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Around the Kindlesphere, February 25, 2010: iPad Killers and Kindle Apps

  • It’s 9 a.m. in Arlington, 6 a.m. in Cupertino, and still no Apple Store pre-order page for the Apple iPad despite rumors that the new tablet would be available for pre-order today. While we keep watch for you there, you can go to Amazon for a Protective Carrying Case, or to M-Edge to scope out a colorful choice of protective covers soon to be released for the iPad.
  • If you’re among those who are questioning whether you want to lay out the $1,500-$2,500 that it will cost to keep a 3G iPad up and running over three or four years, the time may be coming when the iPad’s availability drives down prices for Apple’s iPod Touch. My partner in a Committed relationship loves the Kindle for iPod Touch app: she just finished reading Elizabeth Gilbert’s latest on her Touch (we bought the bestseller in the Kindle Store for $9.99), and brought the iPod to her book group last night so she could check her bookmarks during the conversation. Best place to keep track of the best prices for the various iPod Touch models?  Amazon’s iPod Store.

Speaking of Apple, two little snippets that caught my eye from the 24/7WallStreet blog:

46.7% of All Kindle Books Priced Under $5, 12.3% at $9.99, and Only 3.23% Between $10 and $14.99

Some pundits who pay only occasional attention to ebook pricing have been trying to make the case lately that Amazon could soon see its plus-90% ebook market share sink like a stone because of the high prices that Steve Jobs and the big traditional publishers are forcing on the Kindle Store.

Not so much, at least not yet.

With all the talk about the Apple 5, the so-called “Agency Model,” and rising ebook prices, it might be easy to miss the fact of the matter, which is that, as of this morning, 209,000 of the 447,000 titles in the Kindle Store are priced under five bucks. That’s 46.7% of the total, and here’s a breakdown by price points. To fine tune your search, click on any of these links and use Amazon’s search terms in the left sidebar column to select for category or genre, average customer review, or “new release” status.

What are the counts at higher price points? Interestingly, there’s a lot less going on the various “bestseller” price points than one might expect, including a grand but paltry total of 3.23% of all Kindle books currently priced between $10 and $14.99. But do not fear! Steve Jobs is coming!

What’s up with 20% of the titles priced at $15 and over? Not that much. None of those 87,771 titles are currently among the top 175 bestsellers in the Kindle Store, and some of those that are doing best are actually multi-volume sets. For single-volume books priced above $15 in  the Kindle Store, a comparison of their sales rankings in hardcover and ebook formats suggest that Kindle owners are staying away from them in droves.


Around the Kindlesphere, February 24, 2010

I’ve shared a lot of my own posts with you in the past few days, but I’m not the only one in the Kindlesphere with important things to say. Here are a few links to other posts, articles, and reports by my colleagues that are well worth reading:

  • Mike Serbinis, CEO of global ebook retailer Kobo (formerly Shortcovers) shares some predictions about changes we could see in the ebook work this year and beyond, and they include the $99 ereader, the $4.99 bestseller, 15 million ebook readers sold in 2010, and, “by 2015, at least 50% of eBook sales will come from entrants that don’t even sell hardcopy books today.”
  • O’Reilly Publishing’s annual Tools of Change Conference just ended, with white hot focus on issues of importance to publishers, authors, and readers of ebooks and print books alike, and TeleRead editor Paul Biba did a magnificent job of reporting on the news and the discourse generated at the conference. His tweets here will lead you to the key stories.
  • IndieAuthor April L. Hamilton has posted an interesting interview over at Publetariat with Leigh Cunningham, founder of the fledgling Association of Independent Authors. I’m a member myself, and it is an organization that I believe could become very important in the next few years. If you are a current or prospective independent author, I encourage you to join, and I’m happy to share the news that first-year membership fees are being waived through the end of February for new members who use the promotional code “COMP” while registering.
  • As we’ve reported before, the number of free books in the Kindle Store is about to expand by more than 300 percent with the addition of some 65,000 books that have been digitized by the British Library, including thousands of 19th-century guilty pleasures that were known then as “penny dreadfuls.” We’ll let you know when the books are available for free download to your Kindle, and meanwhile, here’s the news release issued yesterday by the British Library.
  • Len Edgerly just posted a terrific 25-minute interview with author and change guru Seth Godin at Len’s The Reading Edge podcast.
  • At TheConsumerist, Chris Walters has an incisive analysis, entitled “Publisher: ‘If You Can Afford An Ebook Device, You Can Pay More For Ebooks,’ on some of the dreck issuing forth from self-appointed spokespeople for traditional publishers, like Michael Cader of Publisher’s Marketplace.

Enjoy. I’ll recharge my batteries, read some fiction, and be back tomorrow with a fresh post on what’s really going on as well as some Kindle tips and links to Kindle bargains.

 

From the Kindle Nation Mailbag: How long does it take for text-to-speech to activate?

