check out our new listing of the first 30 months of month-by-month Kindle Store bestsellers here: Kindle Store Bestsellers, Month-by-Month for the First 30 Months

Here are our updated free promotional listings in the Kindle Store as of May 14:

Milrose Munce and the Den of Professional Help
Proper Pursuit, A
Prayer
Sheet Music: Uncovering the Secrets of Sexual Intimacy inMarriage
Tender Graces
The Minister
Colters
Swashbuckling Fantasy: 10 Thrilling Tales of Magical Adventure
Forbidden: The Sacrifice (Book 1)
Star Wars: Lost Tribe of the Sith #4: Savior
Breach of Trust
Snow Melts in Spring
Unlock the Hidden Job Market: 6 Steps to a Successful Job SearchWhen Times Are Tough
The First Drop of Rain
Living and Learning with New Media: Summary of Findings from theDigital Youth Project
The Joy of Pregnancy: The Complete, Candid, and ReassuringCompanion for Parents-to-Be
The Future of Learning Institutions in a Digital Age
Confronting the Challenges of Participatory Culture: MediaEducation for the 21st Century
Young People, Ethics, and the New Digital Media: A Synthesis fromthe Good Play Project
New Digital Media and Learning as an Emerging Area and"Worked Examples" as One Way Forwar...
Economic Report of the President
Budget of the United States Government, Fiscal Year 2011
The Civic Potential of Video Games
Star Wars: Lost Tribe of the Sith #1: Precipice
Star Wars: Lost Tribe of the Sith #3: Paragon
The Wild
The Hunters
The Reincarnationist Series
The Devil
A Very Special Delivery
Baby Bonanza
Kiss Me Deadly
Homespun Bride
Speed Dating
When Night Falls
Publish on Amazon Kindle with the Digital Text Platform
Star Wars: Lost Tribe of the Sith #2: Skyborn
Hide in Plain Sight
Slow Hands
Irresistible Forces
Dancing in the Moonlight
Crime Scene at Cardwell Ranch
His Lady Mistress
My Soul to Lose
The Bride
Once a Cowboy
More Blood, More Sweat and Another Cup of Tea
Stopping Time, Part 1
Stopping Time, Part 2

Waves of Change in the Kindlesphere: How the Kindle Store is Evolving into Three Stores to Sharpen Competition and Marginalize Outliers

The waves of change continue in the Kindlesphere.

  • In the next few weeks we expect to see the launch of the Kindle Apps Store, the rollout of new accessibility features including what Amazon calls “audible menuing,” big changes in royalties and publishing features for Kindle authors and publishers, and a completion of the rollout of version of 2.5 of the operating software for the latest generation Kindle and Kindle DX. 
  • Many of us are watching with great interest for the denouement of the negotiations/controversies/conflicts that’s currently keeping new Penguin titles out of the Kindle Store and all Random House titles out of the iBooks Store.
  • On the hardware side, it remains to be seen whether Amazon will work as hard or place as high a priority on delivering the inevitable Super Kindle with the color touch display as it is working to make what will soon be an installed base of 100 millions iPads, iPhones, and iPod Touches super selling venues for Kindle and other digital content, including wolfish Video on Demand offerings donning the sheep’s clothing of the Netflix for iPad app if Amazon pulls the trigger on a Netflix acquisition.

But let’s focus today on dramatic if evolutionary changes that are occurring in the Kindle Store catalog.

Yesterday’s report that Amazon will soon drop free Kindle books from its main Kindle Store bestseller lists is just another portent that, in some ways, the Kindle Store is in the process of being transformed into three stores:

  • the Kindle bookstore to which we have grown accustomed over the past couple of years, with a large and diverse catalog of over half a million titles priced mostly between $2.99 and $9.99, currently growing at around 25,000 titles a month, and including work of distinction by emerging authors as well as bestsellers by established author;
  • several thousand other “new release” titles from publishers who have signed onto the agency model price-fixing pact, at least temporarily, with prices set between $10 and $15;
  • a growing number of free books including Amazon’s current “private label” catalog of public domain titles, a growing number of free promotional titles, and millions of other free public domain titles from third-party sites that Amazon will make increasingly seamless to download and read on the Kindle platform, perhaps with the kind of overhauled, Kindle-compatible “Stanza @ Kindle” offering that might have been behind the departure of Stanza fountainhead Neelan Choksi from Stanza.Amazon.com the other day). .

