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Publetariat Dispatch: 8 Myths About Reading Books on Mobile Phones

Publetariat: For People Who Publish!
In today’s Publetariat Dispatch, Piotr Kowalczyk addresses common myths about using smartphones as e-readers.

According to Wikipedia there are 4.6 billion mobile phones in the world. It’s a huge number. But people don’t try to read books on them. In this post I’d like to address some of the most popular reasons, which prevent us from doing it.

The screen is too smallThis is true – if you still own a 5-year old phone with black&white screen large enough to show in full length only a phone number (if you’re lucky). But things change, and one of the quickest developing ones are mobile phones. More and more people buy smartphones. They have screens large enough to make their producers cry: “Hey you can even watch movies on this phone!”

I’ve heard many times that reading on a mobile phone is a disaster. Now try to watch a movie. It stops every 5 seconds, as it takes a lot of time to download it. THIS is a disaster.

Let’s compare sizes. For a book, you have an A5 format (average paper book) vs a phone screen. For a video, you as a reference we can use a 21″ TV screen. If we can shrink our video world that much, why we can’t do the same with books?

Another comparison. On average the screen of a smartphone has the width of a text column in a newspaper. If the size of a text field in a paper edition of The New York Times is not enough for you, then you can also complain about a mobile phone.

This is bad for eyesThis is truly mysterious point of view. If you read on your 21″ desktop computer monitor – this is bad for your eyes. But the smaller the device is, the less it affects your eyes.

The font is too smallThis argument comes usually with a first one, but I guess it’s also connected in some way with a general perception of what the e-book is. There are still a lot of people who think, that an e-book is a fixed pdf document, and that you need to scroll and zoom a lot to see anything.

It’s not true any more. More and more e-books are made with mobile devices in mind. They have a proper format (like ePub), which enables a user to change a font size, among many other features. That means you can enlarge a font to the size you want. Kid book size needed? There you go.

There are few books available

People with the knowledge of modern e-book formats, still think that the number of publications is very limited and they are hard to find.

The truth is that any major e-bookstore now offers books in mobile friendly formats. Do you have an account at Amazon? All books in Kindle e-bookstore are well readable on smartphones. That means you log in to your Amazon account from your cellphone and start reading an e-book in minutes. Same with Barnes&Noble or Borders. What’s more important, there are sites devoted to mobile reading, like Feedbooks or Wattpad. Go there and you’ll see how many good books you can download to your mobile phone – for free.

Extra effort is needed to get a bookIf you have a smartphone, you can easily turn it into an e-reader – I wrote a short post about it. What you need is to choose your favourite method. The most popular and the easiest way is to download an application. For iPhone OS you have Stanza. Free books for Android are available via Aldiko application. Kindle and Kobo have apps for both mobile OS-es.

Another way is managing and reading books via a mobile browser. This is what Google Editions is going to bring to an e-book world in the coming days. Reading books will be even easier. No special app needed, you’ll use your smartphone’s browser.

One thing is clear. You absolutely don’t need to learn anything about format-to-format conversions to start reading books on your mobile phone.

It costs moneyMost e-book reading apps are free of charge. What you need to pay for is books themselves. So if you think, that turning your mobile phone into an e-reader will cost you an extra money –  you’re just wrong.

What you may want to know is that there are two kinds of apps in the applications markets. One is a program to read and manage books downloaded to it. The other one is a book-app – a book sold as a separate application.

If you want to give the e-books a try at no cost the best way is to download Stanza for iPhone or Aldiko for Android. They both give you the access to free resources from Feedbooks – public domain books as well as new titles from self-published authors.

It’s inconvenient to manage a book librarySome of us think, that building a book library based on a mobile phone is a useless work. Managing all the books from a small device is hard to imagine.

You don’t need to assume that any more. With cloud-based services you can access your library from a lot of devices, like a computer, a tablet, an e-reader – and a mobile phone.

You don’t need to manage your library from a mobile phone – just pick up the most convenient device for that.

Phones will be replaced by better-suited devices anywayNot true. Tablets, e-readers and phones will be used simultaneously. I’m sure that with the availability of bookshelves in the cloud, anyone will want to have a comfort to access books from whatever device he’s got at hand. The big decision to make will be “tablet or e-reader”, but smartphones? We have them anyway, they can be easily turned into e-reading devices.

And they can be used to read books on the go, anywhere where there was no reason to take a bigger device – but there is time to read books.

This is a reprint from Piotr Kowalczyk‘s Password Incorrect.

Is It a Kindle World? 28 Million EBook Readers Projected by 2013

We all know that a picture is worth 1,000 words, even in this economy. But are charts like these worth 28 million Kindles?


