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I’m sure I’m not the only one who is sometimes fascinated by the issues that pop up, among my fellow authors and readers, as reasons for staying away from new technologies such as the Kindle and even print-on-demand publishing services such as those provided by Amazon’s CreateSpace.com and Ingram’s Lightning Source. Some of us are Luddites, some of us are anti-corporate (so we would prefer Random House, right?), some of us are skeered to death of being branded as DIY self-publishers, and ….

And here’s the one for which I, as a former brick-and-mortar indie bookseller and member of the American Booksellers Association, have the most patience:

We want to support indie bookstores and we want to make it easy for our readers to find our books on the shelves in indie bookstores. Real bookstores.

Not Amazon. Certainly not the Kindle store. Not chains. Okay, maybe chains if they serve good coffee.

Of course. I love indie bookstores and the people who run them and work at them. I am well aware of the forces that have conspired against them over the past few decades, and it is true that I cannot help but notice certain parallels between the indie bookselling trade and the traditional newspaper business. These parallels may even include the prospect that changes in technology are making it inevitable that indie bookstores and traditional newspapers will share the same fate. But those of us who want to do all we can to keep indie bookstores and traditional newspapers alive are driven in most cases by honorable motivations.

That being said, I for one want to see signs from the indie booksellers themselves that they are doing all that they can, and being as imaginative as possible, in an effort to find ways to appropriate the newest and most interesting technologies to connect more readers with more books in more customer-centered ways. One example that tickles me: a favorite local bookstore of mine (and one that like my tiny publishing company may also have drawn its name from a venerable institution from my undergraduate days) is offering inexpensive delivery of all local orders, using emissions-free vehicles, in partnership with MetroPed, “Boston’s human-powered delivery service.”

And here’s another: another long-time bookstore fave o’ mine, Vermont’s Northshire Bookstore, has installed an Expresso Book Machine to offer almost-immediate in-store printing and binding of an incredible array of titles including thousands of titles from On Demand Books, thousands more becoming available from the 8,000 publishing partners of Ingram’s Lightning Source POD facility, and — I especially love this one — a growing catalog of local-interest titles offered by Northshire’s in-house Shire Books imprint. (Yes, this is how Lawrence Ferlinghetti would have begun offering his own Pictures of the Gone World and other City Lights Books titles at the North Beach store if the technology has existed back in 1955).

So, this is great, right? Despite the fact that the Expresso machinery takes up almost as much space as some entire bookstores and looks a lot like — am I dating myself much here? — Univac (or the latest invention of Will Farrell’s unfortunate recent character), it is an interesting step toward the Long Tail and new-tech delivery systems for indie bookstores. I’ve been following the Expresso “ATM for books” concept and narrative since mainstream publishing industry veteran and chronicler Jason Epstein became associated with the concept a few years back. And part of what is exciting here is that Northshire is — among its fellow independent booksellers — one of the most respected bookshops in the country. I met founder Ed Morrow through ABA and the New England Booksellers Association decades ago and throughout my own bookselling career I never turned down an oppportunity to pick their or their staffers’ brains about what might work in my store.

But the Expresso-at-Northshire experiment got me thinking about another potentially exciting way in which indie bookstores could welcome, and profit from, new technologies.

Okay, take a leap with me here. This idea involves indie booksellers actually marketing their stores to Kindle owners (or substitute another ebook brand here, provided that certain compatibilities exist) and inviting the Kindlers to bring their Kindle units into their neighborhood bookstores. If I haven’t lost you there already, here’s the concept:

  • Imagine all the books that exist or ever will exist in the public domain.
  • Add all the books that are or ever will be available through POD services of any kind including CreateSpace, Lightning Source, On Demand Books, and the Espresso.
  • Add all the other digital books or documents that any bookstore might ever be able to acquire or offer — whether as a college bookstore agregating instructor’s packets and lecture notes or a store like Northshire creating its own POD-and-digital imprint.
  • Render this entire (and, may I say, humongous?) catalog compatible with eBook readers in a copyright-sensitive but DRM-free format that, like PDF files for the new Kindle DX, do not require an extra data-conversion step.
  • Allow all booksellers from Amazon to indie brick-and-mortar shops and chains to offer as much as possible of this entire catalog in both digital ebook and digital print-on-demand as well as other print modalities.
  • Monetize the entire catalog with prices ranging from 49 cents for public-domain to $9.99 for bestsellers (and more when justifiable for technical books, etc.), a sensible royalty structure back to publishers (including Amazon Digital Services), rights holders, and authors, and a point-of-sale slice for pysical stores.
  • Provide apps to integrate the entire process not only with Kindle owners but with the iPhone, the iPod touch, the Blackberry, netbooks, laptops, and every other device imaginable.
  • Invite device owners to bring their Kindles or other readers into bookstores to browse and zap content right onto their hardware via USB, wireless, etc., and offer specific promotions (such as first-day in-store only downloads of the latest Dan Brown) to get readers into the habit of bringing their devices in.
  • Outfit the in-store operation hardware-wise with a user-friendly “music kiosk” like station that requires little or no staffing.
  • Offer a BOGO deal whenever a customer comes to the counter to buy a print-edition (with appropriate back-end monetization: “If you’d like to step over to the kiosk with this coupon that expires in 30 days you can also get a digital copy of this book for an additional 99 cents.”

I don’t know if it would catch on like the Univac thing did. Sometimes it seems as if it is the nature of e-commerce these days to drive us all away from the local toward the global, and certainly Amazon is well-positioned to take advantage of this momentum.

But there is great value in the local, and indie booksellers and their loyalists are working hard at the process of trying to figure out how to remain viable. If it makes any sense for them to install interesting monstrosities like the Expresso Book Machine in their stores to sell digital p-books, than it has to make sense to figure out and operationalize a process to sell digital e-books like the one I have suggested here.

Imagine all the booksellers, living life in peace….

Free Direct eBook Downloads to Your Kindle: Get Over 23,900 Free Books For Your Kindle at ManyBooks

Want to enjoy great, well-formatted reading on your Kindle, but beginning to feel like you are contributing a little too much to keeping the wolf from Amazon’s door?

Don’t want to fool around with transferring ebooks to and from your computer via USB connection? You may be amazed at how easy it can be to download free books directly to your Kindle over the Whispernet, without any need for a computer!

Try ManyBooks, one of the favorite websites used by Kindle owners to find and transfer free books for their Kindles. As you can see with the image above at the right, ManyBooks and its current catalog of 23,905 free books is also nicely optimized for viewing on your Kindle or on any other mobile device.

Just follow these steps to make ManyBooks a regular part of your Kindle browsing, all at absolutely no cost:

  • Use your Kindle keyboard to type mnybks.net from your home screen or from within any content you are reading on your Kindle. This is the ManyBook mobile URL. If you are reading this piece as a Kindle Nation daily blog article directly on your Kindle, you can go to the ManyBooks mobile site directly just by clicking here.
  • Push your 5-way (Kindle 2 or DX) or scrollwheel (Kindle 1) to the right to select “go to” or “google” to enable the Kindle’s web browser to bring you to the ManyBooks website or a Google listing of ManyBooks links.
  • No need to type a prefix such as http:// – the Kindle will take care of that.
  • Use the category links or keyword search feature at the ManyBooks mobile website to find a book, and click on it to begin downloading it directly to your Kindle via Whispernet.
  • Click on the “Mobipocket/Kindle” download option from the next screen, and you will see the screen prompt above, at right. Click OK to continue, give the book a moment to download, and you should find the title on your Home screen when you check for it.


Following a Successful Author’s Experience with New Publishing Technologies

Sunday afternoon

He calls it “A Newbie’s Guide to Publishing“, but don’t think for a moment that Joe Konrath hasn’t been to Night School. As I have already discussed in the Kindle Nation newsletter, Joe is my eye idea of an author who is working hard at connecting with his base of readers. As a direct consequence, that base is expanding by leaps and bounds.

Most recently, due in part to some nice symbiosis between Joe and Kindle Nation, “his” novel Serial has soared to the #1 bestseller position, among 290,000 Kindle books, in the Kindle Store. (Why the quotation marks around the word “his”? Because Joe’s the human behind the Jack Kilborn pen name.)

Joe is also the successful author of the Jack Daniels suspense-with-an-edge series, hold the garnish and the little umbrella, that began with the 2004 publication of Whiskey Sour.