Now, or beginning at some point between now and June 30, Amazon will be making a major effort to organize the vast majority of Kindle store prices so that they fall in the $2.99 to $9.99 range. As I noted here when Amazon announced this program, Amazon will be using honey rather than vinegar, with an offer to pay direct 70% royalties to all authors and publishers who set prices in this price range through Amazon’s Kindle-compatible Digital Text Platform and participate fully in other Kindle features like text-to-speech.

There will be other outliers, including declining percentages of the total catalog that is priced between $.01 and $2.98 or over $14.99. The contraction of offerings in these price ranges, of course, will be driven by the promise of direct 70% royalties. For titles currently earning the standard Kindle DTP royalty of 35% at sales-suppressing prices from $15 to $19.99, (or, for that matter, $10 to $14.99), bringing the suggested retail list price down to $9.99 and taking any other steps necessary to comply with the new 70% royalty program ought to be a no-brainer for any author or publisher capable of doing the math. As a cursory check of the Kindle Store’s current bestselling titles in that $15-to-$20 price range reveals, there are precious few titles that are cracking the top 2,500 at such prices, and many would experience significantly higher sales at the $9.99 price range.

In a post the other day about bargain prices for a couple of Elizabeth Peters ebooks in the Kindle Store, I made the point that readers may actually be able to influence publisher pricing behavior when we jump on bargain prices like those mentioned in the post, even while the Kindle bestseller list shows some signs that Kindle owners are accepting agency-model pricing:

When an agency model publisher fixes a low price for a backlist title like these, the publishing is putting itself in a position to learn a great deal about pricing, sales, and profitability in the ebook world. Based on my own experiences and those of other authors, I believe that the ideal Kindle Store price for many backlist titles is in the $2.99 to $4.99 range, and that most such titles, if they are quality books with a little bit of marketing effort behind them are likely to sell roughly twice as many copies if they are reduced from $9.99 to $4.99 or roughly three times as many if they are reduced from $9.99 to $2.99. If Hachette and other publishers find out that such formulas apply to their backlist titles, it could be a powerful incentive for them to lower prices wherever possible.

So, the fun continues. When there’s competition between business behemoths like Amazon and Apple, it tends to be complicated by all kinds of counterforces, not the least of which are the many ways in which the two companies are partners. But as nice a guy as Jeff Bezos may be, he is also, to his great credit, the leader of a company that is as ruthlessly committed to fostering competition within the Kindle Store as it is to competing with other businesses in the ebook sector. The result for customers in the Kindle Store as elsewhere in AmazonWorld is like to be ever greater selection and, over the long haul, ever better pricing.

Related posts:

Amazon to Drop Free Books from Kindle Bestseller List

To mangle a snarky old line from my not-so-recent adolescence, I took a picture of the zero-priced books at the top of the Kindle Store’s Bestseller list (at right), because it will last longer.

That’s right. Rachel Deahl of Publisher’s Weekly has reported today that an Amazon representative told her that, within “a few weeks,” Amazon “will be splitting its Kindle bestseller list, creating one list for paid books and another for free titles.”

As of today, the top 10 titles on the Kindle bestseller list, and 33 of the top 50, are either currently free or achieved their lofty ranking due to being free until the past couple of days.

The prospect of a bifurcated list will certainly create a different look and feel for the Kindle Store sales rankings, and could conceivable reduce the incentive for publishers and authors to offer free promotional downloads of some of their Kindle-formatted books. But if Deahl’s report is true the new top 10 will soon include names like Larsson, Patterson, Turow, Stocket, Quindlen, Coben, Bush, Baldacci, Junger, and Rachman.

We’ll be back soon with some analysis of how this reported change will fit in with a number of major changes that are now in the process of occurring in the Kindle catalog.