Thanks to David Rothman’s heads up at
TeleRead, they come tied to a juicy tidbit of Kindle projection from a pretty credible source:

The well-respected and extremely popular Tech-On blog (Tech and Industry Analysis from Asia, based in Japan, with a current Alexa traffic rank of 1,007) has a cover story today projecting a worldwide installed base of 28.6 million Kindles and other ebook readers within four years:

A number of promising proposals are popping up in the eBook market, almost as if it remains unaffected by the worldwide economic downturn that began in the second half of 2008. For example, the quantity of eBook readers shipped by companies like Amazon.com and Sony has soared from the end of 2008 through 2009. And right in parallel with that growth has been significant growth in the scale of the eBook content market, also from the second half of 2008.

Growth forecasts for the eBook market are rosy, too. According to a recent report from survey company In-Stat of the US, total global shipments of dedicated eBook readers will hit 28.6 million units in 2013 (Fig 1b). Considering that 2008 shipments were only about one million units, this represents a 30-fold increase in only five years.

And here I will add a few juicy projections of my own:

  1. About 20% of those 28 million ebook readers will be Kindles.
  2. The 20 million other ebook readers will not spell problematic competition for the Kindle, because the vast majority of them, by the end of 2013, will come with Kindle apps or some other kind of key to the front doors of Kindle Stores in half a dozen of the world’s most populous markets, er, nations.
  3. In addition to 28 million ebook readers, there will be at least twice that many other mobile devices (iPhones, iPod Touches, iPads, netbooks, Blackberries, and Swiss army knives?) running Kindle-compatibility apps.

Results from April’s 1st-Ever Kindle Nation Citizen Survey




Over 1,200 subscribers and other e-book enthusiasts have participated in April’s first-ever Kindle Nation Citizen Survey, and the results provide fascinating insights into who just who is participating in the e-book revolution and what we think the issues and the future of e-reading. The survey will remain open through April, so you can still click here to participate if you have not done so already, but you can also check the current results here. Once the survey is closed we will summarize the results here in Kindle Nation and share the summary with Amazon’s Kindle Group.

Where Do the Citizens of Kindle Nation Stand on Text-to-Speech, Digital Rights Management, and the $9.99+ Boycott?

Early Results from the First Kindle Nation Citizen Survey

(This post first appeared in the free Kindle Nation weekly email newsletter on April 13, 2009).

Over a thousand Kindle Nation citizens have exercised their citizenship rights during the past week by participating in the first ever Kindle Nation Citizen Survey. The survey will remain open throughout the month of April, and you can still participate by clicking here, but that won’t keep us from sharing some response tidbits with you.

First, let’s take a look at where the Nation stands on three controversies that are now live in the ebook world. I wasn’t attempting to “poll” in the traditional sense so much as to measure interest, so I provided the following choices and got the following result:

With which, if any, of these statements do you agree? (Choose as many as you wish. Please use the comment section to further describe your views or concerns).

1. I believe that it is important for Amazon to remove Digital Rights Management (DRM) from titles in the Kindle Store.

367 33.8 %

2. I believe that it is important for Amazon to maintain Digital Rights Management (DRM) for titles in the Kindle Store.

87 8.0 %

3. The text-to-speech feature on the Kindle 2 is important to me and should be maintained on as many titles as possible.

442 40.8 %

4. I will consider switching to another e-reader in the future if Amazon does not remove DRM from Kindle Store offerings.

81 7.4 %

5. I am concerned that Amazon may be developing a monopoly over digital books.

107 9.8 %

6. I would consider boycotting Kindle books priced above $9.99.

359 33.1 %

7. I’ll make my own decisions about which e-books are worth more than $9.99 to me.

723 66.7 %

Totals 1083 100%

Now for a bit of analysis and follow-up.

DRM. The only real yes vs. no faceoffs under this question came on the DRM question and the $9.99 price boycott, and participants have weighed in with a very strong 367 to 87 against DRM. Of the 81 respondents who said they might switch to another e-reader over the DRM issue, 72 had already taken position 1; so the real vote against DRM stands at 376 to 87. However, this level of response also makes it clear that a very large number of respondents (over 600) don’t know or don’t care about DRM. My guess is that “don’t know” has an edge here, and so I offer some useful Teleread links on the issue and the recently developed anti-DRM campaign, as well as another article in this newsletter:

DRM: A TeleRead primer by Chris Meadows

A Campaign to Organize Against DRM

drmfree tag campaign starts on Amazon: Help identify safer-to-own books and other items!

drmfree tag campaign on Amazon picks up steam: Endorsed by Cory Doctorow and home-paged at MobileRead. More tips, such as how to create Kindle books untainted by DRM.