If you are an author or independent publisher who wants to learn how to work the new technologies to find your readers, here are two suggestions:

Scribd Beta DIY Launch for eBook Authors and Publishers Looks Viable


San Francisco-based startup Scribd has just launched the beta version of a potentially exciting new opportunity for authors, publishers, and readers. I hesitated before including the DIY label in the subject line because it may be misleading, given that Scribd has done some business with major publishers such as Random House, according to today’s New York Times piece, “Scribd Invites Writers to Upload Their Work and Name Their Price.” But Scribd’s roots are all about document-sharing and a Youtube-like DIY approach for those who understand that uploading is the new downloading.

Scribd stands out among innovators in the arena of connecting digital text authors and publishers with digital readers, because (1) it offers some compelling reasons for faith that it could actually work; and (2) it is not Amazon.

By “actually work,” I mean that it could actually lead to significant sales and exposure for ebook authors and other content providers. By “not Amazon,” I am getting at the notion that, if it proves viable, Scribd could actually provide authors and publishers with an effective counterbalance in a marketplace where Amazon currently threatens to establish such hegemony that the rest of us could end up feeling as if any effort to influence pricing, royalties, sales, and important issues such as Digital Rights Management (DRM) and copyright is utterly ineffectual.

Scribd will allow authors and publishers to upload their content, establish their own approach to DRM, and keep 80 per cent of the proceeds from content sales. That’s not a bad start, and these claims from the Scribd site go even further:

  • “Tens of millions of people visit Scribd every month; your work could be discovered by the world.
  • Every document on Scribd gets frequently indexed by Google, which means better audience targeting for your work.
  • Your documents will be viewed the way it was meant to be – with its unique fonts, graphics, and other details.
  • Check out detailed stats on viewers, ratings, downloads, and more.
  • Take your document anywhere; just copy the embed code and insert it into a blog or website.”

The site also provides user-friendly uploading tools for Mac as well as PC users.

Naturally, I’ll want to have my cake and eat it too: to upload content to Scribd and to be able to read it on my Kindle. No doubt there will be a number of ways to do this, and we’ll be posting more about them in the future.

Kindle Nation Archives: May 2009

  • Kindle Nation – The Free Weekly eMail Newsletter – I:15, 5.12.2009
  • Click Here To Make A Secure, Easy Donation To Kindle Nation – Launch-Day Pre-Orders Indicate Kindle DX Success – Amazon Streamlines the Kindle-for-iPhone Experience – Kindle Nation to Amazon: Allow a Hassle-Free Return Credit for Kindle 2 Owners – Great Deals on Books and Other Kindle Store Content – Lawyers in Love with Their Kindles?

  • Kindle Nation Extra: Read All About the Brand New Kindle DX – The Free Weekly Email Newsletter – I:14A, 5.6.2009
  • Wireless Reading Just Got Bigger: Pre-Order the 9.7″ Kindle DX Now for $489 – Kindle DX Will “Revolutionize Learning” – Can the Kindle DX Save the Newspaper Industry? – Technical Details on the Kindle DX – 354,000 Kindle 2s in Q1 2009; 1.2 Million Kindles to Date?

  • Kindle Nation – The Free Weekly Email Newsletter – I:14, 5.5.2009
  • Changes Afoot: Charges for Personal Documents – Amazon Sets Press Conference for Wednesday, May 6 to Announce Kindle DX – Extra! Extra! Read All the Brand New Kindle DX! – From the Kindle Nation Mailbag: Help Finding a File After Transferring It to Your Kindle with Mobipocket – Great Deals on Books and Other Kindle Store Content – 354,000 Kindle 2s in Q1 2009; 1.2 Million Kindles to Date? – Tips for Kindle Authors and Publishers – From the Kindle Nation Mailbag: Paolo Weighs in with “10 Reasons Why I Wish I Didn’t Buy a Kindle 2”

  • Special Bulletin: New Personal Document Charges Begin Monday May 4 Kindle Nation – The Free Weekly Email Newsletter – I:13A, 5.1.2009
  • Blue Monday: Amazon Begins Charging For Converting and Sending Personal Documents to Your Kindle – Speaking of Blue: Tune in to The Kindle Chronicles Podcast Tonight for Blueberry Pancakes With Windwalker and Len Edgerly
  • Try This! The Most Simple Way to Set and Keep a Monthly Budget for Your Kindle Purchases

    If you are challenged by the need to keep your Kindle purchases on a monthly budget (or to do the same for a family member), why not try a Kindle Gift Certificate each month? Just click here to purchase your Kindle Gift Certificate in whatever amount suits your monthly budget amount, and you’ll know how much you have left to spend just by checking the amount that is open on your gift certificate account at any time during the month. And be sure to reward your frugality by allowing yourself roll-over Kindle dollars!