Thanks to Kindle Nation citizen Carter A. for this question about the Kindle’s text-to-speech feature:

Dear Mr. Windwalker,
Sometimes it seems to me that my Kindle takes a long time to boot or to start the text to speech feature. What is the standard amount of seconds it should take to load a book and start the T2S feature?
thank you,
Carter A.
Carter, although Kindle’s documentation offers no guidance on this question, here’s my empirical experience from having listened to hundreds of books and other documents on my Kindle:
  • Generally the text-to-speech feature kicks in and begins reading aloud about 5-6 seconds after I activate it by pressing the [Aa] key and using the 5-way to select “turn on” on the Text-to-Speech line of the ensuing pop-up display.
  • However, if I use the alternative approach to activate text-to-speech — holding down the [UP ARROW] key and the [SYM] key simultaneously — it ordinarily takes 12 to 15 seconds for the feature to kick in and begin reading aloud.
  • If I re-activate the text-to-speech by pressing the space bar after I have paused it by pressing the space bar, it ordinarily kicks back in within a second or two.
If text-to-speech doesn’t begin reading to you within 15 seconds, it’s worth troubleshooting:
  • Make sure that the book you are reading has text-to-speech enabled. You can check this on any book’s product detail page either on your computer or in your Kindle’s gateway to the Kindle Store.
  • Make sure that your Kindle volume is turned up by pressing the [Volume Up] button on the Kindle’s right edge.
You may also notice that, whenever your Kindle’s text-to-speech is active, almost all other Kindle features are either suppressed or very slow. If you want to speed it up, you’ll need to turn off text-to-speech.

All of this, of course, applies to the Kindle 2, Kindle Global, or Kindle DX, since there is no text-to-speech feature on the Kindle 1.

Hope this helps!

"Strong Nook Sales Boost B&N Online Sales" Story? It’s Just Spin

File it under Silk Purses and Sow’s Ears.

Just in case you hear a business headline that seems to suggest that the nooK is spurring huge increases in online sales for Barnes & Noble, don’t let the spinmeisters mislead you. The real meaning of today’s Barnes & Noble quarterly earnings report is exactly the opposite of the spin from B&N. Here’s what they are saying:

Online (B&N.com) sales rose 32% to $210 million. B&N.com sales accelerated during the quarter and were up 67% in January compared to January 2009.  CEO Steve Riggio attributed much of the online sales gain to the launch of the nook e-reader, which began shipping in the middle of the quarter. He added that nook sales have been ‘strong at our bookstores since the product became available earlier this month.’

Excuse me?

$210 million in total online sales for the quarter ended January 31 is being presented as some kind of triumph and indication of the power of the nooK?

I know, it can be hard to keep track of all the zeroes, but how does B&N’s $210 million in total quarterly online sales compare with Amazon’s total online sales for the quarter?

Amazon’s figure was $9.52 billion for the quarter ended December 31, 2009, or 45 times those of B&N.com.

In 1997, when Barnes & Noble launched its online bookstore, my neighbors at Cambridge’s Forrester Research used the catchy wordplay “Amazon.toast” to predict how the competition between B&N, then America’s largest bookseller, and the upstart Amazon would play out. Let’s just say that Forrester didn’t nail that prediction. In 2003 B&N accounted for about 20% of U.S. bookselling market share, and Amazon for about 10%. The two companies still account for roughly 20% and 10% market share, but they have changed places.

But the markets don’t seem to be fooled by the latest Barnes & Noble spin job, especially after the company’s launch of the Nook was marred by one misleading claim after another. At mid-day in the markets the company’s stock is down about 5 percent.

Kindle Nation Daily Free Book Alert for Tuesday, February 23, 2010: Dead Witch Walking, Dozens of Free Promotional Titles, and a Link to All 19,794 Kindle Freebies

When Night Falls

"Strong Nook Sales Boost B&N Online Sales" Story? It’s Just Spin

File it under Silk Purses and Sow’s Ears.

Just in case you hear a business headline that seems to suggest that the nooK is spurring huge increases in online sales for Barnes & Noble, don’t let the spinmeisters mislead you. The real meaning of today’s Barnes & Noble quarterly earnings report is exactly the opposite of the spin from B&N. Here’s what they are saying:

Online (B&N.com) sales rose 32% to $210 million. B&N.com sales accelerated during the quarter and were up 67% in January compared to January 2009.  CEO Steve Riggio attributed much of the online sales gain to the launch of the nook e-reader, which began shipping in the middle of the quarter. He added that nook sales have been ‘strong at our bookstores since the product became available earlier this month.’

Excuse me?

$210 million in total online sales for the quarter ended January 31 is being presented as some kind of triumph and indication of the power of the nooK?

I know, it can be hard to keep track of all the zeroes, but how does B&N’s $210 million in total quarterly online sales compare with Amazon’s total online sales for the quarter?

Amazon’s figure was $9.52 billion for the quarter ended December 31, 2009, or 45 times those of B&N.com.

In 1997, when Barnes & Noble launched its online bookstore, my neighbors at Cambridge’s Forrester Research used the catchy wordplay “Amazon.toast” to predict how the competition between B&N, then America’s largest bookseller, and the upstart Amazon would play out. Let’s just say that Forrester didn’t nail that prediction. In 2003 B&N accounted for about 20% of U.S. bookselling market share, and Amazon for about 10%. The two companies still account for roughly 20% and 10% market share, but they have changed places.

But the markets don’t seem to be fooled by the latest Barnes & Noble spin job, especially after the company’s launch of the Nook was marred by one misleading claim after another. At mid-day in the markets the company’s stock is down about 5 percent.