Not everyone will care about DRM. But if you are buying books from the Kindle Store with the expectation that you will always own those books and be able to use them in any non-commercial way that does not violate copyright, the DRM issue may be more important to you than you yet realize.

The $9.99 Price Boycott. Two things really jumped out at me on this one. One (which exposes the fact that it is not exactly a clear faceoff) is that there has been a very high level of participation: even after subtracting the 105 people who (and this is perfectly plausible) selected both statements #6 and #7, 977 out of 1083 survey respondents (90%) weighed in on the price boycott issues. This confirms for me that, especially in our current economic circumstances, Kindle owners care deeply about price, but also understand its complexities and, in most cases, prize the access to content that the Kindle gives them. To learn more about the nascent price boycott, see this article. And the fact that fewer than 40% of the respondents who did weigh in support the boycott is also reflected in other data, such as the fact that, this morning when I checked, 5 of the top 10 titles on the Kindle Movers and Shakers bestselling (or relative velocity) list had Kindle prices over $14.

Stay tuned for more information from the Kindle Nation Citizen Survey throughout the month of April. And please participate if you haven’t done so already!

(This post first appeared in the free Kindle Nation weekly email newsletter on April 13, 2009).

On the Kindle 2.0 – Just to summarize….

Two days before Amazon’s big Kindle press conference on Monday in New York, and here is a quick summary to put things in perspective:

* If you have already placed an order for the Kindle, you will be at the head of the line for the updated version that will ship in February. If you select 1-day delivery ($3.99 with Amazon Prime), you will probably receive your Kindle between February 12 and February 25, but a slight further delay is possible for most recent orders because Amazon will probably be shipping over a quarter of a million Kindles this month. (During the past 24 hours Amazon has updated my projected receipt date to February 25, from a window that began on March 4).

* It looks increasingly like the “switch” from the backordered “Kindle 1” to the ready-to-ship “Kindle 2” will be seamless, with no price change, no change in ASIN, and possibly even no designation of model “1” or “2.” I had earlier reported my expectation of a 10 per cent price increase, but I will be happy to concede error on that one as Amazon figured out that it could make the entire “switch” more seamless if it did not have to get permission for an additional charge on the hundreds of thousands of Kindle backorders in the pipeline.

* While the primary focus for gadget heads may be form factor enhancements highlighted in the “leaked” pictures of the updated Kindle that have been showing up since October, those of us who actually own the Kindle will be more interested in software enhancements, such as content management folders, which will be rolled out Monday and transmitted wirelessly to all Kindles in the field over the course of this month in the form of a firmware version update.

* The most important Kindle “announcement” of February 2009 will probably turn out to have been a staffer’s tip that Amazon is “working on” apps that will allow users of devices such as the iPhone, the iPod Touch, and the Blackberry to buy books and other content instantly from the Kindle store.

* Before the end of 2009, the most important known Kindle metric will be the number of Kindle Store app downloads from Apple’s Apps Store. Say that three times fast.

Let’s plan to be in touch on Monday if you have a minute….

ET, Phone the Kindle Store

Yesterday Amazon let slip news that — for authors, publishers, and people who like to read on their cellphones — may potentially be every bit as big as anything the company will announce about the Kindle 2, 3, or 4 on February 9.

As suggested in my book last summer and in this January 30 post here and at my Amazon-hosted blog, the Kindle Store will soon begin selling its content to owners of devices such as the Blackberry, the iPhone, and the iPod Touch:

Amazon said that it was working on making the titles for its popular e-book reader, the Kindle, available on a variety of mobile phones.

So, do we still call a device a potential “Kindle Killer” if millions of its owners can use it to buy books, newspapers, and magazines from the Kindle Store, with Amazon getting a 25 to 35 per cent cut? No, Amazon’s Kindle initiative has much less to do with any specific hardware device than with Amazon’s need — and apparent ability — to stay ahead of changing modalities in book and other content sales.

As I have written before: “the primary importance of the Kindle for Amazon lies in four things: it jumpstarts significant electronic book sales; it positions the books in the Kindle store as the primary source of e-reader content; it sets the bar higher than it had previously been set for form factor, feature set, and delivery mode for electronic books; and it gives Amazon a seat at the head of the table in shaping this area of book commerce going forward.” That seat just got placed on risers.

For all the snarky Applephiles and Amazonians who have mistakenly seen this as an either/or battle from the get-go, a word to the wise: we can all just get along. Meanwhile, every ereading device and ebook portal including the Kindle and the Kindle Store will, no doubt, continue to scramble to play nice with the potentially astounding free public domain catalog available through Google Books. Neither Amazon nor Apple has any need to monetize that activity, but it is essential that Google Books access be part of the feature set.