    Where Do the Citizens of Kindle Nation Stand on Text-to-Speech, Digital Rights Management, and the $9.99+ Boycott?

    Early Results from the First Kindle Nation Citizen Survey

    (This post first appeared in the free Kindle Nation weekly email newsletter on April 13, 2009).

    Over a thousand Kindle Nation citizens have exercised their citizenship rights during the past week by participating in the first ever Kindle Nation Citizen Survey. The survey will remain open throughout the month of April, and you can still participate by clicking here, but that won’t keep us from sharing some response tidbits with you.

    First, let’s take a look at where the Nation stands on three controversies that are now live in the ebook world. I wasn’t attempting to “poll” in the traditional sense so much as to measure interest, so I provided the following choices and got the following result:

    With which, if any, of these statements do you agree? (Choose as many as you wish. Please use the comment section to further describe your views or concerns).

    1. I believe that it is important for Amazon to remove Digital Rights Management (DRM) from titles in the Kindle Store.

    367 33.8 %

    2. I believe that it is important for Amazon to maintain Digital Rights Management (DRM) for titles in the Kindle Store.

    87 8.0 %

    3. The text-to-speech feature on the Kindle 2 is important to me and should be maintained on as many titles as possible.

    442 40.8 %

    4. I will consider switching to another e-reader in the future if Amazon does not remove DRM from Kindle Store offerings.

    81 7.4 %

    5. I am concerned that Amazon may be developing a monopoly over digital books.

    107 9.8 %

    6. I would consider boycotting Kindle books priced above $9.99.

    359 33.1 %

    7. I’ll make my own decisions about which e-books are worth more than $9.99 to me.

    723 66.7 %

    Totals 1083 100%

    Now for a bit of analysis and follow-up.

    DRM. The only real yes vs. no faceoffs under this question came on the DRM question and the $9.99 price boycott, and participants have weighed in with a very strong 367 to 87 against DRM. Of the 81 respondents who said they might switch to another e-reader over the DRM issue, 72 had already taken position 1; so the real vote against DRM stands at 376 to 87. However, this level of response also makes it clear that a very large number of respondents (over 600) don’t know or don’t care about DRM. My guess is that “don’t know” has an edge here, and so I offer some useful Teleread links on the issue and the recently developed anti-DRM campaign, as well as another article in this newsletter:

    DRM: A TeleRead primer by Chris Meadows

    A Campaign to Organize Against DRM

    drmfree tag campaign starts on Amazon: Help identify safer-to-own books and other items!

    drmfree tag campaign on Amazon picks up steam: Endorsed by Cory Doctorow and home-paged at MobileRead. More tips, such as how to create Kindle books untainted by DRM.

    Not everyone will care about DRM. But if you are buying books from the Kindle Store with the expectation that you will always own those books and be able to use them in any non-commercial way that does not violate copyright, the DRM issue may be more important to you than you yet realize.

    The $9.99 Price Boycott. Two things really jumped out at me on this one. One (which exposes the fact that it is not exactly a clear faceoff) is that there has been a very high level of participation: even after subtracting the 105 people who (and this is perfectly plausible) selected both statements #6 and #7, 977 out of 1083 survey respondents (90%) weighed in on the price boycott issues. This confirms for me that, especially in our current economic circumstances, Kindle owners care deeply about price, but also understand its complexities and, in most cases, prize the access to content that the Kindle gives them. To learn more about the nascent price boycott, see this article. And the fact that fewer than 40% of the respondents who did weigh in support the boycott is also reflected in other data, such as the fact that, this morning when I checked, 5 of the top 10 titles on the Kindle Movers and Shakers bestselling (or relative velocity) list had Kindle prices over $14.

    Stay tuned for more information from the Kindle Nation Citizen Survey throughout the month of April. And please participate if you haven’t done so already!

    (This post first appeared in the free Kindle Nation weekly email newsletter on April 13, 2009).